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title: Mobile Growth Summit Blog
---
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# Blog
#### [Can Taxes Really Be Stress-free for Freelancers? New Fintech Says Yes!](https://web3growthassociation.com/blog/can-taxes-really-be-stress-free-for-freelancers-new-fintech-says-yes)
#### [Accelerating Financial Services with NVIDIA AI](https://web3growthassociation.com/blog/accelerating-financial-services-with-nvidia-ai)
#### [How To Get Your Fintech Strategy Right, Learnings from Google](https://web3growthassociation.com/blog/how-to-get-your-fintech-strategy-right-learnings-from-google)
#### [Account to Account Money Movement is the Future of Payments](https://web3growthassociation.com/blog/account-to-account-money-movement-is-the-future-of-payments)
#### [ Can Taxes Really Be Stress-free for Freelancers? New Fintech ... When we talk about the fintech industry, we’re often focused on highly disruptive technology firms taking on large ... Posted Mar 1, 2022](https://web3growthassociation.com/blog/can-taxes-really-be-stress-free-for-freelancers-new-fintech-says-yes)
#### [ The Power of Promo Codes for User Acquisition in 2022 Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ... User Acquisition Posted Feb 22, 2022](https://web3growthassociation.com/blog/the-power-of-promo-codes-for-user-acquisition-in-2022)
#### [ Mobile Growth in 2022: From User Retention to Monetization The past two years have seen many challenges for mobile growth marketers, but solutions are also emerging. From ... User Acquisition Posted Feb 15, 2022](https://web3growthassociation.com/blog/mobile-growth-in-2022-from-user-retention-to-monetization)
#### [ The Changing Landscape of Mobile Gaming Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ... Mobile Gaming Posted Feb 8, 2022](https://web3growthassociation.com/blog/the-changing-landscape-of-mobile-gaming)
#### [ Facts & Figures to Help You Grow Your App in 2022 Downloads and in-app spending are up, as is ad spending. Dive into the numbers to learn about the mobile growth ... User Acquisition Posted Feb 1, 2022](https://web3growthassociation.com/blog/facts-figures-to-help-you-grow-your-app-in-2022)
#### [ Designing a Go-To-Market Strategy For Your App’s Subscription ... Do you have dreams of increasing your app’s revenue stream this year? Now is the time to launch a subscription ... Monetization Posted Jan 24, 2022](https://web3growthassociation.com/blog/designing-a-go-to-market-strategy-for-your-apps-subscription-offering)
#### [ SMS Marketing Campaigns Every Startup Should Try SMS messages have a 98% open rate, but only 39% of businesses use text-based marketing. Learn how SMS marketing ... Posted Jan 18, 2022](https://web3growthassociation.com/blog/sms-marketing-campaigns-every-startup-should-try)
#### [ Mobile App Growth Strategies for 2022 and Beyond There are plenty of creative app marketers are already thinking about growth in 2022. Learn how to measure and ... User Acquisition Posted Jan 10, 2022](https://web3growthassociation.com/blog/app-growth-strategies-for-2022-and-beyond)
#### [ Accelerating Financial Services with NVIDIA AI Hear what Kevin Levitt, Director of Global Industry, Business Development, Financial Services at NVIDIA, has to ... Posted Jan 4, 2022](https://web3growthassociation.com/blog/accelerating-financial-services-with-nvidia-ai)
#### [ How to Grow Your App Outside of Search and Social Miray Alanlar, Senior Product Marketing Manager, FanDuel, and Kristine Newman, Sr. Director of Product Marketing, ... Posted Dec 14, 2021](https://web3growthassociation.com/blog/how-to-grow-your-app-outside-of-search-and-social)
#### [ How To Get Your Fintech Strategy Right, Learnings from Google Charlene Jolly is the Fintech Apps Partnership Manager at Google for AppDev, and she shared some key insights for ... Posted Dec 7, 2021](https://web3growthassociation.com/blog/how-to-get-your-fintech-strategy-right-learnings-from-google)
#### [.jpg?width=600&name=kevin-butz-6hsfmat-t7k-unsplash%20(1).jpg) Using Mobile Technology to Share Gratitude As people across the U.S. prepare for Thanksgiving, we think it's a good time to feature apps that help you share ... Posted Nov 23, 2021](https://web3growthassociation.com/blog/using-mobile-technology-to-share-gratitude)
#### [ How To Get Your Feature Built: A Playbook from Idea to Production Learn how to get your app feature built with Together Lab's Jenny Kay Pollock. Start with a good idea, focus on ... Posted Nov 16, 2021](https://web3growthassociation.com/blog/how-to-get-your-feature-built-a-playbook-from-idea-to-production)
#### [ How Strong UA, UX and Monetization Strategies Can Help You Scale ... Learn how mobile apps can scale successfully by implementing effective UA, UX, and monetization strategies. User Acquisition Posted Nov 2, 2021](https://web3growthassociation.com/blog/how-strong-ua-ux-and-monetization-strategies-can-help-you-scale-your-app)
#### [ Account to Account Money Movement is the Future of Payments Dave Glaser, President and COO of Dwolla, pointed out that moving money from account to account is becoming a key ... Posted Nov 2, 2021](https://web3growthassociation.com/blog/account-to-account-money-movement-is-the-future-of-payments)
#### [.jpg?width=600&name=frank-busch-PzifgmBsxCc-unsplash%20(1).jpg) A Look at Rising Customer Acquisition Costs in 2021 CAC is on the rise in 2021. Learn how ATT has contributed to this problem and how you can help mitigate these ... User Acquisition Posted Oct 26, 2021](https://web3growthassociation.com/blog/a-look-at-rising-customer-acquisition-costs-in-2021)
#### [ Location Based Marketing in the Privacy Era Will location-based marketing be a casualty of ATT and the privacy era? Not likely. User Acquisition Posted Oct 19, 2021](https://web3growthassociation.com/blog/location-based-marketing-in-the-privacy-era)
#### [ How Empowering Women and Minorities Leads to Success As president of Money20/20, the largest Fintech industry event, Davies started the RiseUp program in 2018 as a ... Posted Oct 18, 2021](https://web3growthassociation.com/blog/how-empowering-women-and-minorities-leads-to-success)
#### [ Top UX/UI Trends in LATAM: Everything You Need to Know Learn about the UI/UX trends that lead to success with mobile app users in Latin America. And get a peek at three ... User Acquisition Posted Oct 12, 2021](https://web3growthassociation.com/blog/top-ux/ui-trends-in-latam-everything-you-need-to-know)
#### [ New Metadata Rules for Google Play Store A quick update on Google's new rules for metadata in the Play Store. Are your apps in line with the latest ... Posted Oct 8, 2021](https://web3growthassociation.com/blog/new-metadata-rules-for-google-play-store)
#### [ Is Malaysia the Next Innovation Hotbed for Fintech? Get inside insight into what investors are looking for in fintech products from Uri Pomerantz, a venture partner ... Posted Oct 5, 2021](https://web3growthassociation.com/blog/is-malaysia-is-the-next-innovation-hotbed-for-fintech)
#### [ iOS 15: A Round-Up of the Biggest Changes for App Marketers Apple introduced iOS 15 last week, rolling out new changes for app marketers to contend with. Learn about the ... User Acquisition Posted Sep 28, 2021](https://web3growthassociation.com/blog/ios-15-a-round-up-of-the-biggest-changes-for-app-marketers)
#### [ Facebook's Advice for Improving Ad Performance in the Privacy-Era Facebook issues guidance and reassurance to marketers looking to improve campaign results in the face of Apple's ... User Acquisition Posted Sep 25, 2021](https://web3growthassociation.com/blog/facebooks-advice-for-improving-ad-performance-in-the-privacy-era)
#### [ The 5 Hottest Gaming Studios in LATAM Right Now Many gaming studios in LATAM are proving their worth, and may soon be able to contend with bigger players from ... Mobile Gaming Posted Sep 21, 2021](https://web3growthassociation.com/blog/the-5-hottest-gaming-studios-in-latam-right-now)
#### [ 5 Tips to Win in the LATAM Mobile Gaming Market Learn the ins and outs of the mobile gaming market in LATAM, and discover the tips that can help propel you to ... Mobile Gaming Posted Sep 14, 2021](https://web3growthassociation.com/blog/5-tips-to-win-in-the-latam-mobile-gaming-market)
#### [---1080x1920-1.jpg?width=600&name=MGS-GAMES-(SF)---1080x1920-1.jpg) MGS GAMES Will Go On — Here’s How We believe COVID-19 safety protocols are here to stay for the foreseeable future and by following protocols, we ... Mobile Gaming Posted Sep 13, 2021](https://web3growthassociation.com/blog/mgs-games-will-go-on-heres-how)
#### [ What One Investor Looks For In Fintech Get inside insight into what investors are looking for in fintech products from Uri Pomerantz, a venture partner ... Posted Sep 7, 2021](https://web3growthassociation.com/blog/what-one-investor-looks-for-in-fintech)
#### [ Three Reasons LATAM is Ripe For Mobile Gaming Growth LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ... Mobile Gaming Posted Aug 31, 2021](https://web3growthassociation.com/blog/three-reasons-latam-is-ripe-for-mobile-gaming-growth)
#### [ MGA Launches a Job Board for Mobile Professionals Post your first job listing today and get on the right track to finding your next great hire. Or post your resume ... Mobile Gaming Posted Aug 30, 2021](https://web3growthassociation.com/blog/mga-launches-a-job-board-for-mobile-professionals)
#### [ The MGA Community Weighs in On 2021’s Hottest Topics We asked members of the MGA community to weigh in on some of the biggest questions we all have this year and we ... User Acquisition Posted Aug 24, 2021](https://web3growthassociation.com/blog/the-mga-community-weighs-in-on-2021s-hottest-topics)
#### [ Mobile UI: Balancing Text and Graphics Achieving and maintaining the basics of UI design — simplicity and visual hierarchy — in your mobile app design ... Retention and Engagement Posted Aug 17, 2021](https://web3growthassociation.com/blog/mobile-ui-balancing-text-and-graphics)
#### [---1080x1920.jpg?width=600&name=MGS-GAMES-(SF)---1080x1920.jpg) Our Commitment to You and Our COVID-19 Response We're excited about our first-ever hybrid event, MGS GAMES. Learn all about the MGA Standard which we will apply ... Mobile Gaming Posted Aug 12, 2021](https://web3growthassociation.com/blog/heres-how-we-will-keep-you-safe-at-mgs-games)
#### [.jpg?width=600&name=alexander-schimmeck-_3acbgAZanI-unsplash%20(1).jpg) LATAM Country Spotlight: Mexico’s Fintech Success Mexico is leading the way to fintech in LATAM. Dive into Mexico’s fintech success, the leading players, and what ... Posted Aug 10, 2021](https://web3growthassociation.com/blog/latam-country-spotlight-mexicos-fintech-success)
#### [ Top Insights for Fintech Product Managers – From Accuracy to ... Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Aug 3, 2021](https://web3growthassociation.com/blog/top-insights-for-fintech-product-managers-from-accuracy-to-innovation)
#### [ Four Tips for Better Cross-Platform Marketing Marketers must tell customers who they are and why their products are needed and do it cohesively across multiple ... Posted Jul 27, 2021](https://web3growthassociation.com/blog/four-tips-for-better-cross-platform-marketing)
#### [---1080x1920.jpg?width=600&name=MGS-GAMES-(SF)---1080x1920.jpg) MGA Returns to Live Events with MGS GAMES MGA is pleased to announce an innovative hybrid strategy for our next edition of MGS GAMES, taking place at San ... Mobile Gaming Posted Jul 22, 2021](https://web3growthassociation.com/blog/mga-returns-to-live-events-with-mgs-games)
#### [.jpg?width=600&name=proxyclick-visitor-management-system-EPeK7w5Eeic-unsplash%20(1).jpg) How QR Code Payments Stormed LATAM — and What’s Ahead QR codes are a hugely popular payment option in LATAM. Let’s explore how QR code payments came to prominence, and ... Posted Jul 20, 2021](https://web3growthassociation.com/blog/how-qr-code-payments-stormed-latam-and-whats-ahead)
#### [ How WhatsApp Took Over Latin America WhatsApp has become a ubiquitous tool across LatAm. So, what is it that’s powered this messaging app to such ... Retention and Engagement Posted Jul 15, 2021](https://web3growthassociation.com/blog/how-whatsapp-took-over-latin-america)
#### [ Why Wise Is Pushing for Greater Financial Transparency Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Jul 13, 2021](https://web3growthassociation.com/blog/financialtransparency)
#### [ Four Lessons from the Chinese Gaming Scene We share four things a typical successful Chinese developer excels at, and that gaming studios can learn from to ... Mobile Gaming Posted Jul 1, 2021](https://web3growthassociation.com/blog/four-lessons-from-the-chinese-gaming-scene)
#### [ New Roles for MGA Founders Signal Growth and Mission-Driven ... New roles for MGA founders, Dave Westin and Jen Laloup, signal dynamic growth and a mission-driven approach. Learn ... Mobile Gaming Posted Jun 30, 2021](https://web3growthassociation.com/blog/new-roles-for-mga-founders-signal-growth-and-mission-driven-approach)
#### [ Managing Your First-Party Data Strategy in an ATT World There is, indeed, life after ATT, and it brings a wealth of opportunity for those who take action now. Get your ... User Acquisition Posted Jun 29, 2021](https://web3growthassociation.com/blog/managing-your-first-party-data-strategy-in-an-att-world)
#### [ Casey Rock Moves Into MGA Advisory Role Casey Rock, the Executive Content Director of MGA and the driving force behind Mobile Growth Summit events is ... Posted Jun 23, 2021](https://web3growthassociation.com/blog/casey-rock-moves-into-mga-advisory-role)
#### [ Fintech Regulation in LATAM is Evolving. What Does This Mean for ... In LatAm, tangible steps have been taken to regulate fintech companies, but by no means is legislation extensive ... Posted Jun 22, 2021](https://web3growthassociation.com/blog/fintech-regulation-in-latam-is-evolving.-what-does-this-mean-for-finance-apps)
#### [ The No-Code Movement: Changing the Way Apps Are Made In 2021, Forrester predicts that 75% of all app development will use no-code or low-code platforms. Get to know ... Posted Jun 17, 2021](https://web3growthassociation.com/blog/the-no-code-movement-changing-the-way-apps-are-made)
#### [ Three Cool AR Campaigns You Might Have Missed When it comes to creative applications of AR, the sky is the limit — and savvy mobile marketers are wise to take ... Posted Jun 15, 2021](https://web3growthassociation.com/blog/three-cool-ar-campaigns-you-might-have-missed)
#### [ Play-to-Earn with Hyper-Casual Games Last year, GAMEE introduced the first play-to-earn experiment on its current free-to-play experience. Learn how ... Mobile Gaming Posted Jun 10, 2021](https://web3growthassociation.com/blog/play-to-earn-with-hyper-casual-games)
#### [ Why Trust Is the Key to Customer Growth Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Jun 8, 2021](https://web3growthassociation.com/blog/customergrowth)
#### [ Google Announces It Will Allow Users to Opt-Out and Remove ... Google is getting on the privacy bandwagon, announcing it will allow users to opt-out and stop providing Android ... User Acquisition Posted Jun 3, 2021](https://web3growthassociation.com/blog/google-announces-it-will-allow-users-to-opt-out-and-remove-android-advertising-id-in-late-2021)
#### [ Get Prepared for Greying Gamers The number of mobile gamers over 50 is increasing and they have money to spend. Are you ready with mobile ... Mobile Gaming Posted Jun 3, 2021](https://web3growthassociation.com/blog/get-prepared-for-greying-gamers)
#### [ What HBO Max’s ‘Mare of Easttown’ Snafu Can Teach Us About ... HBO Max was overwhelmed by the interest in the finale of "Mare of Easttown." Learn why the ability to scale your ... User Acquisition Posted May 31, 2021](https://web3growthassociation.com/blog/what-hbo-maxs-mare-of-easttown-snafu-can-teach-us-about-scaling-your-app)
#### [ Mobile Industry Professionals: We’re Ready to Ease Back Into ... Our team surveyed our community and better understand how they were feeling about a return to physical conferences ... Posted May 27, 2021](https://web3growthassociation.com/blog/mobile-industry-professionals-were-ready-to-ease-back-into-physical-events)
#### [ Why Players Are Leaving Your Mobile App Game Is your gaming app losing players? Learn the most common reasons why users churn out of your gaming app and ... Mobile Gaming Posted May 27, 2021](https://web3growthassociation.com/blog/why-players-are-leaving-your-mobile-app-game)
#### [ We Doubled Our Referral Program Bonus and it Backfired When Yotta decided to A/B test its referral program rewards the team learned that "less" is, in fact, sometimes ... User Acquisition Posted May 25, 2021](https://web3growthassociation.com/blog/we-doubled-our-referral-program-bonus-and-it-backfired)
#### [ Big Data and IoT are Taking Over the App Development Industry By using Big Data and IoT together, app developers are building better apps and finding ways to improve existing ... Retention and Engagement Posted May 18, 2021](https://web3growthassociation.com/blog/big-data-and-iot-are-taking-over-the-app-development-industry)
#### [ A Mobile Marketer’s Guide to DSPs Get answers to six big questions about working with DSPs from Alexa Wieczorek, UA manager at Electronic Arts. ... User Acquisition Posted May 13, 2021](https://web3growthassociation.com/blog/a-mobile-marketers-guide-to-dsps)
#### [ The Top 5 Trends for Mobile Commerce in 2021 If you haven’t already adjusted to the “new normal” of mobile commerce, here are the top five trends app marketers ... Posted May 6, 2021](https://web3growthassociation.com/blog/the-top-5-trends-for-mobile-commerce-in-2021)
#### [ Will the No-Code Movement Make Developers Obsolete? The no-code/low-code movement promises to democratize data. But will enabling no-code development lead to the ... Posted May 4, 2021](https://web3growthassociation.com/blog/will-the-no-code-movement-make-developers-obsolete)
#### [ From P2P Lending to Digital Marketplace Banking: How LendingClub ... Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted May 4, 2021](https://web3growthassociation.com/blog/fintechlandscape)
#### [ Best Practices to Build an Offline App (and Why It’s Important) Mobile app developers need to consider connectivity, which is why going "offline-first" just may be the solution ... Retention and Engagement Posted Apr 29, 2021](https://web3growthassociation.com/blog/best-practices-to-build-an-offline-app-and-why-its-important)
#### [ Get to Know Turkish Gamers with Mobidictum Business Network's ... If you want to get to know the Turkish mobile gaming market, the Mobidictum Business Network - Online Mobile Game ... Mobile Gaming Posted Apr 27, 2021](https://web3growthassociation.com/blog/get-to-know-turkish-gamers-with-mobidictum-busines-networks-newest-conference)
#### [ The IDFApocalypse is Finally Here — This is How to Thrive in ... My team and I have been readying ourselves for the post-IDFA-world, and we have some advice for how to thrive in ... User Acquisition Posted Apr 26, 2021](https://web3growthassociation.com/blog/the-idfapocalypse-is-finally-here-this-is-how-to-thrive-in-this-new-landscape)
#### [ AppTrackingTransparency Goes into Effect on April 26 After months of delays, IDFA is finally going away, AppTrackingTransparency is upon us, and app marketers will ... User Acquisition Posted Apr 23, 2021](https://web3growthassociation.com/blog/apptrackingtransparence-goes-into-effect-on-april-26)
#### [ Talent Acquisition on a Budget In this panel discussion, hear from experts on how to acquire and retain talent, even if you don't have a big ... User Acquisition Posted Apr 22, 2021](https://web3growthassociation.com/blog/talent-acquisition-on-a-budget)
#### [.jpg?width=600&name=neonbrand-nZJBt4gQlKI-unsplash%20(1).jpg) Three Quick Tips for Marketing Your App on Instagram Even the most seasoned app marketer can struggle with an effective Instagram presence. Keep these tips in mind, to ... User Acquisition Posted Apr 20, 2021](https://web3growthassociation.com/blog/three-quick-tips-for-marketing-your-app-on-instagram)
#### [ How Fintech Is Transforming Banking in Latin America Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Apr 20, 2021](https://web3growthassociation.com/blog/latinamerica)
#### [ Remote Working: Best Practices Discover how to maximize the opportunities offered by remote working, while minimizing challenges. Learn best ... Posted Apr 15, 2021](https://web3growthassociation.com/blog/remote-working-best-practices)
#### [ App Tracking Transparency (ATT) Explained: An Update Get the latest on IDFA, i0S 14, the ATT rollout, and how marketers and developers can work together to boost ... Retention and Engagement Posted Apr 9, 2021](https://web3growthassociation.com/blog/app-tracking-transparency-att-explained-an-update)
#### [ Web-to-App Strategy: Maximize Market Share, Save Money & Improve ... Explore web-to-app strategy, including how to maximize market share, save money and improve tracking; combining ... User Acquisition Posted Apr 8, 2021](https://web3growthassociation.com/blog/web-to-app-strategy-maximize-market-share-save-money-improve-tracking)
#### [.jpg?width=600&name=mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg) Five Tips: Developing Apps for Foldable Displays A bit more advanced than your old flip-phone, foldable phone displays are here and app developers need to keep a ... Posted Apr 6, 2021](https://web3growthassociation.com/blog/five-tips-developing-apps-for-foldable-displays)
#### [ How Breaking Down Data Silos Will Change Fintech Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Apr 6, 2021](https://web3growthassociation.com/blog/datasilos)
#### [ Boost App Retention Rates with a Little Help from Lottie Perfecting your retention strategy is a complex task with many moving parts, but Lottie animations can help at ... Retention and Engagement Posted Apr 1, 2021](https://web3growthassociation.com/blog/boost-retention-with-lottie)
#### [ How Can App Branding Evolve? Elizabeth Giorgi, Co-Founder and CEO of soona, dives into how branding can improve and evolve to be more ... User Acquisition Posted Mar 25, 2021](https://web3growthassociation.com/blog/how-can-app-branding-evolve)
#### [ Best Practices for In-App Customer Service Customer service is an important part of user satisfaction. Learn how to optimize the experience for your app and ... Retention and Engagement Posted Mar 23, 2021](https://web3growthassociation.com/blog/best-practices-for-in-app-customer-service)
#### [ Millennials vs. Gen Z: Loyalty in Brands Explore the different perceptions Millennials and Gen Z have when it comes to brands, and how to cultivate brand ... Retention and Engagement Posted Mar 18, 2021](https://web3growthassociation.com/blog/millennials-vs.-gen-z-loyalty-in-brands)
#### [ Why the Best Fintech Products Are Based in Personal Experiences Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Mar 16, 2021](https://web3growthassociation.com/blog/personalexperiences)
#### [ The Benefits of Knowing Your Brand and User Tune in as Catherine Connelly, Co-Founder and SVP of Marketing at The Meet Group delivers this session on knowing ... Retention and Engagement Posted Mar 11, 2021](https://web3growthassociation.com/blog/the-benefits-of-knowing-your-brand-and-user)
#### [ Push Notifications and In-App Messages for E-Commerce Retention ... Go beyond push notifications and learn how to implement an inbox to help boost retention and engagement. Retention and Engagement Posted Mar 9, 2021](https://web3growthassociation.com/blog/push-notifications-and-in-app-messages-for-e-commerce-retention-and-engagement)
#### [ The Evolution of Sports on Mobile Join Farhad Divecha, Director at AccuraCast as he shares how sports brands are evolving to engage mobile audiences ... Retention and Engagement Posted Mar 4, 2021](https://web3growthassociation.com/blog/the-evolution-of-sports-on-mobile)
#### [ Families Are Changing and Traditional Banks Need to Catch Up Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Mar 2, 2021](https://web3growthassociation.com/blog/banksneedtocatchup)
#### [ How App Developers Are Boosting the Odds for App Opt-ins In the wake of IDFA, app opt-ins are more important than ever before. Learn a few foundational marketing ... Retention and Engagement Posted Feb 23, 2021](https://web3growthassociation.com/blog/how-app-developers-are-boosting-the-odds-for-app-opt-ins)
#### [ The Do’s and Don’ts of Retargeting Apps Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with ... User Acquisition Posted Feb 18, 2021](https://web3growthassociation.com/blog/the-dos-and-donts-of-retargeting-apps)
#### [ Balancing Innovation and Regulation: Two Sides of the Fintech ... Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Feb 16, 2021](https://web3growthassociation.com/blog/fintechcoin)
#### [ How to Use Rewarded Advertising to Improve User Engagement Learn how rewarded advertising is changing the way mobile games think about monetization and user retention in ... Mobile Gaming Posted Feb 11, 2021](https://web3growthassociation.com/blog/how-to-use-rewarded-advertising-to-improve-user-engagement)
#### [ Leverage the Power of Shared Audiences with App Collaborations Check out these examples of brands coming together to introduce apps that leverage the power of their mutual ... User Acquisition Posted Feb 9, 2021](https://web3growthassociation.com/blog/leverage-the-power-of-shared-audiences-with-app-collaborations)
#### [ Using Incrementality and Aligned Incentives to Improve ROI Be confident the time and money you're spending on growing your business make a difference. Explore ways to ... User Acquisition Posted Feb 4, 2021](https://web3growthassociation.com/blog/using-incrementality-and-aligned-incentives-to-improve-roi)
#### [ How Fintech Can Bridge the Wealth Gap Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Feb 2, 2021](https://web3growthassociation.com/blog/wealthgap)
#### [ Move Over, Bitcoin — Non-Fungible Tokens Are Here Get the low-down on non-fungible tokens, which is changing the way gaming apps think about monetization by ... Mobile Gaming Posted Jan 28, 2021](https://web3growthassociation.com/blog/move-over-bitcoin-non-fungible-tokens-are-here)
#### [ Learn How to Use Influencer Marketing for User Acquistion Join Erik Bryant from Opera Event and Tyler Black from Hyper Hippo about how and when to harness the creativity of ... Mobile Gaming Posted Jan 26, 2021](https://web3growthassociation.com/blog/learn-how-to-use-influencer-marketing-for-user-acquistion)
#### [ The Personal (AI-Powered) Approach to Increasing Engagement and ... Tune in as Charles Ng, the VP of Enterprise AI at Appier shares his insights on increasing engagement and ... Artificial Intelligence Posted Jan 21, 2021](https://web3growthassociation.com/blog/the-personal-ai-powered-approach-to-increasing-engagement-and-conversions)
#### [ The Future of Banking is Digital—But That’s Not All Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Jan 19, 2021](https://web3growthassociation.com/blog/futurebanking)
#### [ Understanding the Fintech Market in LATAM Tune in as Patrick Amori, Founder & Head of Growth and Retention at MOBE Agency, hosts this MGS GVC 1.0 panel ... Posted Jan 14, 2021](https://web3growthassociation.com/blog/understanding-the-fintech-market-in-latam)
#### [ P2P Investment Platforms Set to Thrive in Post-COVID World Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Jan 11, 2021](https://web3growthassociation.com/blog/p2p-lending-network)
#### [ How Blockchain Technology Makes Mobile Games More Memorable Check out this video of Robby Yung, CEO of Animoca Brands to learn how blockchain technology allows developers to ... Mobile Gaming Posted Jan 7, 2021](https://web3growthassociation.com/blog/how-blockchain-technology-makes-mobile-games-more-memorable)
#### [ 5 App Marketing Trends to Watch in 2021 The app industry changed a lot in 2020. Now it's time to synthesize what we learned into app marketing tips for ... User Acquisition Posted Jan 5, 2021](https://web3growthassociation.com/blog/5-app-marketing-trends-to-watch-in-2021)
#### [ How Mobile Is Empowering CDFIs to Fulfill Their Mission Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Jan 4, 2021](https://web3growthassociation.com/blog/mobileisempowering)
#### [ How to Improve Your Mobile App UX with Market Research Perhaps the best investment when developing or updating an app is market research. Learn how to collect the ... Retention and Engagement Posted Dec 15, 2020](https://web3growthassociation.com/blog/how-to-improve-your-mobile-app-ux-with-market-research)
#### [ Why Mobile-first Banks Are Rapidly Gaining Market Share Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Dec 15, 2020](https://web3growthassociation.com/blog/why-mobile-first-banks)
#### [ An Employer’s Guide to Work Life in the Time of Corona Learn about the practicalities and legalities of creating a remote work environment, the difficulties of ... Posted Dec 10, 2020](https://web3growthassociation.com/blog/an-employers-guide-to-work-life-in-the-time-of-corona)
#### [ The Biggest Security Threats to Mobile Fintech Apps and Ways to ... Cybercriminals have earmarked fintech apps as potential targets. Learn some of the biggest security threats ... User Acquisition Posted Dec 8, 2020](https://web3growthassociation.com/blog/the-biggest-security-threats-to-mobile-fintech-apps-and-ways-to-reduce-these-risks)
#### [ Get Your IDFA Questions Answered in this AMA If you missed your chance to ask our panel of experts your questions about IDFA, here is your chance to relive it ... User Acquisition Posted Dec 3, 2020](https://web3growthassociation.com/blog/get-your-idfa-questions-answered-in-this-ama)
#### [ Lessons Learned From Failed Apps in Latin America When it comes to apps, many have failed to conquer LATAM. Their stories provide useful insights. Here are four ... User Acquisition Posted Dec 1, 2020](https://web3growthassociation.com/blog/lessons-learned-from-failed-apps-in-latin-america)
#### [ What Digital Transformation Really Means for Fintech Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Dec 1, 2020](https://web3growthassociation.com/blog/digitaltransformation)
#### [ An Expert Discussion on Improving LTV Learn how to improve LTV with expert advice on the difficulties of tracking LTV, lenses used to measure LTV, ... Mobile Gaming Posted Nov 26, 2020](https://web3growthassociation.com/blog/an-expert-discussion-on-improving-ltv)
#### [ Rise of RoboAdvisors: Building a Personal Financial Advisor App Fintech apps are hot and more important than ever, but they haven't reached their full potential. Learn how AI can ... Posted Nov 24, 2020](https://web3growthassociation.com/blog/rise-of-roboadvisors-building-a-personal-financial-advisor-app)
#### [ Understanding Ad-Fraud Post-iOS 14 Delivered by Vlad Drobotun, Director of Customer Success at Scalarr, this session investigates the risks of ... User Acquisition Posted Nov 19, 2020](https://web3growthassociation.com/blog/understanding-ad-fraud-post-ios-14)
#### [ Since When Do Players Love Ads? Join our co-hosts to speak with Pierre Germain and Jonas Thiemann about how many ads players are willing to watch ... Mobile Gaming Posted Nov 17, 2020](https://web3growthassociation.com/blog/since-when-do-players-love-ads)
#### [ From Cashless to Cardless: Increasing Use of Digital Wallets Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Nov 16, 2020](https://web3growthassociation.com/blog/from-cashless-to-cardless)
#### [ Planning for Life After IDFA Learn more about the concrete actions mobile advertisers should take to prepare for the post-IDFA ecosystem. User Acquisition Posted Nov 12, 2020](https://web3growthassociation.com/blog/planning-for-life-after-idfa)
#### [ 4 Social Features that Help Mobile Gaming Apps Attract and ... Learn how these four social features can help gaming companies retain users for longer and engage them more ... Mobile Gaming Posted Nov 10, 2020](https://web3growthassociation.com/blog/4-social-features-that-help-mobile-gaming-apps-attract-and-retain-users)
#### [ How Apple is Disrupting Mobile with Opt-in IDFAs Join Shamanth Rao, Founder & CEO of RocketShip HQ, and John Koetsier, Journalist, Analyst, and Futurist at Forbes, ... User Acquisition Posted Nov 5, 2020](https://web3growthassociation.com/blog/how-apple-is-disrupting-mobile-with-opt-in-idfas)
#### [ Why Fintech Innovation Is Mobile Innovation Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Nov 4, 2020](https://web3growthassociation.com/blog/introducing-fintech-growth-talk-0)
#### [ 4 Powerful Mobile App User Acquisition Techniques That Work Learn about four user acquisition techniques that actually work and the popular apps that used them to great ... User Acquisition Posted Nov 3, 2020](https://web3growthassociation.com/blog/4-powerful-mobile-app-user-acquisition-techniques-that-work)
#### [ Sector Spotlight: E-commerce in LATAM With the majority of the LATAM population using smartphones as their primary device, it’s vital that e-commerce ... User Acquisition Posted Oct 29, 2020](https://web3growthassociation.com/blog/sector-spotlight-e-commerce-in-latam)
#### [ Three Ways to Use AI in Mobile App Testing AI can help you handle the tedious process of testing your app. Find out three of the most effective ways you can ... Posted Oct 27, 2020](https://web3growthassociation.com/blog/three-ways-to-use-ai-in-mobile-app-testing)
#### [ How to Target Niche App Audiences Gabriel Sampaio, Acquisition and Performance Supervisor of the International Division of Rede Globo, navigates the ... User Acquisition Posted Oct 22, 2020](https://web3growthassociation.com/blog/how-to-target-niche-app-audiences)
#### [ UA Ads: Does Process Beat Creativity? What's the best way to tackle the demand for creatives in UA? Learn from Supersolid's Head of UA, and Founder & ... Mobile Gaming Posted Oct 20, 2020](https://web3growthassociation.com/blog/ua-ads-does-process-beat-creativity)
#### [ Why Apps Must Embrace Alternative Forms of Payment in LATAM While the LATAM market is primed for products that are culturally relevant, mobile apps must adopt alternative ... Monetization Posted Oct 15, 2020](https://web3growthassociation.com/blog/why-apps-must-embrace-alternative-forms-of-payment-in-latam)
#### [ How Post-COVID Tribes Influence Mobile Marketing “COVID-19 has changed consumer behavior on mobile forever,” says Peggy Anne Salz. Learn about the emerging ... User Acquisition Posted Oct 13, 2020](https://web3growthassociation.com/blog/how-post-covid-tribes-influence-mobile-marketing)
#### [ Craft Better Metadata with These Guidelines from the Google Play ... App Store Optimization is key to your organic user acquisition strategy. Perfect your app metadata with these tips ... User Acquisition Posted Oct 8, 2020](https://web3growthassociation.com/blog/craft-better-metadata-with-these-guidelines-from-the-google-play-store)
#### [ Industry Insider Tips For Effective App Store Optimization To help app developers and app marketers discover a path to successful ASO, Mobile Growth Association has ... User Acquisition Posted Oct 6, 2020](https://web3growthassociation.com/blog/industry-insider-tips-for-effective-app-store-optimization)
#### [ 3 Strategies For Organic App User Acquisition Paid UA is increasingly important, but that doesn't mean you can forget organic growth. Incorporate these ... User Acquisition Posted Oct 6, 2020](https://web3growthassociation.com/blog/3-strategies-for-organic-app-user-acquisition)
#### [ Boost Conversions with In-App Messaging Tessa Miskell and Alice Muir from Phiture, deliver this MGS GVC 1.0 session on improving user experience with ... Retention and Engagement Posted Oct 1, 2020](https://web3growthassociation.com/blog/unlocking-your-in-app-message-potential)
#### [ Recruit More Diverse Mobile Dev Talent with These Three ... Not only is hiring a remote employee potentially a budget-friendly move, it allows companies to explore a more ... Posted Sep 29, 2020](https://web3growthassociation.com/blog/recruit-more-diverse-mobile-dev-talent-with-these-three-organizations)
#### [ Successful User Acquisition in 2020 and Beyond Omri Argaman, CMO of Zoomd, unpacks the changes in user acquisition (UA) during 2020 and explores new strategies ... User Acquisition Posted Sep 24, 2020](https://web3growthassociation.com/blog/successful-user-acquisition-in-2020-and-beyond)
#### [ Are Indies Too Cool for Data? Lucky Kat Studios Tells All In The Mobile Vending Machine our hosts speak with indie-darling Lucky Kat Studio and hypercasual data- and ... Mobile Gaming Posted Sep 22, 2020](https://web3growthassociation.com/blog/are-indies-too-cool-for-data-lucky-kat-studios-tells-all)
#### [ U.S. Clamps Down on TikTok and WeChat — What It Means for ... Learn about the upcoming TikTok and WeChat restrictions and how it will impact marketers who use these apps to ... Posted Sep 18, 2020](https://web3growthassociation.com/blog/u.s.-clamps-down-on-tiktok-and-wechat-what-it-means-for-marketers)
#### [ Mobile Usage in LATAM: A Breakdown of Habits By Country The nations currently leading mobile growth in LATAM are Brazil, Mexico, Argentina, Chile, and Colombia. Here's a ... User Acquisition Posted Sep 17, 2020](https://web3growthassociation.com/blog/mobile-usage-in-latam-a-breakdown-of-habits-by-country)
#### [ Introducing Fintech Growth Talk Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Sep 15, 2020](https://web3growthassociation.com/blog/introducing-fintech-growth-talk)
#### [ Using Google’s Ad Manager to Incorporate Audio Ads Into Your UA ... Learn how Google is using its mobile developer tools to open the door to make the lucrative audio ad market ... User Acquisition Posted Sep 15, 2020](https://web3growthassociation.com/blog/using-googles-ad-manager-to-incorporate-audio-ads-into-your-ua-strategy)
#### [ Fighting Fraud with Trustworthy Techniques At MGS GVC 1.0, tVivek Girotra, Sr. Director of Growth Marketing at Elevate Labs, detailed the best ways to ... Posted Sep 10, 2020](https://web3growthassociation.com/blog/fighting-fraud-with-trustworthy-techniques)
#### [ Good News For Mobile Marketers: Opt-Ins Are on the Rise New research shows opt-ins are on the rise. Learn what his means for your app and for the future of mobile ... Retention and Engagement Posted Sep 8, 2020](https://web3growthassociation.com/blog/good-news-for-mobile-marketers-opt-ins-are-on-the-rise)
#### [ How to Beat Facebook's A/B Testing Algorithms Consumer Acquisition shares critical discoveries regarding creative testing on Facebook that helped it improve its ... User Acquisition Posted Sep 2, 2020](https://web3growthassociation.com/blog/how-to-beat-facebooks-a/b-testing-algorithms)
#### [ How To Reduce The Cost Of App User Acquisition Keeping user acquisition costs low is crucial to your app's success. Here are a few tips to help you control UA ... User Acquisition Posted Aug 31, 2020](https://web3growthassociation.com/blog/how-to-reduce-the-cost-of-app-user-acquisition)
#### [ The Importance of Impactful Investments in LATAM Harlyn Pacheco, COO of Picap, delivers this MGS GVC 1.0 session on connecting international investors with the ... User Acquisition Posted Aug 28, 2020](https://web3growthassociation.com/blog/the-importance-of-impactful-investments-in-latam)
#### [ Influencer Marketing in 2020: What App Marketers Need to Know Influencers may be the key to boosting app engagement and UA in a competitive market. Find out what app marketers ... User Acquisition Posted Aug 26, 2020](https://web3growthassociation.com/blog/influencer-marketing-in-2020-what-app-marketers-need-to-know)
#### [ Understanding and Calculating Customer Acquisition Cost (CAC) High CAC and low LTV can spell disaster for your app. Learn how to calculate and understand your CAC so you can ... User Acquisition Posted Aug 24, 2020](https://web3growthassociation.com/blog/understanding-and-calculating-customer-acquisition-cost-cac)
#### [ Using Connection and Conscience to Build a Better Business At MGS GVC 1.0, Jennie Sager, Head of Nextdoor Australia, shares best practices for operating a successful ... Retention and Engagement Posted Aug 21, 2020](https://web3growthassociation.com/blog/using-connection-and-conscience-to-build-a-better-business)
#### [ Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s ... Here are some of the ways fintech apps are providing relief right now and why this is exactly the reason the ... User Acquisition Posted Aug 19, 2020](https://web3growthassociation.com/blog/fintech-apps-took-a-hit-to-their-capital-in-latam-but-heres-why-they-will-continue-to-grow)
#### [ Navigating the New Abnormal With Help From the Latest Research COVID-19 has changed a lot for app publishers and mobile marketers, but these tips can help you continue to grow ... Mobile Gaming Posted Aug 17, 2020](https://web3growthassociation.com/blog/navigating-the-new-abnormal-with-help-from-the-latest-research)
#### [%201080x1920.jpg?width=600&name=MGA%20Deep%20Dives%20(IDFA)%201080x1920.jpg) 3 Reasons Mobile Marketers Need to Take a Deep Dive into IDFA Learn how to survive Apple's decision to make IDFA opt-in. Get the strategies you need to continue to develop ... Retention and Engagement Posted Aug 14, 2020](https://web3growthassociation.com/blog/3-reasons-mobile-marketers-need-to-take-a-deep-dive-into-idfa)
#### [%201080x1920.jpg?width=600&name=MGA%20Deep%20Dives%20(LTV)%201080x1920.jpg) MGA Announces New Online Education Initiatives MGA aims to educate app marketers with a series of webinars, webcasts, and virtual conferences beginning in ... Mobile Gaming Posted Aug 12, 2020](https://web3growthassociation.com/blog/mga-announces-new-online-education-initiatives)
#### [ How LATAM Apps Pivoted to Cater to Users in Quarantine Learn how apps in Latin America pivoted to address users' wants and needs as quarantine changed everything from ... Monetization Posted Aug 10, 2020](https://web3growthassociation.com/blog/how-latam-apps-pivoted-to-cater-to-users-in-quarantine)
#### [ COVID-19 and New Monetization Strategies for Publishers App publishers are seeing increased web traffic and decreased monetization during COVID-19. Tune in to this panel ... Monetization Posted Aug 7, 2020](https://web3growthassociation.com/blog/covid-19-and-new-monetization-strategies-for-publishers)
#### [ What Mobile Marketers Need To Know About IDFA Apple announced that it will retire IDFA with iOS 14. Here's what mobile marketers need to know to start ... User Acquisition Posted Aug 5, 2020](https://web3growthassociation.com/blog/what-mobile-marketers-need-to-know-about-idfa)
#### [ The Best UI and UX Design Trends to Grow Your Mobile App Retention is an important part of mobile growth. Get six tips to learn how improve retention and engagement ... User Acquisition Posted Aug 3, 2020](https://web3growthassociation.com/blog/the-best-ui-and-ux-design-trends-to-grow-your-mobile-app)
#### [ How to Achieve Scalable International Growth Expanding to new markets can be intimidating. Watch this session for more on audience development, brand ... User Acquisition Posted Jul 31, 2020](https://web3growthassociation.com/blog/how-to-achieve-scalable-international-growth)
#### [ Here's Why LTV Is The Most Important Metric When it comes to measuring success and predicting potential, LTV is the most important metric to be considered ... LTV Posted Jul 29, 2020](https://web3growthassociation.com/blog/heres-why-ltv-is-the-most-important-metric)
#### [ COVID-19 Caused a Surge in Mobile Gaming — Here’s How to Retain ... Research shows COVID-19 caused a surge in mobile gaming. Learn how to retain mobile game users as they venture out ... Retention and Engagement Posted Jul 27, 2020](https://web3growthassociation.com/blog/covid-19-caused-a-surge-in-mobile-gaming-heres-how-to-retain-new-users)
#### [ Best Practices for User Engagement and Retention Engaging and retaining users is the crux of mobile marketing. Watch this MGA panel to unlock insider secrets, ... Retention and Engagement Posted Jul 24, 2020](https://web3growthassociation.com/blog/best-practices-for-user-engagement-and-retention)
#### [ Tips To Localize Your ASO For New Markets App Store Optimization is key to any organic user acquisition strategy. But to reach local markets, you need to ... User Acquisition Posted Jul 22, 2020](https://web3growthassociation.com/blog/tips-to-localize-your-aso-for-new-markets)
#### [ 7 Tips to Increase App User Retention with Effective Onboarding Retention is integral to sustainable growth. Learn how a great onboarding process can help improve retention rates ... Retention and Engagement Posted Jul 20, 2020](https://web3growthassociation.com/blog/7-steps-to-increase-app-user-retention-with-effective-onboarding)
#### [ The Customer Is Always Right: Leveraging Negative Feedback to ... Sarah Main, Director of Product at WeatherBug, delivers this MGS20 session on converting dissatisfied customers ... Retention and Engagement Posted Jul 17, 2020](https://web3growthassociation.com/blog/the-customer-is-always-right-leveraging-negative-feedback-to-improve-product)
#### [ 3 Videos to Help Mobile Apps Cope with the Challenges of COVID-19 COVID-19 is presenting mobile apps with unprecedented challenges. Learn how the experts are handling everything ... Posted Jul 15, 2020](https://web3growthassociation.com/blog/3-videos-to-help-mobile-apps-cope-with-the-challenges-of-covid-19)
#### [ Marketing Mobile App Privacy & Security as a Competitive ... In a privacy-conscious world, putting security and privacy at the heart of your app can be a competitive advantage ... Posted Jul 13, 2020](https://web3growthassociation.com/blog/marketing-mobile-app-privacy-security-as-a-competitive-advantage)
#### [ From Product to Paid, Iteration Innovates Ideas In the MGS20 session, Trevor Laehy, Co-Founder & President of Yaza, explains how iteration is key to unlocking ... Mobile Gaming Posted Jul 10, 2020](https://web3growthassociation.com/blog/from-product-to-paid-iteration-innovates-ideas)
#### [ Do Contact Tracing Apps Put Privacy At Risk? COVID-19 has seen the rise of contact tracing apps but the proliferation of these apps has led to a trust problem. ... Posted Jul 8, 2020](https://web3growthassociation.com/blog/do-contact-tracing-apps-put-privacy-at-risk)
#### [ Three Secrets to Fintech Success in LATAM Fintech is flooding LATAM but they have struggled to monetize for many reasons. Use these three tips to rocket to ... Monetization Posted Jul 6, 2020](https://web3growthassociation.com/blog/the-secrets-to-fintech-success-in-latam)
#### [ The Practical (and Ethical) Use of AI in Business Learn how you can use artificial intelligence in practical and ethical ways to enhance your app business and boost ... Posted Jul 3, 2020](https://web3growthassociation.com/blog/the-practical-and-ethical-use-of-ai-in-business)
#### [ Apple App Store Vs. Google Play Store: What App Publishers Need ... Take these factors into consideration when you're deciding whether to focus your energy on the Apple App Store or ... User Acquisition Posted Jul 1, 2020](https://web3growthassociation.com/blog/apple-app-store-vs.-google-play-store-what-app-publishers-need-to-know)
#### [ How To Drive Growth Of In-App Purchasing In-app purchases make up the bulk of app revenue and are the path to growth. Learn how to drive more in-app ... Monetization Posted Jun 29, 2020](https://web3growthassociation.com/blog/how-to-drive-growth-of-in-app-purchasing)
#### [ Experts Share Best Practices for Taking an Idea Live Got a million-dollar idea? In this MGS20 panel, experts share their best practices for turning ideas into reality. Posted Jun 26, 2020](https://web3growthassociation.com/blog/experts-share-best-practices-for-taking-an-idea-live)
#### [ Four Simple Tips to Boost App Retention and Engagement Use these four tips to go beyond user acquisition and develop a retention and engagement strategy that keeps app ... Retention and Engagement Posted Jun 24, 2020](https://web3growthassociation.com/blog/four-simple-tips-to-boost-app-retention-and-engagement)
#### [ New Ad Networks Mobile Marketers Should Pay Attention To The Facebook/Google Duopoly may still be king but new data from Adjust suggests app marketers are experimenting ... User Acquisition Posted Jun 22, 2020](https://web3growthassociation.com/blog/new-ad-networks-mobile-marketers-should-be-paying-attention-to)
#### [ Why? What? How? A Simple Framework for Prioritizing Product Ideas Andrius Baranauskas, Director of Product, Pricing, Programs at Booking.com, delivers this MGS20 keynote on ... Posted Jun 19, 2020](https://web3growthassociation.com/blog/why-what-how-a-simple-framework-for-prioritizing-product-ideas)
#### [ Paid User Acquisition is on the Rise New research from Adjust suggests paid UA activities are on the rise and will be an important part of growth ... User Acquisition Posted Jun 17, 2020](https://web3growthassociation.com/blog/paid-user-acquisition-is-on-the-rise)
#### [ 3 App Marketing Mistakes to Avoid When it comes to marketing your app, there's a lot to keep track of. But if you can avoid these three mistakes, ... Posted Jun 15, 2020](https://web3growthassociation.com/blog/3-app-marketing-mistakes-to-avoid)
#### [ How LTV Uses Past Behavior to Predict Future Outcomes In this MGS Europe 19 session, Martin Jelinek, Head of Marketing for AppAgent, delivers an informative and ... LTV Posted Jun 12, 2020](https://web3growthassociation.com/blog/how-ltv-uses-past-behavior-to-predict-future-outcomes)
#### [ Why You Should Try In-App Programmatic Advertising Three quarters of app revenue is from advertising, but with so many ad formats available, the question is: which ... Posted Jun 8, 2020](https://web3growthassociation.com/blog/serious-advantages-to-in-app-programmatic-advertising)
#### [ Becoming Emotionally Intelligent with RealEyes AI Emotional AI is here and in this MGS20 session, Martin Salo, co-founder of RealEyes, explains how attention and ... Artificial Intelligence Posted Jun 5, 2020](https://web3growthassociation.com/blog/becoming-emotionally-intelligent-with-realeyes-ai)
#### [ How to Boost Your App’s Retention Rate Right Now Struggling with retention and engagement? Learn how these four strategies can help you start improving user ... Retention and Engagement Posted Jun 3, 2020](https://web3growthassociation.com/blog/how-to-boost-your-apps-retention-rate-right-now)
#### [ 3 Strategies For Effective App Store Optimization Learn how to perfect your app store optimization with the three tips to make sure your app is surfacing when ... Posted Jun 1, 2020](https://web3growthassociation.com/blog/3-strategies-for-effective-app-store-optimization)
#### [ How to Increase Revenue by Optimizing Conversions Ehren Maedge of MoEngage, moderates a panel with Lane Colyer and Nathan Sann of Growth Instincts, about the best ... Monetization Posted May 29, 2020](https://web3growthassociation.com/blog/how-to-increase-revenue-by-optimizing-conversions)
#### [ Q&A: The Lowdown on LTV with Ajay Sampat from Lyft Get the lowdown on LTV with Ajay Sampat, Senior Engineering Manager at Lyft—from initial calculations to putting ... LTV Posted May 28, 2020](https://web3growthassociation.com/blog/qa-the-lowdown-on-ltv-with-ajay-sampat-from-lyft)
#### [.jpg?width=600&name=MGS20-12%20-%20MGA-GVC-General-Social-Banner-(FB-Profile).jpg) Meet Our TalentX Recruiter at MGS GVC 1.0 Looking for you next job in the mobile industry? Meet with our TalentX recruiter at MGS GVC 1.0. Submit your ... Posted May 27, 2020](https://web3growthassociation.com/blog/meet-our-talentx-recruiter-at-mgs-gvc-1.0)
#### [ Voice Technology and Mobile Apps It's a "voice-first world" so why aren't mobile developers embracing the power of voice technology as readily as ... Posted May 27, 2020](https://web3growthassociation.com/blog/voice-technology-and-mobile-apps)
#### [ How Rappi Engages Users to Build Loyalty and Growth Want to keep users engaged while growing your app? Learn how Latin American unicorn Rappi builds user loyalty with ... Retention and Engagement Posted May 25, 2020](https://web3growthassociation.com/blog/how-rappi-engages-users-to-build-loyalty-and-growth)
#### [ Ten Factors for Successful Subscriptions In this workshop from MGS 20, Lotta Weigeldt, former Head of Growth at Runtastic, shares ten factors for the ... Monetization Posted May 22, 2020](https://web3growthassociation.com/blog/ten-factors-for-successful-subscriptions)
#### [ For the Music Industry, the Revolution is Virtual and Mobile With tours indefinitely on hold and the future of large-scale gatherings uncertain, the music industry is turning ... Posted May 20, 2020](https://web3growthassociation.com/blog/for-the-music-industry-the-revolution-is-virtual-and-mobile)
#### [ Mobile Growth Association and MRACLE2020 Team Up to Raise Money ... Help purchase PPE for hospitals by registering for MGS Global Virtual Conference 1.0 for just $5. Proceeds will be ... Posted May 19, 2020](https://web3growthassociation.com/blog/mobile-growth-association-and-mracle2020-team-up-to-raise-money-to-flatten-the-covid-19-curve)
#### [ Emerging Paid Channels in SEA: Where To Find Your Next Customers Mobile consumption is growing in Southeast Asia and so is the available ad inventory. Determine which emerging ... Monetization Posted May 18, 2020](https://web3growthassociation.com/blog/emerging-paid-channels-in-sea-where-to-find-your-next-customers)
#### [ Using “Love Languages” to Unlock Innovative Solutions Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s love languages”can be ... User Acquisition Posted May 15, 2020](https://web3growthassociation.com/blog/using-love-languages-to-unlock-innovative-solutions)
#### [-2.png?width=600&name=Blockchain%20Gaming%20Basics%20(Robby%20Yung)-2.png) Blockchain Gaming Basics: Revolutionizing In-Game Ownership Blockchain has the potential to change mobile gaming, and ownership in gaming in particular. Find out how from MGS ... Mobile Gaming Posted May 13, 2020](https://web3growthassociation.com/blog/blockchain-gaming-basics-revolutionizing-in-game-ownership)
#### [ The Gaming Apps Taking LATAM by Storm Learn about the mobile games taking Latin America by storm as people turn to their mobile devices for ... Posted May 11, 2020](https://web3growthassociation.com/blog/blog-1-games-apps-in-latam)
#### [ Ready Player One? Blockchain Games Return Control to the Player There’s a lot of buzz about blockchain, but Arthur Madrid, Co-Founder and CEO of The Sandbox, cuts through the ... Mobile Gaming Posted May 8, 2020](https://web3growthassociation.com/blog/ready-player-one-blockchain-games-return-control-to-the-player)
#### [ How to Build an Audience of Engaged Users While Growing Your ... The key to growth isn't always new users. Learn how Full HP finds engaged users from the start to retain them for ... Mobile Gaming Posted May 6, 2020](https://web3growthassociation.com/blog/how-to-build-an-audience-of-engaged-users-while-growing-your-gaming-app)
#### [ Why Incrementality Is Key to Understanding Your Marketing Social media: Learn everything you need to know about incrementality—what it is, how it's measured, and the key ... Posted May 4, 2020](https://web3growthassociation.com/blog/why-incrementality-is-key-to-understanding-your-marketing)
#### [ Best Practices for IP and Mobile Game Development Want to develop a winning game, but unsure how to navigate intellectual property (IP)? Tune in to this ... Mobile Gaming Posted May 1, 2020](https://web3growthassociation.com/blog/best-practices-for-ip-and-mobile-game-development)
#### [ Putting LATAM on the Map Uncertain times mean its time for bold actions. Picap's Harlyn Pacheco explains why now is the right time to ... Posted Apr 30, 2020](https://web3growthassociation.com/blog/putting-latam-on-the-map)
#### [ Coronavirus Helps Make the Case for Fintech Fintech apps are seeing a boom as COVID-19 makes bank branches less accessible. Learn how fintech is responding ... User Acquisition Posted Apr 29, 2020](https://web3growthassociation.com/blog/the-coronavirus-helps-make-the-case-for-fintech)
#### [ MGS Embraces a Virtual Event Strategy for 2020 We intend to revolutionize the virtual event space, embracing the global nature of online events and educating ... Mobile Gaming Posted Apr 28, 2020](https://web3growthassociation.com/blog/mgs-embraces-a-virtual-event-strategy-for-2020)
#### [-V1-2.jpg?width=600&name=MGS20-07---MGA-GVC-Social-Banner-(FB-Event)-V1-2.jpg) Make the Most of Virtual Conferences with These Tips Hold the hotel ballroom, virtual conferences are here and we have tips for making the most of the experience ... Mobile Gaming Posted Apr 28, 2020](https://web3growthassociation.com/blog/make-the-most-of-virtual-conferences-with-these-tips)
#### [ Keep Users Happy with Six Tips for Mobile App Privacy Data is often paramount to making apps work, but collecting too much can be invasive. Get 6 tips on balancing the ... Retention and Engagement Posted Apr 27, 2020](https://web3growthassociation.com/blog/keep-users-happy-with-six-tips-for-mobile-app-privacy)
#### [ Apple Search Ads: Best Practices and Latest Trends Take a deep dive into the latest trends and best practices in Apple Search Ads. Learn how to master UA and ... User Acquisition Posted Apr 24, 2020](https://web3growthassociation.com/blog/apple-search-ads-best-practices-and-latest-trends)
#### [ What Will 5G Mean for LatAm Mobile Markets? 5G has the potential to transform the way Latin Americans interact with the web. Learn more about the impending ... Artificial Intelligence Posted Apr 23, 2020](https://web3growthassociation.com/blog/what-will-5g-mean-for-latam-mobile-markets)
#### [ 5 Tips to Help Grow Your Mobile App Get five tried and true tips to help you acquire new mobile app users and help grow your app at a healthy pace. User Acquisition Posted Apr 22, 2020](https://web3growthassociation.com/blog/5-tips-to-help-grow-your-mobile-app)
#### [ From First Touch to Satisfied Customers: Mobile Marketing ... 33% of travelers book their trips on their phones. Travel and hospitality companies must have mobile strategies in ... Posted Apr 20, 2020](https://web3growthassociation.com/blog/from-first-touch-to-satisfied-customers-mobile-marketing-strategies-for-travel-companies)
#### [ Implementing Automation for User Acquisition Automation is changing the way marketers work, and can even help simplify the user acquisition process. Find out ... User Acquisition Posted Apr 17, 2020](https://web3growthassociation.com/blog/implementing-automation-for-user-acquisition)
#### [ The Ultimate Ad Formats For Mobile Gaming Apps Many casual gaming apps are dependent on ads for revenue, but all ads are not equal. Find out which ad formats ... Mobile Gaming Posted Apr 15, 2020](https://web3growthassociation.com/blog/the-ultimate-ad-formats-for-mobile-gaming-apps)
#### [ 3 Ways Businesses Can Apply SMS Marketing Text messages have a 98% open rate, but marketers must walk a fine line to avoid being intrusive. Here are 3 tips ... Retention and Engagement Posted Apr 13, 2020](https://web3growthassociation.com/blog/3-ways-businesses-can-apply-sms-marketing)
#### [.jpg?width=600&name=mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg) Five Tips: Developing Apps for Foldable Displays A bit more advanced than your old flip-phone, foldable phone displays are here and app developers need to keep a ... Posted Apr 6, 2021](https://web3growthassociation.com/blog/five-tips-developing-apps-for-foldable-displays)
#### [ Keeping Up with ASO Updates Impacting App Store Optimization in ... Every year app marketing professionals eagerly await major iOS and Android operating system updates with nervous ... Mobile Gaming Posted Jul 3, 2019](https://web3growthassociation.com/blog/2019/07/03/keeping-up-with-aso-updates-impacting-app-store-optimization-in-2019)
#### [ How to Build an Audience of Engaged Users While Growing Your ... The key to growth isn't always new users. Learn how Full HP finds engaged users from the start to retain them for ... Mobile Gaming Posted May 6, 2020](https://web3growthassociation.com/blog/how-to-build-an-audience-of-engaged-users-while-growing-your-gaming-app)
#### [ Do Contact Tracing Apps Put Privacy At Risk? COVID-19 has seen the rise of contact tracing apps but the proliferation of these apps has led to a trust problem. ... Posted Jul 8, 2020](https://web3growthassociation.com/blog/do-contact-tracing-apps-put-privacy-at-risk)
#### [ The Ultimate Ad Formats For Mobile Gaming Apps Many casual gaming apps are dependent on ads for revenue, but all ads are not equal. Find out which ad formats ... Mobile Gaming Posted Apr 15, 2020](https://web3growthassociation.com/blog/the-ultimate-ad-formats-for-mobile-gaming-apps)
#### [ Account to Account Money Movement is the Future of Payments Dave Glaser, President and COO of Dwolla, pointed out that moving money from account to account is becoming a key ... Posted Nov 2, 2021](https://web3growthassociation.com/blog/account-to-account-money-movement-is-the-future-of-payments)
#### [ 4 Social Features that Help Mobile Gaming Apps Attract and ... Learn how these four social features can help gaming companies retain users for longer and engage them more ... Mobile Gaming Posted Nov 10, 2020](https://web3growthassociation.com/blog/4-social-features-that-help-mobile-gaming-apps-attract-and-retain-users)
#### [ New Roles for MGA Founders Signal Growth and Mission-Driven ... New roles for MGA founders, Dave Westin and Jen Laloup, signal dynamic growth and a mission-driven approach. Learn ... Mobile Gaming Posted Jun 30, 2021](https://web3growthassociation.com/blog/new-roles-for-mga-founders-signal-growth-and-mission-driven-approach)
#### [ 7 Tips to Increase App User Retention with Effective Onboarding Retention is integral to sustainable growth. Learn how a great onboarding process can help improve retention rates ... Retention and Engagement Posted Jul 20, 2020](https://web3growthassociation.com/blog/7-steps-to-increase-app-user-retention-with-effective-onboarding)
#### [ The Do’s and Don’ts of Retargeting Apps Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with ... User Acquisition Posted Feb 18, 2021](https://web3growthassociation.com/blog/the-dos-and-donts-of-retargeting-apps)
#### [ Push Notifications and In-App Messages for E-Commerce Retention ... Go beyond push notifications and learn how to implement an inbox to help boost retention and engagement. Retention and Engagement Posted Mar 9, 2021](https://web3growthassociation.com/blog/push-notifications-and-in-app-messages-for-e-commerce-retention-and-engagement)
#### [ Using “Love Languages” to Unlock Innovative Solutions Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s love languages”can be ... User Acquisition Posted May 15, 2020](https://web3growthassociation.com/blog/using-love-languages-to-unlock-innovative-solutions)
#### [ Top UX/UI Trends in LATAM: Everything You Need to Know Learn about the UI/UX trends that lead to success with mobile app users in Latin America. And get a peek at three ... User Acquisition Posted Oct 12, 2021](https://web3growthassociation.com/blog/top-ux/ui-trends-in-latam-everything-you-need-to-know)
#### [ How WhatsApp Took Over Latin America WhatsApp has become a ubiquitous tool across LatAm. So, what is it that’s powered this messaging app to such ... Retention and Engagement Posted Jul 15, 2021](https://web3growthassociation.com/blog/how-whatsapp-took-over-latin-america)
#### [ 4 social media channels, 4 different marketing strategies: How ... Creating digital products for diverse audiences can be challenging. Communicating effectively with every segment ... Posted Jul 18, 2019](https://web3growthassociation.com/blog/4-social-media-channels-4-different-marketing-strategies-how-to-tailor-communication-to-maximize-organic-app-downloads)
#### [ Putting LATAM on the Map Uncertain times mean its time for bold actions. Picap's Harlyn Pacheco explains why now is the right time to ... Posted Apr 30, 2020](https://web3growthassociation.com/blog/putting-latam-on-the-map)
#### [ Leverage the Power of Shared Audiences with App Collaborations Check out these examples of brands coming together to introduce apps that leverage the power of their mutual ... User Acquisition Posted Feb 9, 2021](https://web3growthassociation.com/blog/leverage-the-power-of-shared-audiences-with-app-collaborations)
#### [ Web-to-App Strategy: Maximize Market Share, Save Money & Improve ... Explore web-to-app strategy, including how to maximize market share, save money and improve tracking; combining ... User Acquisition Posted Apr 8, 2021](https://web3growthassociation.com/blog/web-to-app-strategy-maximize-market-share-save-money-improve-tracking)
#### [---1080x1920.jpg?width=600&name=MGS-GAMES-(SF)---1080x1920.jpg) Our Commitment to You and Our COVID-19 Response We're excited about our first-ever hybrid event, MGS GAMES. Learn all about the MGA Standard which we will apply ... Mobile Gaming Posted Aug 12, 2021](https://web3growthassociation.com/blog/heres-how-we-will-keep-you-safe-at-mgs-games)
#### [ The Changing Landscape of Mobile Gaming Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ... Mobile Gaming Posted Feb 8, 2022](https://web3growthassociation.com/blog/the-changing-landscape-of-mobile-gaming)
#### [ Apple App Store Vs. Google Play Store: What App Publishers Need ... Take these factors into consideration when you're deciding whether to focus your energy on the Apple App Store or ... User Acquisition Posted Jul 1, 2020](https://web3growthassociation.com/blog/apple-app-store-vs.-google-play-store-what-app-publishers-need-to-know)
#### [ An Employer’s Guide to Work Life in the Time of Corona Learn about the practicalities and legalities of creating a remote work environment, the difficulties of ... Posted Dec 10, 2020](https://web3growthassociation.com/blog/an-employers-guide-to-work-life-in-the-time-of-corona)
#### [ How to Target Niche App Audiences Gabriel Sampaio, Acquisition and Performance Supervisor of the International Division of Rede Globo, navigates the ... User Acquisition Posted Oct 22, 2020](https://web3growthassociation.com/blog/how-to-target-niche-app-audiences)
#### [ Three Reasons LATAM is Ripe For Mobile Gaming Growth LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ... Mobile Gaming Posted Aug 31, 2021](https://web3growthassociation.com/blog/three-reasons-latam-is-ripe-for-mobile-gaming-growth)
#### [ Paid User Acquisition is on the Rise New research from Adjust suggests paid UA activities are on the rise and will be an important part of growth ... User Acquisition Posted Jun 17, 2020](https://web3growthassociation.com/blog/paid-user-acquisition-is-on-the-rise)
#### [ How Fintech Can Bridge the Wealth Gap Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Feb 2, 2021](https://web3growthassociation.com/blog/wealthgap)
#### [ Is Malaysia the Next Innovation Hotbed for Fintech? Get inside insight into what investors are looking for in fintech products from Uri Pomerantz, a venture partner ... Posted Oct 5, 2021](https://web3growthassociation.com/blog/is-malaysia-is-the-next-innovation-hotbed-for-fintech)
#### [ Location Based Marketing in the Privacy Era Will location-based marketing be a casualty of ATT and the privacy era? Not likely. User Acquisition Posted Oct 19, 2021](https://web3growthassociation.com/blog/location-based-marketing-in-the-privacy-era)
#### [ The Customer Is Always Right: Leveraging Negative Feedback to ... Sarah Main, Director of Product at WeatherBug, delivers this MGS20 session on converting dissatisfied customers ... Retention and Engagement Posted Jul 17, 2020](https://web3growthassociation.com/blog/the-customer-is-always-right-leveraging-negative-feedback-to-improve-product)
#### [ The Power of Promo Codes for User Acquisition in 2022 Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ... User Acquisition Posted Feb 22, 2022](https://web3growthassociation.com/blog/the-power-of-promo-codes-for-user-acquisition-in-2022)
#### [.jpg?width=600&name=kevin-butz-6hsfmat-t7k-unsplash%20(1).jpg) Using Mobile Technology to Share Gratitude As people across the U.S. prepare for Thanksgiving, we think it's a good time to feature apps that help you share ... Posted Nov 23, 2021](https://web3growthassociation.com/blog/using-mobile-technology-to-share-gratitude)
#### [ How to outperform your competitors by tracking LTV throughout ... While paid user acquisition is crucial for games of all genres (read more about its effect on hyper-casual games ... Posted Jun 7, 2019](https://web3growthassociation.com/blog/2019/06/07/how-to-outperform-your-competitors-by-tracking-ltv-throughout-cross-promoted-gaming-portfolios)
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## Introducing MGS GVC
### Recommended Articles
#### [ Where the action and the money \*really\* is in ... Posted Sep 28, 2018](https://web3growthassociation.com/podcasts/2018/09/28/where-the-action-and-the-money-really-is-in-mobile-gaming-apps)
#### [ How Homesnap attracted 1 million real estate ... Posted Nov 2, 2018](https://web3growthassociation.com/podcasts/2018/11/02/how-homesnap-attracted-1-million-real-estate-agents-and-keeps-them-coming-back)
#### [.jpg?width=300&name=mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg) Five Tips: Developing Apps for Foldable Displays Posted Apr 6, 2021](https://web3growthassociation.com/blog/five-tips-developing-apps-for-foldable-displays)
#### [ Keeping Up with ASO Updates Impacting App Store ... Mobile Gaming Posted Jul 3, 2019](https://web3growthassociation.com/blog/2019/07/03/keeping-up-with-aso-updates-impacting-app-store-optimization-in-2019)
#### [ Save more than money by automating your media ... Posted Dec 19, 2019](https://web3growthassociation.com/videos/save-more-than-money-by-automating-your-media-portfolio)
#### [ How marketers can use keyboard apps to power ... Posted Apr 26, 2019](https://web3growthassociation.com/videos/2019/04/26/how-marketers-can-use-keyboard-apps-to-power-effective-ua-and-build-brand)
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