--- title: AppTrackingTransparency Goes into Effect on April 26 description: After months of delays, IDFA is finally going away, AppTrackingTransparency is upon us, and app marketers will have to sink or swim in the new iOS reality. image: https://web3growthassociation.com/hubfs/ios-1091302_640.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  The IDFApocalypse is Finally Here — This is How to Thrive in this New Landscape](https://web3growthassociation.com/blog/the-idfapocalypse-is-finally-here-this-is-how-to-thrive-in-this-new-landscape) [Talent Acquisition on a Budget  ](https://web3growthassociation.com/blog/talent-acquisition-on-a-budget) # AppTrackingTransparency Goes into Effect on April 26 ![](https://web3growthassociation.com/hubfs/ios-1091302_640.jpg) [Staff Writer](https://web3growthassociation.com/blog/author/staff-writer) Posted Apr 23, 2021 [mailto:?subject=Check%20out%20AppTrackingTransparency%20Goes%20into%20Effect%20on%20April%2026%20&body=Check%20out%20https://web3growthassociation.com/blog/apptrackingtransparence-goes-into-effect-on-april-26&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20AppTrackingTransparency%20Goes%20into%20Effect%20on%20April%2026%20&body=Check%20out%20https://web3growthassociation.com/blog/apptrackingtransparence-goes-into-effect-on-april-26&utm_medium=social&utm_source=email) [User Acquisition](https://web3growthassociation.com/blog/tag/user-acquisition) After months and months of talking and speculation, IDFA is finally going away, [AppTrackingTransparency](https://www.mobilegrowthassociation.com/blog/app-tracking-transparency-att-explained-an-update) is nearly upon us, and app marketers will have to sink or swim in the new iOS reality. As of April 26, all apps in the App Store are required to start using the AppTrackingTransparency (ATT) framework.  Here are a few things you needs to know as ATT goes into effect:  - This also means iOS apps will be required to be built on Xcode 12 and iOS 14 SDK or later.  - IDFA will be replaced with SKAdNetwork, Apple’s privacy-friendly way to track clicks and impressions. (Learn more [here](https://developer.apple.com/documentation/storekit/skadnetwork).) - Users will start being asked to approve tracking requests at various points while using apps. Essentially users will be asked whether the app can “track your activity across other companies’ apps and websites” — but developers will have a chance to customize a follow-up message. - Having a strong opt-in strategy in place is going to be essential. Get a few tips [here](https://www.mobilegrowthassociation.com/blog/how-app-developers-are-boosting-the-odds-for-app-opt-ins). App marketers are going to have a big learning curve ahead of them, but they are not new to trial and error andwill surely adapt as the details unfold.  #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... 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