--- title: A look under the hood at USA TODAY NETWORK’s approach to augmented reality [Digital Content Next] description: Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that impl image: https://web3growthassociation.com/hubfs/Website%20Images/Blog/Image-of-rocket-in-space-650x312.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  3 Ways To Make Money From App Engagement \[Forbes\]](https://web3growthassociation.com/blog/2019/01/21/http-mobilegroove-com-3-ways-to-make-money-from-app-engagement) [How to make 2019 the year you achieve huge user growth through Facebook and Google  ](https://web3growthassociation.com/blog/2019/01/15/how-to-make-2019-the-year-you-achieve-huge-user-growth-through-facebook-and-google) # A look under the hood at USA TODAY NETWORK’s approach to augmented reality \[Digital Content Next\] ![](https://web3growthassociation.com/hubfs/Website%20Images/Blog/Image-of-rocket-in-space-650x312.jpg) [Peggy Anne Salz](https://web3growthassociation.com/blog/author/peggy-anne-salz) Posted Jan 18, 2019 [mailto:?subject=Check%20out%20A%20look%20under%20the%20hood%20at%20USA%20TODAY%20NETWORK’s%20approach%20to%20augmented%20reality%20[Digital%20Content%20Next]%20&body=Check%20out%20https://web3growthassociation.com/blog/2019/01/18/a-look-under-the-hood-at-usa-today-networks-approach-to-augmented-reality-dcn-blog&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20A%20look%20under%20the%20hood%20at%20USA%20TODAY%20NETWORK’s%20approach%20to%20augmented%20reality%20[Digital%20Content%20Next]%20&body=Check%20out%20https://web3growthassociation.com/blog/2019/01/18/a-look-under-the-hood-at-usa-today-networks-approach-to-augmented-reality-dcn-blog&utm_medium=social&utm_source=email) [Blog](https://web3growthassociation.com/blog/tag/blog) [Product and Development](https://web3growthassociation.com/blog/tag/product-and-development) Hot on the heels of [reports](https://www.capgemini.com/news/ar-and-vr-in-operations/) that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that implementation of immersive technologies can bring audiences deeper into a story than text, 2D images, and video ever could, many have yet to grasp that they have to create stories that move people, not just “wow” them. One company that is further along on learning curve is USA TODAY NETWORK, part of Gannett Co, Inc. and the largest local-to-national media organization in the U.S. It’s cleverly harnessed talent from a variety of disciplines, including video games development, to bring new life and excitement to environments (life on the [USS Eisenhower](https://eu.usatoday.com/story/news/pr/2017/06/28/usa-today-network-releases-latest-interactive-storytelling-project/103237880/)), events ([launching a Falcon 9 rocket](https://eu.usatoday.com/story/tech/nation-now/2018/03/29/augmented-reality-rocket-launch-app-shows-you-spacex-launch-like-never-before/461696002/) from Kennedy Space Center), and formats (an [investigative podcast](https://eu.usatoday.com/story/news/pr/2018/09/17/usa-today-releases-augmented-reality-experience-upcoming-podcast-release-city/1337383002/) revealing the hidden power structures behind our cities really work). Peggy Anne Salz—mobile analyst and Content Marketing Strategist at [MobileGroove](https://mobilegroove.com/)—catches up with **Ray Soto, Director of Emerging Technology for USA TODAY NETWORK**, to discuss recent AR projects and delve into how media companies can leverage growing interest in AR and VR to elevate storytelling and engage audiences. 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