--- title: How ABC News uses push notifications to deliver news that is personal and pervasive [Digital Content Next] description: Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, they were little more than generic (often spammy) alerts deployed to grab our attention. image: https://web3growthassociation.com/hubfs/Website%20Images/Blog/DCN-May-18.png --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  Graham McDonnell explains the simple formula that works for The New York Times' T Brand Studio](https://web3growthassociation.com/blog/2018/09/03/graham-mcdonnell-explains-the-simple-formula-that-works-for-the-new-york-times-t-brand-studio) [Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women? \[Forbes\]  ](https://web3growthassociation.com/blog/2018/05/18/http-mobilegroove-com-finance-apps-engage-audiences-leaving-money-table-not-addressing-women) # How ABC News uses push notifications to deliver news that is personal and pervasive \[Digital Content Next\] ![](https://web3growthassociation.com/hubfs/Website%20Images/Blog/DCN-May-18.png) [Peggy Anne Salz](https://web3growthassociation.com/blog/author/peggy-anne-salz) Posted May 25, 2018 [mailto:?subject=Check%20out%20How%20ABC%20News%20uses%20push%20notifications%20to%20deliver%20news%20that%20is%20personal%20and%20pervasive%20[Digital%20Content%20Next]%20&body=Check%20out%20https://web3growthassociation.com/blog/2018/05/25/http-mobilegroove-com-abc-news-uses-push-deliver-news-personal-pervasive&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20How%20ABC%20News%20uses%20push%20notifications%20to%20deliver%20news%20that%20is%20personal%20and%20pervasive%20[Digital%20Content%20Next]%20&body=Check%20out%20https://web3growthassociation.com/blog/2018/05/25/http-mobilegroove-com-abc-news-uses-push-deliver-news-personal-pervasive&utm_medium=social&utm_source=email) [Blog](https://web3growthassociation.com/blog/tag/blog) [Retention and Engagement](https://web3growthassociation.com/blog/tag/retention-and-engagement) Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, they were little more than generic (often spammy) alerts deployed to grab our attention. However, push notifications – in all their forms and formats – have evolved to become regarded as the [“first mobile-native messaging channel.”](https://www.braze.com/resources/library/guide/push-notifications/thanks/) Deployed properly, push notifications don’t simply trigger us to check our lock-screen; they can inspire us to engage with content frequently and care about outcomes. ABC News is using push to power personalized news experiences that are as unique as each user, aligned with a deep understanding of user interests and ideal contexts. Peggy Anne Salz – mobile analyst and content marketing strategist at MobileGroove – catches up with Doug Vance, Vice President, Product Development, ABC News. Vance is responsible for product development and strategy for ABC News digital properties including ABCNews.com, GoodMorningAmerica.com, mobile apps, OTT channels and other emerging platforms. They discuss how the company is extending its push strategy to drive consumer connection and keep the conversation going inside the app and beyond the smartphone. --- [\[READ MORE\]](https://mobilegroove.com/abc-news-uses-push-deliver-news-personal-pervasive/) #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... 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