---
title: Mobile Growth Summit Blog | Rebecca Castellani
description: Rebecca Castellani is a freelance writer and marketer who cut her teeth in the music business. She has also consulted on creating safe, socially distant events.
---
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# Blog
#### [Can Taxes Really Be Stress-free for Freelancers? New Fintech Says Yes!](https://web3growthassociation.com/blog/can-taxes-really-be-stress-free-for-freelancers-new-fintech-says-yes)
#### [Accelerating Financial Services with NVIDIA AI](https://web3growthassociation.com/blog/accelerating-financial-services-with-nvidia-ai)
#### [How To Get Your Fintech Strategy Right, Learnings from Google](https://web3growthassociation.com/blog/how-to-get-your-fintech-strategy-right-learnings-from-google)
#### [Account to Account Money Movement is the Future of Payments](https://web3growthassociation.com/blog/account-to-account-money-movement-is-the-future-of-payments)
#### [ Three Cool AR Campaigns You Might Have Missed When it comes to creative applications of AR, the sky is the limit — and savvy mobile marketers are wise to take ... Posted Jun 15, 2021](https://web3growthassociation.com/blog/three-cool-ar-campaigns-you-might-have-missed)
#### [ The Top 5 Trends for Mobile Commerce in 2021 If you haven’t already adjusted to the “new normal” of mobile commerce, here are the top five trends app marketers ... Posted May 6, 2021](https://web3growthassociation.com/blog/the-top-5-trends-for-mobile-commerce-in-2021)
#### [ Talent Acquisition on a Budget In this panel discussion, hear from experts on how to acquire and retain talent, even if you don't have a big ... User Acquisition Posted Apr 22, 2021](https://web3growthassociation.com/blog/talent-acquisition-on-a-budget)
#### [.jpg?width=600&name=neonbrand-nZJBt4gQlKI-unsplash%20(1).jpg) Three Quick Tips for Marketing Your App on Instagram Even the most seasoned app marketer can struggle with an effective Instagram presence. Keep these tips in mind, to ... User Acquisition Posted Apr 20, 2021](https://web3growthassociation.com/blog/three-quick-tips-for-marketing-your-app-on-instagram)
#### [ Remote Working: Best Practices Discover how to maximize the opportunities offered by remote working, while minimizing challenges. Learn best ... Posted Apr 15, 2021](https://web3growthassociation.com/blog/remote-working-best-practices)
#### [ Web-to-App Strategy: Maximize Market Share, Save Money & Improve ... Explore web-to-app strategy, including how to maximize market share, save money and improve tracking; combining ... User Acquisition Posted Apr 8, 2021](https://web3growthassociation.com/blog/web-to-app-strategy-maximize-market-share-save-money-improve-tracking)
#### [ How Can App Branding Evolve? Elizabeth Giorgi, Co-Founder and CEO of soona, dives into how branding can improve and evolve to be more ... User Acquisition Posted Mar 25, 2021](https://web3growthassociation.com/blog/how-can-app-branding-evolve)
#### [ Millennials vs. Gen Z: Loyalty in Brands Explore the different perceptions Millennials and Gen Z have when it comes to brands, and how to cultivate brand ... Retention and Engagement Posted Mar 18, 2021](https://web3growthassociation.com/blog/millennials-vs.-gen-z-loyalty-in-brands)
#### [ The Benefits of Knowing Your Brand and User Tune in as Catherine Connelly, Co-Founder and SVP of Marketing at The Meet Group delivers this session on knowing ... Retention and Engagement Posted Mar 11, 2021](https://web3growthassociation.com/blog/the-benefits-of-knowing-your-brand-and-user)
#### [ The Evolution of Sports on Mobile Join Farhad Divecha, Director at AccuraCast as he shares how sports brands are evolving to engage mobile audiences ... Retention and Engagement Posted Mar 4, 2021](https://web3growthassociation.com/blog/the-evolution-of-sports-on-mobile)
#### [ The Do’s and Don’ts of Retargeting Apps Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with ... User Acquisition Posted Feb 18, 2021](https://web3growthassociation.com/blog/the-dos-and-donts-of-retargeting-apps)
#### [ How to Use Rewarded Advertising to Improve User Engagement Learn how rewarded advertising is changing the way mobile games think about monetization and user retention in ... Mobile Gaming Posted Feb 11, 2021](https://web3growthassociation.com/blog/how-to-use-rewarded-advertising-to-improve-user-engagement)
#### [ Using Incrementality and Aligned Incentives to Improve ROI Be confident the time and money you're spending on growing your business make a difference. Explore ways to ... User Acquisition Posted Feb 4, 2021](https://web3growthassociation.com/blog/using-incrementality-and-aligned-incentives-to-improve-roi)
#### [ Move Over, Bitcoin — Non-Fungible Tokens Are Here Get the low-down on non-fungible tokens, which is changing the way gaming apps think about monetization by ... Mobile Gaming Posted Jan 28, 2021](https://web3growthassociation.com/blog/move-over-bitcoin-non-fungible-tokens-are-here)
#### [ The Personal (AI-Powered) Approach to Increasing Engagement and ... Tune in as Charles Ng, the VP of Enterprise AI at Appier shares his insights on increasing engagement and ... Artificial Intelligence Posted Jan 21, 2021](https://web3growthassociation.com/blog/the-personal-ai-powered-approach-to-increasing-engagement-and-conversions)
#### [ Understanding the Fintech Market in LATAM Tune in as Patrick Amori, Founder & Head of Growth and Retention at MOBE Agency, hosts this MGS GVC 1.0 panel ... Posted Jan 14, 2021](https://web3growthassociation.com/blog/understanding-the-fintech-market-in-latam)
#### [ How Blockchain Technology Makes Mobile Games More Memorable Check out this video of Robby Yung, CEO of Animoca Brands to learn how blockchain technology allows developers to ... Mobile Gaming Posted Jan 7, 2021](https://web3growthassociation.com/blog/how-blockchain-technology-makes-mobile-games-more-memorable)
#### [ 5 App Marketing Trends to Watch in 2021 The app industry changed a lot in 2020. Now it's time to synthesize what we learned into app marketing tips for ... User Acquisition Posted Jan 5, 2021](https://web3growthassociation.com/blog/5-app-marketing-trends-to-watch-in-2021)
#### [ An Employer’s Guide to Work Life in the Time of Corona Learn about the practicalities and legalities of creating a remote work environment, the difficulties of ... Posted Dec 10, 2020](https://web3growthassociation.com/blog/an-employers-guide-to-work-life-in-the-time-of-corona)
#### [ Get Your IDFA Questions Answered in this AMA If you missed your chance to ask our panel of experts your questions about IDFA, here is your chance to relive it ... User Acquisition Posted Dec 3, 2020](https://web3growthassociation.com/blog/get-your-idfa-questions-answered-in-this-ama)
#### [ An Expert Discussion on Improving LTV Learn how to improve LTV with expert advice on the difficulties of tracking LTV, lenses used to measure LTV, ... Mobile Gaming Posted Nov 26, 2020](https://web3growthassociation.com/blog/an-expert-discussion-on-improving-ltv)
#### [ Understanding Ad-Fraud Post-iOS 14 Delivered by Vlad Drobotun, Director of Customer Success at Scalarr, this session investigates the risks of ... User Acquisition Posted Nov 19, 2020](https://web3growthassociation.com/blog/understanding-ad-fraud-post-ios-14)
#### [ Planning for Life After IDFA Learn more about the concrete actions mobile advertisers should take to prepare for the post-IDFA ecosystem. User Acquisition Posted Nov 12, 2020](https://web3growthassociation.com/blog/planning-for-life-after-idfa)
#### [ How Apple is Disrupting Mobile with Opt-in IDFAs Join Shamanth Rao, Founder & CEO of RocketShip HQ, and John Koetsier, Journalist, Analyst, and Futurist at Forbes, ... User Acquisition Posted Nov 5, 2020](https://web3growthassociation.com/blog/how-apple-is-disrupting-mobile-with-opt-in-idfas)
#### [ How to Target Niche App Audiences Gabriel Sampaio, Acquisition and Performance Supervisor of the International Division of Rede Globo, navigates the ... User Acquisition Posted Oct 22, 2020](https://web3growthassociation.com/blog/how-to-target-niche-app-audiences)
#### [ How Post-COVID Tribes Influence Mobile Marketing “COVID-19 has changed consumer behavior on mobile forever,” says Peggy Anne Salz. Learn about the emerging ... User Acquisition Posted Oct 13, 2020](https://web3growthassociation.com/blog/how-post-covid-tribes-influence-mobile-marketing)
#### [ Boost Conversions with In-App Messaging Tessa Miskell and Alice Muir from Phiture, deliver this MGS GVC 1.0 session on improving user experience with ... Retention and Engagement Posted Oct 1, 2020](https://web3growthassociation.com/blog/unlocking-your-in-app-message-potential)
#### [ Successful User Acquisition in 2020 and Beyond Omri Argaman, CMO of Zoomd, unpacks the changes in user acquisition (UA) during 2020 and explores new strategies ... User Acquisition Posted Sep 24, 2020](https://web3growthassociation.com/blog/successful-user-acquisition-in-2020-and-beyond)
#### [ Fighting Fraud with Trustworthy Techniques At MGS GVC 1.0, tVivek Girotra, Sr. Director of Growth Marketing at Elevate Labs, detailed the best ways to ... Posted Sep 10, 2020](https://web3growthassociation.com/blog/fighting-fraud-with-trustworthy-techniques)
#### [ How to Beat Facebook's A/B Testing Algorithms Consumer Acquisition shares critical discoveries regarding creative testing on Facebook that helped it improve its ... User Acquisition Posted Sep 2, 2020](https://web3growthassociation.com/blog/how-to-beat-facebooks-a/b-testing-algorithms)
#### [ The Importance of Impactful Investments in LATAM Harlyn Pacheco, COO of Picap, delivers this MGS GVC 1.0 session on connecting international investors with the ... User Acquisition Posted Aug 28, 2020](https://web3growthassociation.com/blog/the-importance-of-impactful-investments-in-latam)
#### [ Using Connection and Conscience to Build a Better Business At MGS GVC 1.0, Jennie Sager, Head of Nextdoor Australia, shares best practices for operating a successful ... Retention and Engagement Posted Aug 21, 2020](https://web3growthassociation.com/blog/using-connection-and-conscience-to-build-a-better-business)
#### [.jpg?width=600&name=mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg) Five Tips: Developing Apps for Foldable Displays A bit more advanced than your old flip-phone, foldable phone displays are here and app developers need to keep a ... Posted Apr 6, 2021](https://web3growthassociation.com/blog/five-tips-developing-apps-for-foldable-displays)
#### [ Keeping Up with ASO Updates Impacting App Store Optimization in ... Every year app marketing professionals eagerly await major iOS and Android operating system updates with nervous ... Mobile Gaming Posted Jul 3, 2019](https://web3growthassociation.com/blog/2019/07/03/keeping-up-with-aso-updates-impacting-app-store-optimization-in-2019)
#### [ How to Build an Audience of Engaged Users While Growing Your ... The key to growth isn't always new users. Learn how Full HP finds engaged users from the start to retain them for ... Mobile Gaming Posted May 6, 2020](https://web3growthassociation.com/blog/how-to-build-an-audience-of-engaged-users-while-growing-your-gaming-app)
#### [ Do Contact Tracing Apps Put Privacy At Risk? COVID-19 has seen the rise of contact tracing apps but the proliferation of these apps has led to a trust problem. ... Posted Jul 8, 2020](https://web3growthassociation.com/blog/do-contact-tracing-apps-put-privacy-at-risk)
#### [ The Ultimate Ad Formats For Mobile Gaming Apps Many casual gaming apps are dependent on ads for revenue, but all ads are not equal. Find out which ad formats ... Mobile Gaming Posted Apr 15, 2020](https://web3growthassociation.com/blog/the-ultimate-ad-formats-for-mobile-gaming-apps)
#### [ Account to Account Money Movement is the Future of Payments Dave Glaser, President and COO of Dwolla, pointed out that moving money from account to account is becoming a key ... Posted Nov 2, 2021](https://web3growthassociation.com/blog/account-to-account-money-movement-is-the-future-of-payments)
#### [ 4 Social Features that Help Mobile Gaming Apps Attract and ... Learn how these four social features can help gaming companies retain users for longer and engage them more ... Mobile Gaming Posted Nov 10, 2020](https://web3growthassociation.com/blog/4-social-features-that-help-mobile-gaming-apps-attract-and-retain-users)
#### [ New Roles for MGA Founders Signal Growth and Mission-Driven ... New roles for MGA founders, Dave Westin and Jen Laloup, signal dynamic growth and a mission-driven approach. Learn ... Mobile Gaming Posted Jun 30, 2021](https://web3growthassociation.com/blog/new-roles-for-mga-founders-signal-growth-and-mission-driven-approach)
#### [ 7 Tips to Increase App User Retention with Effective Onboarding Retention is integral to sustainable growth. Learn how a great onboarding process can help improve retention rates ... Retention and Engagement Posted Jul 20, 2020](https://web3growthassociation.com/blog/7-steps-to-increase-app-user-retention-with-effective-onboarding)
#### [ The Do’s and Don’ts of Retargeting Apps Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with ... User Acquisition Posted Feb 18, 2021](https://web3growthassociation.com/blog/the-dos-and-donts-of-retargeting-apps)
#### [ Push Notifications and In-App Messages for E-Commerce Retention ... Go beyond push notifications and learn how to implement an inbox to help boost retention and engagement. Retention and Engagement Posted Mar 9, 2021](https://web3growthassociation.com/blog/push-notifications-and-in-app-messages-for-e-commerce-retention-and-engagement)
#### [ Using “Love Languages” to Unlock Innovative Solutions Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s love languages”can be ... User Acquisition Posted May 15, 2020](https://web3growthassociation.com/blog/using-love-languages-to-unlock-innovative-solutions)
#### [ Top UX/UI Trends in LATAM: Everything You Need to Know Learn about the UI/UX trends that lead to success with mobile app users in Latin America. And get a peek at three ... User Acquisition Posted Oct 12, 2021](https://web3growthassociation.com/blog/top-ux/ui-trends-in-latam-everything-you-need-to-know)
#### [ How WhatsApp Took Over Latin America WhatsApp has become a ubiquitous tool across LatAm. So, what is it that’s powered this messaging app to such ... Retention and Engagement Posted Jul 15, 2021](https://web3growthassociation.com/blog/how-whatsapp-took-over-latin-america)
#### [ 4 social media channels, 4 different marketing strategies: How ... Creating digital products for diverse audiences can be challenging. Communicating effectively with every segment ... Posted Jul 18, 2019](https://web3growthassociation.com/blog/4-social-media-channels-4-different-marketing-strategies-how-to-tailor-communication-to-maximize-organic-app-downloads)
#### [ Putting LATAM on the Map Uncertain times mean its time for bold actions. Picap's Harlyn Pacheco explains why now is the right time to ... Posted Apr 30, 2020](https://web3growthassociation.com/blog/putting-latam-on-the-map)
#### [ Leverage the Power of Shared Audiences with App Collaborations Check out these examples of brands coming together to introduce apps that leverage the power of their mutual ... User Acquisition Posted Feb 9, 2021](https://web3growthassociation.com/blog/leverage-the-power-of-shared-audiences-with-app-collaborations)
#### [ Web-to-App Strategy: Maximize Market Share, Save Money & Improve ... Explore web-to-app strategy, including how to maximize market share, save money and improve tracking; combining ... User Acquisition Posted Apr 8, 2021](https://web3growthassociation.com/blog/web-to-app-strategy-maximize-market-share-save-money-improve-tracking)
#### [---1080x1920.jpg?width=600&name=MGS-GAMES-(SF)---1080x1920.jpg) Our Commitment to You and Our COVID-19 Response We're excited about our first-ever hybrid event, MGS GAMES. Learn all about the MGA Standard which we will apply ... Mobile Gaming Posted Aug 12, 2021](https://web3growthassociation.com/blog/heres-how-we-will-keep-you-safe-at-mgs-games)
#### [ The Changing Landscape of Mobile Gaming Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ... Mobile Gaming Posted Feb 8, 2022](https://web3growthassociation.com/blog/the-changing-landscape-of-mobile-gaming)
#### [ Apple App Store Vs. Google Play Store: What App Publishers Need ... Take these factors into consideration when you're deciding whether to focus your energy on the Apple App Store or ... User Acquisition Posted Jul 1, 2020](https://web3growthassociation.com/blog/apple-app-store-vs.-google-play-store-what-app-publishers-need-to-know)
#### [ An Employer’s Guide to Work Life in the Time of Corona Learn about the practicalities and legalities of creating a remote work environment, the difficulties of ... Posted Dec 10, 2020](https://web3growthassociation.com/blog/an-employers-guide-to-work-life-in-the-time-of-corona)
#### [ How to Target Niche App Audiences Gabriel Sampaio, Acquisition and Performance Supervisor of the International Division of Rede Globo, navigates the ... User Acquisition Posted Oct 22, 2020](https://web3growthassociation.com/blog/how-to-target-niche-app-audiences)
#### [ Three Reasons LATAM is Ripe For Mobile Gaming Growth LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ... Mobile Gaming Posted Aug 31, 2021](https://web3growthassociation.com/blog/three-reasons-latam-is-ripe-for-mobile-gaming-growth)
#### [ Paid User Acquisition is on the Rise New research from Adjust suggests paid UA activities are on the rise and will be an important part of growth ... User Acquisition Posted Jun 17, 2020](https://web3growthassociation.com/blog/paid-user-acquisition-is-on-the-rise)
#### [ How Fintech Can Bridge the Wealth Gap Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Feb 2, 2021](https://web3growthassociation.com/blog/wealthgap)
#### [ Is Malaysia the Next Innovation Hotbed for Fintech? Get inside insight into what investors are looking for in fintech products from Uri Pomerantz, a venture partner ... Posted Oct 5, 2021](https://web3growthassociation.com/blog/is-malaysia-is-the-next-innovation-hotbed-for-fintech)
#### [ Location Based Marketing in the Privacy Era Will location-based marketing be a casualty of ATT and the privacy era? Not likely. User Acquisition Posted Oct 19, 2021](https://web3growthassociation.com/blog/location-based-marketing-in-the-privacy-era)
#### [ The Customer Is Always Right: Leveraging Negative Feedback to ... Sarah Main, Director of Product at WeatherBug, delivers this MGS20 session on converting dissatisfied customers ... Retention and Engagement Posted Jul 17, 2020](https://web3growthassociation.com/blog/the-customer-is-always-right-leveraging-negative-feedback-to-improve-product)
#### [ The Power of Promo Codes for User Acquisition in 2022 Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ... User Acquisition Posted Feb 22, 2022](https://web3growthassociation.com/blog/the-power-of-promo-codes-for-user-acquisition-in-2022)
#### [.jpg?width=600&name=kevin-butz-6hsfmat-t7k-unsplash%20(1).jpg) Using Mobile Technology to Share Gratitude As people across the U.S. prepare for Thanksgiving, we think it's a good time to feature apps that help you share ... Posted Nov 23, 2021](https://web3growthassociation.com/blog/using-mobile-technology-to-share-gratitude)
#### [ How to outperform your competitors by tracking LTV throughout ... While paid user acquisition is crucial for games of all genres (read more about its effect on hyper-casual games ... Posted Jun 7, 2019](https://web3growthassociation.com/blog/2019/06/07/how-to-outperform-your-competitors-by-tracking-ltv-throughout-cross-promoted-gaming-portfolios)
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## Introducing MGS GVC
### Recommended Articles
#### [ Where the action and the money \*really\* is in ... Posted Sep 28, 2018](https://web3growthassociation.com/podcasts/2018/09/28/where-the-action-and-the-money-really-is-in-mobile-gaming-apps)
#### [ How Homesnap attracted 1 million real estate ... Posted Nov 2, 2018](https://web3growthassociation.com/podcasts/2018/11/02/how-homesnap-attracted-1-million-real-estate-agents-and-keeps-them-coming-back)
#### [.jpg?width=300&name=mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg) Five Tips: Developing Apps for Foldable Displays Posted Apr 6, 2021](https://web3growthassociation.com/blog/five-tips-developing-apps-for-foldable-displays)
#### [ Keeping Up with ASO Updates Impacting App Store ... Mobile Gaming Posted Jul 3, 2019](https://web3growthassociation.com/blog/2019/07/03/keeping-up-with-aso-updates-impacting-app-store-optimization-in-2019)
#### [ Save more than money by automating your media ... Posted Dec 19, 2019](https://web3growthassociation.com/videos/save-more-than-money-by-automating-your-media-portfolio)
#### [ How marketers can use keyboard apps to power ... Posted Apr 26, 2019](https://web3growthassociation.com/videos/2019/04/26/how-marketers-can-use-keyboard-apps-to-power-effective-ua-and-build-brand)
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