--- title: Best Practices for IP and Mobile Game Development description: Want to develop a winning game, but unsure how to navigate intellectual property (IP)? Tune in to this conversation on mobile game development and IP. image: https://web3growthassociation.com/hubfs/Screen%20Shot%202020-04-15%20at%208.35.43%20AM.png --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  Why Incrementality Is Key to Understanding Your Marketing](https://web3growthassociation.com/blog/why-incrementality-is-key-to-understanding-your-marketing) [Putting LATAM on the Map  ](https://web3growthassociation.com/blog/putting-latam-on-the-map) # Best Practices for IP and Mobile Game Development ![](https://web3growthassociation.com/hubfs/Screen%20Shot%202020-04-15%20at%208.35.43%20AM.png) [Theresa Cramer](https://web3growthassociation.com/blog/author/theresa-cramer) Posted May 1, 2020 [mailto:?subject=Check%20out%20Best%20Practices%20for%20IP%20and%20Mobile%20Game%20Development%20&body=Check%20out%20https://web3growthassociation.com/blog/best-practices-for-ip-and-mobile-game-development&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20Best%20Practices%20for%20IP%20and%20Mobile%20Game%20Development%20&body=Check%20out%20https://web3growthassociation.com/blog/best-practices-for-ip-and-mobile-game-development&utm_medium=social&utm_source=email) [Mobile Gaming](https://web3growthassociation.com/blog/tag/mobile-gaming) [Product](https://web3growthassociation.com/blog/tag/product) Want to develop a winning game, but unsure how to navigate intellectual property (IP)? MGS20 has you covered. Kimberly Culper, Director of [Carr McClellan P.C.](http://www.carr-mcclellan.com/), moderates this conversation on mobile game development and IP, featuring Jeremy Horn, VP of Strategy at [JamCity](https://www.jamcity.com/), and Jori Pearsall, the SVP of Product at [Scopely](https://scopely.com/). Culper begins by asking the experts to discuss building your own IP versus licensing from a known brand. The issue of licensing becomes a conversation about contracts and the importance of predetermining rights of publicity, future-proofing, and marketing support. Horn and Pearsall then offer advice on working with your partner to manage mutual expectations, before Culper shifts the discussion to the challenges of marketing organic IP and cultivating an audience. The panel concludes with some insight into global marketing practices and the necessity of complete immersion in your IP to create a meaningful game.         #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... 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