--- title: Fighting Fraud with Trustworthy Techniques description: At MGS GVC 1.0, tVivek Girotra, Sr. Director of Growth Marketing at Elevate Labs, detailed the best ways to recognize and fight fraud in 2020. image: https://web3growthassociation.com/hubfs/Screen%20Shot%202020-08-18%20at%201.27.32%20PM.png --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  Using Google’s Ad Manager to Incorporate Audio Ads Into Your UA Strategy](https://web3growthassociation.com/blog/using-googles-ad-manager-to-incorporate-audio-ads-into-your-ua-strategy) [Good News For Mobile Marketers: Opt-Ins Are on the Rise  ](https://web3growthassociation.com/blog/good-news-for-mobile-marketers-opt-ins-are-on-the-rise) # Fighting Fraud with Trustworthy Techniques ![](https://web3growthassociation.com/hubfs/Screen%20Shot%202020-08-18%20at%201.27.32%20PM.png) [Rebecca Castellani](https://web3growthassociation.com/blog/author/rebecca-castellani) Posted Sep 10, 2020 [mailto:?subject=Check%20out%20Fighting%20Fraud%20with%20Trustworthy%20Techniques%20&body=Check%20out%20https://web3growthassociation.com/blog/fighting-fraud-with-trustworthy-techniques&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20Fighting%20Fraud%20with%20Trustworthy%20Techniques%20&body=Check%20out%20https://web3growthassociation.com/blog/fighting-fraud-with-trustworthy-techniques&utm_medium=social&utm_source=email) Delivered at MGS GVC 1.0, this keynote by Vivek Girotra, Sr. Director of Growth Marketing at Elevate Labs, details the best ways to recognize and fight fraud in 2020. Girotra’s keynote includes important information on: - Macro-trends in fraud - Increased fraud opportunities in open-source Android systems - The proportional relationship between money and fraud, specifically in popular sectors like gaming, social, and entertainment - Recognizing attribution fraud (click injections, click spamming) and faked installs (device farms, bots) - Fighting fraud in 2020 by addressing common structural issues and creating a company culture of transparency and accountability - Partner selection methodology - The value proposition of fraud protection software From attribution issues to faked installs, fraud is a persistent problem for mobile developers in 2020. However, with Girota’s basic steps and best practices, you’ll be able to protect your product from a myriad of threats and bolster a trustworthy reputation. 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