--- title: An Expert Discussion on Improving LTV description: Learn how to improve LTV with expert advice on the difficulties of tracking LTV, lenses used to measure LTV, predictive modeling of A/B-testing, and more. image: https://web3growthassociation.com/hubfs/Screen%20Shot%202020-11-16%20at%209.33.14%20AM.png --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  What Digital Transformation Really Means for Fintech](https://web3growthassociation.com/blog/digitaltransformation) [Rise of RoboAdvisors: Building a Personal Financial Advisor App  ](https://web3growthassociation.com/blog/rise-of-roboadvisors-building-a-personal-financial-advisor-app) # An Expert Discussion on Improving LTV ![](https://web3growthassociation.com/hubfs/Screen%20Shot%202020-11-16%20at%209.33.14%20AM.png) [Rebecca Castellani](https://web3growthassociation.com/blog/author/rebecca-castellani) Posted Nov 26, 2020 [mailto:?subject=Check%20out%20An%20Expert%20Discussion%20on%20Improving%20LTV%20&body=Check%20out%20https://web3growthassociation.com/blog/an-expert-discussion-on-improving-ltv&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20An%20Expert%20Discussion%20on%20Improving%20LTV%20&body=Check%20out%20https://web3growthassociation.com/blog/an-expert-discussion-on-improving-ltv&utm_medium=social&utm_source=email) [Mobile Gaming](https://web3growthassociation.com/blog/tag/mobile-gaming) [LTV](https://web3growthassociation.com/blog/tag/ltv) Eugene Joannides, COO & Co-Founder of Mistplay, moderates this MGS Deep Dives LTV session on improving lifetime value (LTV). Featuring panelists Josh Chandley, COO of WildCard Games, and Sasha Mackinnon, CEO of Mino Games.  The expert discussion includes insight into: - The difficulties of tracking LTV - Lenses used to measure LTV - Predictive modeling of A/B-testing - Communication between UA and Product teams - Monetization strategies - Finding future insights in failed tests  - Examples of anti-testing - Leveraging user feedback to improve - Lessons from gaming live-ops  - Using novelty to build habit and loyalty (re-engagement strategy) For deeper insight into improving LTV, check out the full panel discussion. Like what you see? 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