---
title: Mobile Growth Summit Blog | Zora Williams, Strategic Account Manager at Google
---

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# Blog

#### [Can Taxes Really Be Stress-free for Freelancers? New Fintech Says Yes!](https://web3growthassociation.com/blog/can-taxes-really-be-stress-free-for-freelancers-new-fintech-says-yes)

#### [Accelerating Financial Services with NVIDIA AI](https://web3growthassociation.com/blog/accelerating-financial-services-with-nvidia-ai)

#### [How To Get Your Fintech Strategy Right, Learnings from Google](https://web3growthassociation.com/blog/how-to-get-your-fintech-strategy-right-learnings-from-google)

#### [Account to Account Money Movement is the Future of Payments](https://web3growthassociation.com/blog/account-to-account-money-movement-is-the-future-of-payments)

#### [![How Strong UA, UX and Monetization Strategies Can Help You Scale Your App](https://web3growthassociation.com/hs-fs/hubfs/rob-hampson-cqFKhqv6Ong-unsplash.jpg?width=600&name=rob-hampson-cqFKhqv6Ong-unsplash.jpg) How Strong UA, UX and Monetization Strategies Can Help You Scale ... Learn how mobile apps can scale successfully by implementing effective UA, UX, and monetization strategies. User Acquisition Posted Nov 2, 2021](https://web3growthassociation.com/blog/how-strong-ua-ux-and-monetization-strategies-can-help-you-scale-your-app)

#### [![Five Tips: Developing Apps for Foldable Displays](https://web3growthassociation.com/hs-fs/hubfs/mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg?width=600&name=mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg) Five Tips: Developing Apps for Foldable Displays A bit more advanced than your old flip-phone, foldable phone displays are here and app developers need to keep a ... Posted Apr 6, 2021](https://web3growthassociation.com/blog/five-tips-developing-apps-for-foldable-displays)

#### [![Keeping Up with ASO Updates Impacting App Store Optimization in 2019](https://web3growthassociation.com/hs-fs/hubfs/Linda_Harnisch-01-1.png?width=600&name=Linda_Harnisch-01-1.png) Keeping Up with ASO Updates Impacting App Store Optimization in ... Every year app marketing professionals eagerly await major iOS and Android operating system updates with nervous ... Mobile Gaming Posted Jul 3, 2019](https://web3growthassociation.com/blog/2019/07/03/keeping-up-with-aso-updates-impacting-app-store-optimization-in-2019)

#### [![How to Build an Audience of Engaged Users While Growing Your Gaming App](https://web3growthassociation.com/hs-fs/hubfs/mobile-842814_1920.jpg?width=600&name=mobile-842814_1920.jpg) How to Build an Audience of Engaged Users While Growing Your ... The key to growth isn't always new users. Learn how Full HP finds engaged users from the start to retain them for ... Mobile Gaming Posted May 6, 2020](https://web3growthassociation.com/blog/how-to-build-an-audience-of-engaged-users-while-growing-your-gaming-app)

#### [![Do Contact Tracing Apps Put Privacy At Risk?](https://web3growthassociation.com/hs-fs/hubfs/corona-5243202_1920.jpg?width=600&name=corona-5243202_1920.jpg) Do Contact Tracing Apps Put Privacy At Risk? COVID-19 has seen the rise of contact tracing apps but the proliferation of these apps has led to a trust problem. ... Posted Jul 8, 2020](https://web3growthassociation.com/blog/do-contact-tracing-apps-put-privacy-at-risk)

#### [![The Ultimate Ad Formats For Mobile Gaming Apps](https://web3growthassociation.com/hs-fs/hubfs/candy-crush-1869655_1920.jpg?width=600&name=candy-crush-1869655_1920.jpg) The Ultimate Ad Formats For Mobile Gaming Apps Many casual gaming apps are dependent on ads for revenue, but all ads are not equal. Find out which ad formats ... Mobile Gaming Posted Apr 15, 2020](https://web3growthassociation.com/blog/the-ultimate-ad-formats-for-mobile-gaming-apps)

#### [![Account to Account Money Movement is the Future of Payments](https://web3growthassociation.com/hs-fs/hubfs/austin-distel-744oGeqpxPQ-unsplash.jpg?width=600&name=austin-distel-744oGeqpxPQ-unsplash.jpg) Account to Account Money Movement is the Future of Payments Dave Glaser, President and COO of Dwolla, pointed out that moving money from account to account is becoming a key ... Posted Nov 2, 2021](https://web3growthassociation.com/blog/account-to-account-money-movement-is-the-future-of-payments)

#### [![4 Social Features that Help Mobile Gaming Apps Attract and Retain Users](https://web3growthassociation.com/hs-fs/hubfs/game-play-4740277_1280.jpg?width=600&name=game-play-4740277_1280.jpg) 4 Social Features that Help Mobile Gaming Apps Attract and ... Learn how these four social features can help gaming companies retain users for longer and engage them more ... Mobile Gaming Posted Nov 10, 2020](https://web3growthassociation.com/blog/4-social-features-that-help-mobile-gaming-apps-attract-and-retain-users)

#### [![New Roles for MGA Founders Signal Growth and Mission-Driven Approach](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo%20-%20Stacked%20-%20Color.png?width=600&name=MGA%20Logo%20-%20Stacked%20-%20Color.png) New Roles for MGA Founders Signal Growth and Mission-Driven ... New roles for MGA founders, Dave Westin and Jen Laloup, signal dynamic growth and a mission-driven approach. Learn ... Mobile Gaming Posted Jun 30, 2021](https://web3growthassociation.com/blog/new-roles-for-mga-founders-signal-growth-and-mission-driven-approach)

#### [![7 Tips to Increase App User Retention with Effective Onboarding](https://web3growthassociation.com/hs-fs/hubfs/number-1982277_1920.jpg?width=600&name=number-1982277_1920.jpg) 7 Tips to Increase App User Retention with Effective Onboarding Retention is integral to sustainable growth. Learn how a great onboarding process can help improve retention rates ... Retention and Engagement Posted Jul 20, 2020](https://web3growthassociation.com/blog/7-steps-to-increase-app-user-retention-with-effective-onboarding)

#### [![The Do’s and Don’ts of Retargeting Apps](https://web3growthassociation.com/hs-fs/hubfs/Screen%20Shot%202021-01-25%20at%204.24.12%20PM.png?width=600&name=Screen%20Shot%202021-01-25%20at%204.24.12%20PM.png) The Do’s and Don’ts of Retargeting Apps Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with ... User Acquisition Posted Feb 18, 2021](https://web3growthassociation.com/blog/the-dos-and-donts-of-retargeting-apps)

#### [![Push Notifications and In-App Messages for E-Commerce Retention and Engagement](https://web3growthassociation.com/hs-fs/hubfs/iphone-5537230_1920.jpg?width=600&name=iphone-5537230_1920.jpg) Push Notifications and In-App Messages for E-Commerce Retention ... Go beyond push notifications and learn how to implement an inbox to help boost retention and engagement. Retention and Engagement Posted Mar 9, 2021](https://web3growthassociation.com/blog/push-notifications-and-in-app-messages-for-e-commerce-retention-and-engagement)

#### [![Using “Love Languages” to Unlock Innovative Solutions](https://web3growthassociation.com/hs-fs/hubfs/Screen%20Shot%202020-04-15%20at%209.03.42%20AM.png?width=600&name=Screen%20Shot%202020-04-15%20at%209.03.42%20AM.png) Using “Love Languages” to Unlock Innovative Solutions Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s love languages”can be ... User Acquisition Posted May 15, 2020](https://web3growthassociation.com/blog/using-love-languages-to-unlock-innovative-solutions)

#### [![Top UX/UI Trends in LATAM: Everything You Need to Know](https://web3growthassociation.com/hs-fs/hubfs/cellular-4599956_640.jpg?width=600&name=cellular-4599956_640.jpg) Top UX/UI Trends in LATAM: Everything You Need to Know Learn about the UI/UX trends that lead to success with mobile app users in Latin America. And get a peek at three ... User Acquisition Posted Oct 12, 2021](https://web3growthassociation.com/blog/top-ux/ui-trends-in-latam-everything-you-need-to-know)

#### [![How WhatsApp Took Over Latin America](https://web3growthassociation.com/hs-fs/hubfs/whatsapp%20logo.png?width=600&name=whatsapp%20logo.png) How WhatsApp Took Over Latin America WhatsApp has become a ubiquitous tool across LatAm. So, what is it that’s powered this messaging app to such ... Retention and Engagement Posted Jul 15, 2021](https://web3growthassociation.com/blog/how-whatsapp-took-over-latin-america)

#### [![4 social media channels, 4 different marketing strategies: How to tailor communication to maximize organic app downloads](https://web3growthassociation.com/hs-fs/hubfs/MGS19-22---Victoria-Repa-Banner-1.jpg?width=600&name=MGS19-22---Victoria-Repa-Banner-1.jpg) 4 social media channels, 4 different marketing strategies: How ... Creating digital products for diverse audiences can be challenging. Communicating effectively with every segment ... Posted Jul 18, 2019](https://web3growthassociation.com/blog/4-social-media-channels-4-different-marketing-strategies-how-to-tailor-communication-to-maximize-organic-app-downloads)

#### [![Putting LATAM on the Map](https://web3growthassociation.com/hs-fs/hubfs/colorful-1974699_1920.png?width=600&name=colorful-1974699_1920.png) Putting LATAM on the Map Uncertain times mean its time for bold actions. Picap's Harlyn Pacheco explains why now is the right time to ... Posted Apr 30, 2020](https://web3growthassociation.com/blog/putting-latam-on-the-map)

#### [![Leverage the Power of Shared Audiences with App Collaborations](https://web3growthassociation.com/hs-fs/hubfs/unit-5559160_1280.jpg?width=600&name=unit-5559160_1280.jpg) Leverage the Power of Shared Audiences with App Collaborations Check out these examples of brands coming together to introduce apps that leverage the power of their mutual ... User Acquisition Posted Feb 9, 2021](https://web3growthassociation.com/blog/leverage-the-power-of-shared-audiences-with-app-collaborations)

#### [![Web-to-App Strategy: Maximize Market Share, Save Money & Improve Tracking](https://web3growthassociation.com/hs-fs/hubfs/alexander-shatov-niUkImZcSP8-unsplash.jpg?width=600&name=alexander-shatov-niUkImZcSP8-unsplash.jpg) Web-to-App Strategy: Maximize Market Share, Save Money & Improve ... Explore web-to-app strategy, including how to maximize market share, save money and improve tracking; combining ... User Acquisition Posted Apr 8, 2021](https://web3growthassociation.com/blog/web-to-app-strategy-maximize-market-share-save-money-improve-tracking)

#### [![Our Commitment to You and Our COVID-19 Response](https://web3growthassociation.com/hs-fs/hubfs/MGS-GAMES-(SF)---1080x1920.jpg?width=600&name=MGS-GAMES-(SF)---1080x1920.jpg) Our Commitment to You and Our COVID-19 Response We're excited about our first-ever hybrid event, MGS GAMES. Learn all about the MGA Standard which we will apply ... Mobile Gaming Posted Aug 12, 2021](https://web3growthassociation.com/blog/heres-how-we-will-keep-you-safe-at-mgs-games)

#### [![The Changing Landscape of Mobile Gaming](https://web3growthassociation.com/hs-fs/hubfs/onur-binay-cQ90QkreiPQ-unsplash.jpg?width=600&name=onur-binay-cQ90QkreiPQ-unsplash.jpg) The Changing Landscape of Mobile Gaming Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ... Mobile Gaming Posted Feb 8, 2022](https://web3growthassociation.com/blog/the-changing-landscape-of-mobile-gaming)

#### [![Apple App Store Vs. Google Play Store: What App Publishers Need to Know](https://web3growthassociation.com/hs-fs/hubfs/android-4912075_1920.png?width=600&name=android-4912075_1920.png) Apple App Store Vs. Google Play Store: What App Publishers Need ... Take these factors into consideration when you're deciding whether to focus your energy on the Apple App Store or ... User Acquisition Posted Jul 1, 2020](https://web3growthassociation.com/blog/apple-app-store-vs.-google-play-store-what-app-publishers-need-to-know)

#### [![An Employer’s Guide to Work Life in the Time of Corona](https://web3growthassociation.com/hs-fs/hubfs/TravisGemoetsV2.jpg?width=600&name=TravisGemoetsV2.jpg) An Employer’s Guide to Work Life in the Time of Corona Learn about the practicalities and legalities of creating a remote work environment, the difficulties of ... Posted Dec 10, 2020](https://web3growthassociation.com/blog/an-employers-guide-to-work-life-in-the-time-of-corona)

#### [![How to Target Niche App Audiences](https://web3growthassociation.com/hs-fs/hubfs/Screen%20Shot%202020-09-09%20at%203.09.51%20PM.png?width=600&name=Screen%20Shot%202020-09-09%20at%203.09.51%20PM.png) How to Target Niche App Audiences Gabriel Sampaio, Acquisition and Performance Supervisor of the International Division of Rede Globo, navigates the ... User Acquisition Posted Oct 22, 2020](https://web3growthassociation.com/blog/how-to-target-niche-app-audiences)

#### [![Three Reasons LATAM is Ripe For Mobile Gaming Growth](https://web3growthassociation.com/hs-fs/hubfs/daan-geurts-qWJ6zFUsX0A-unsplash.jpg?width=600&name=daan-geurts-qWJ6zFUsX0A-unsplash.jpg) Three Reasons LATAM is Ripe For Mobile Gaming Growth LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ... Mobile Gaming Posted Aug 31, 2021](https://web3growthassociation.com/blog/three-reasons-latam-is-ripe-for-mobile-gaming-growth)

#### [![Paid User Acquisition is on the Rise](https://web3growthassociation.com/hs-fs/hubfs/smartphone-5207836_1920.jpg?width=600&name=smartphone-5207836_1920.jpg) Paid User Acquisition is on the Rise New research from Adjust suggests paid UA activities are on the rise and will be an important part of growth ... User Acquisition Posted Jun 17, 2020](https://web3growthassociation.com/blog/paid-user-acquisition-is-on-the-rise)

#### [![How Fintech Can Bridge the Wealth Gap](https://web3growthassociation.com/hs-fs/hubfs/christina-wocintechchat-com-6U4n-I2_R2M-unsplash.jpg?width=600&name=christina-wocintechchat-com-6U4n-I2_R2M-unsplash.jpg) How Fintech Can Bridge the Wealth Gap Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ... Posted Feb 2, 2021](https://web3growthassociation.com/blog/wealthgap)

#### [![Is Malaysia the Next Innovation Hotbed for Fintech?](https://web3growthassociation.com/hs-fs/hubfs/image-option4.jpg?width=600&name=image-option4.jpg) Is Malaysia the Next Innovation Hotbed for Fintech? Get inside insight into what investors are looking for in fintech products from Uri Pomerantz, a venture partner ... Posted Oct 5, 2021](https://web3growthassociation.com/blog/is-malaysia-is-the-next-innovation-hotbed-for-fintech)

#### [![Location Based Marketing in the Privacy Era](https://web3growthassociation.com/hs-fs/hubfs/maxim-hopman--16na5rDDRk-unsplash.jpg?width=600&name=maxim-hopman--16na5rDDRk-unsplash.jpg) Location Based Marketing in the Privacy Era Will location-based marketing be a casualty of ATT and the privacy era? Not likely. User Acquisition Posted Oct 19, 2021](https://web3growthassociation.com/blog/location-based-marketing-in-the-privacy-era)

#### [![The Customer Is Always Right: Leveraging Negative Feedback to Improve Product](https://web3growthassociation.com/hs-fs/hubfs/Screen%20Shot%202020-07-02%20at%203.18.08%20PM.png?width=600&name=Screen%20Shot%202020-07-02%20at%203.18.08%20PM.png) The Customer Is Always Right: Leveraging Negative Feedback to ... Sarah Main, Director of Product at WeatherBug, delivers this MGS20 session on converting dissatisfied customers ... Retention and Engagement Posted Jul 17, 2020](https://web3growthassociation.com/blog/the-customer-is-always-right-leveraging-negative-feedback-to-improve-product)

#### [![The Power of Promo Codes for User Acquisition in 2022](https://web3growthassociation.com/hs-fs/hubfs/special-offer-g56be84d7c_640.png?width=600&name=special-offer-g56be84d7c_640.png) The Power of Promo Codes for User Acquisition in 2022 Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ... User Acquisition Posted Feb 22, 2022](https://web3growthassociation.com/blog/the-power-of-promo-codes-for-user-acquisition-in-2022)

#### [![Using Mobile Technology to Share Gratitude](https://web3growthassociation.com/hs-fs/hubfs/kevin-butz-6hsfmat-t7k-unsplash%20(1).jpg?width=600&name=kevin-butz-6hsfmat-t7k-unsplash%20(1).jpg) Using Mobile Technology to Share Gratitude As people across the U.S. prepare for Thanksgiving, we think it's a good time to feature apps that help you share ... Posted Nov 23, 2021](https://web3growthassociation.com/blog/using-mobile-technology-to-share-gratitude)

#### [![How to outperform your competitors by tracking LTV throughout Cross-Promoted Gaming Portfolios](https://web3growthassociation.com/hs-fs/hubfs/makoto.png?width=600&name=makoto.png) How to outperform your competitors by tracking LTV throughout ... While paid user acquisition is crucial for games of all genres (read more about its effect on hyper-casual games ... Posted Jun 7, 2019](https://web3growthassociation.com/blog/2019/06/07/how-to-outperform-your-competitors-by-tracking-ltv-throughout-cross-promoted-gaming-portfolios)

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#### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... Posted Sep 28, 2018](https://web3growthassociation.com/podcasts/2018/09/28/where-the-action-and-the-money-really-is-in-mobile-gaming-apps)

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#### [![Five Tips: Developing Apps for Foldable Displays](https://web3growthassociation.com/hs-fs/hubfs/mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg?width=300&name=mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg) Five Tips: Developing Apps for Foldable Displays Posted Apr 6, 2021](https://web3growthassociation.com/blog/five-tips-developing-apps-for-foldable-displays)

#### [![Keeping Up with ASO Updates Impacting App Store Optimization in 2019](https://web3growthassociation.com/hs-fs/hubfs/Linda_Harnisch-01-1.png?width=300&name=Linda_Harnisch-01-1.png) Keeping Up with ASO Updates Impacting App Store ... Mobile Gaming Posted Jul 3, 2019](https://web3growthassociation.com/blog/2019/07/03/keeping-up-with-aso-updates-impacting-app-store-optimization-in-2019)

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