--- title: 3 Reasons Mobile Marketers Need to Take a Deep Dive into IDFA description: Learn how to survive Apple's decision to make IDFA opt-in. Get the strategies you need to continue to develop personalized campaigns and drive app growth. image: https://web3growthassociation.com/hubfs/MGA%20Deep%20Dives%20(IDFA)%201080x1920.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  Navigating the New Abnormal With Help From the Latest Research](https://web3growthassociation.com/blog/navigating-the-new-abnormal-with-help-from-the-latest-research) [MGA Announces New Online Education Initiatives  ](https://web3growthassociation.com/blog/mga-announces-new-online-education-initiatives) # 3 Reasons Mobile Marketers Need to Take a Deep Dive into IDFA ![](https://web3growthassociation.com/hubfs/MGA%20Deep%20Dives%20(IDFA)%201080x1920.jpg) [Theresa Cramer](https://web3growthassociation.com/blog/author/theresa-cramer) Posted Aug 14, 2020 [mailto:?subject=Check%20out%203%20Reasons%20Mobile%20Marketers%20Need%20to%20Take%20a%20Deep%20Dive%20into%20IDFA%20&body=Check%20out%20https://web3growthassociation.com/blog/3-reasons-mobile-marketers-need-to-take-a-deep-dive-into-idfa&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%203%20Reasons%20Mobile%20Marketers%20Need%20to%20Take%20a%20Deep%20Dive%20into%20IDFA%20&body=Check%20out%20https://web3growthassociation.com/blog/3-reasons-mobile-marketers-need-to-take-a-deep-dive-into-idfa&utm_medium=social&utm_source=email) [Retention and Engagement](https://web3growthassociation.com/blog/tag/retention-and-engagement) [Monetization](https://web3growthassociation.com/blog/tag/monetization)   The mobile marketing industry was delivered a bit of a blow when Apple announced it was [moving to an opt-in policy for IDFA](https://www.adweek.com/programmatic/do-apples-updated-developer-guidelines-hint-at-the-future-of-its-idfa/). As personalization has become par for the course,[mobile marketers are wondering](https://mobilemarketingmagazine.com/idfa-changes-will-demand-sharper-focus-from-mobile-advertisers-and-thats-a-good-thing) how they’ll deliver the experiences users have to expect without the help of IDFA. That’s why we’re hosting MGS Deep Dives IDFA in September, an event mobile marketers can’t afford to miss Here’s why you need to take a deep dive into the hottest topic in mobile marketing: ## Learn what’s after IDFA As Tom Petty once said, “The waiting is the hardest part.” Marketers know what he meant as they wait to find out exactly what these changes will mean for the industry. There are a few predictions that are easy to make — like marketers will need to work harder to gain the trust of customers and find new (or old) ways to reach them. Tune in to learn what the experts think is coming next. ## Get a chance to ask the experts anything Have lots of questions about how to proceed in a world without IDFA? This is your chance to pick the experts’ brains. Join the AMA session to get your questions answered and the advice you need to make sure your mobile campaigns are successful going forward. ## You need a reality check To quote another great, “The sky is falling!” Or is it? Learning to live without IDFA may be a challenge for mobile marketers, but it’s not the end of the world. Get a reality check from experts who have had time to think about where the industry is going and how we can continue to deliver great, personalized experiences even if iOS users decide to opt out of giving you their data. Join us on September 10 for [MGS Deep Dives IDFA](https://www.mobilegrowthassociation.com/deep-dives/idfa), a one-day conference devoted entirely to answering mobile marketers’ questions about a post-IDFA world. *Register before August 17 for a free publisher pass!*   [![Register Now](https://no-cache.hubspot.com/cta/default/5266005/34b1e396-2657-4f60-9679-1c5309cf6b12.png)](https://cta-redirect.hubspot.com/cta/redirect/5266005/34b1e396-2657-4f60-9679-1c5309cf6b12)   #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... 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