--- title: "From Cashless to Cardless: Increasing Use of Digital Wallets" description: Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you can be a part of it. image: https://web3growthassociation.com/hubfs/cardmapr-XH2JFgT4Abc-unsplash-1.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  Since When Do Players Love Ads?](https://web3growthassociation.com/blog/since-when-do-players-love-ads) [Planning for Life After IDFA  ](https://web3growthassociation.com/blog/planning-for-life-after-idfa) # From Cashless to Cardless: Increasing Use of Digital Wallets ![](https://web3growthassociation.com/hubfs/cardmapr-XH2JFgT4Abc-unsplash-1.jpg) [Christina Trampota](https://web3growthassociation.com/blog/author/christina-trampota) Posted Nov 16, 2020 [mailto:?subject=Check%20out%20From%20Cashless%20to%20Cardless:%20Increasing%20Use%20of%20Digital%20Wallets%20&body=Check%20out%20https://web3growthassociation.com/blog/from-cashless-to-cardless&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20From%20Cashless%20to%20Cardless:%20Increasing%20Use%20of%20Digital%20Wallets%20&body=Check%20out%20https://web3growthassociation.com/blog/from-cashless-to-cardless&utm_medium=social&utm_source=email) [Fintech](https://web3growthassociation.com/blog/tag/fintech) As smartphone adoption only continues to grow, there’s been *a lot* going on in the world of mobile fintech over the past few years. And the pandemic has only accelerated those developments. In-person banking has become increasingly irrelevant; after all, most consumers can handle nearly all their banking and financial transaction needs on a smartphone. And with advancements in Apple Pay, Google Pay, Samsung Pay, and digital wallets like Venmo and Cash App, consumers have more mobile payment options than ever. But even with [over 80 percent of Americans](https://www.pewresearch.org/internet/fact-sheet/mobile/) owning a smartphone, prior to COVID-19, contactless payments and digital wallet adoption rates had been fairly low. For example, only about [nine percent of US consumers](https://appleinsider.com/articles/19/08/29/study-apple-pay-at-9-adoption-in-us-lags-far-behind-paypal-and-traditional-payment-methods#:~:text=The%20story%20is%20different%20in,of%2080%25%20and%2079%25.) and [five percent of consumers globally had been using Apple Pay at POS](https://www.pymnts.com/mobile-wallets/2020/new-data-in-store-mobile-wallet-use/). Our latest guest on the [Fintech Growth Talk](https://www.mobilegrowthassociation.com/fintech), Ahmed Siddiqui, VP of Product at fintech company [Branch](http://www.branchapp.com/), believes it’s not necessarily POS environments that will foster greater mobile wallet growth. Instead, adoption will belong to the platform that provides the most seamless user experience. Right now in the US, Apple leads that charge. A report from Loup Ventures [estimates](https://applemagazine.com/apple-pay-now-active-on-more-than-500-million-iphones/44775) Apple Pay is now active on 507 million iPhones as of September 2020, a 15 percent growth partially fueled by increasing contactless payments adoption during COVID-19. Globally, Siddiqui sees Alipay leading the way in China. The key to adoption is offering a “slick and seamless” method that integrates not only at POS, but also in numerous digital applications. Siddiqui’s advice for developers in the mobile Fintech space: make things easy and make them accessible both online and offline. In-app integration of payment services like Apple Pay or Google Pay are becoming essential for merchants. The more seamless the integration, the easier it is to use and the greater its adoption will be. Another arena where digital wallets can gain traction is in banking. The pandemic has seen a rise in demand for banks to provide not only cashless, but also cardless services. For example, Branch offers an Apple Pay or Google Pay virtual card during the sign-up process. This allows users to instantly conduct transactions from their new account at both online merchants and POS locations using their mobile device, without having to wait for their physical cards to arrive. Of course, when you’re talking about digital payment methods, security is always a concern. But Siddiqui says that while no system is fully impervious to theft or fraud, new digital payment methods and innovative cards with advanced chips actually offer additional security layers that traditional credit cards do not. This includes implementing additional security layers such as 3D-secure, which is popular in Europe but hasn’t been implemented widely in the U.S. Two-factor authentication is also an important tool in the security toolbox and essential for growing adoption. The good news is that these systems are becoming easier to integrate in a variety of applications, making the future of mobile payments extremely promising.   *Ahmed Siddiqui is the VP, Product at Branch, and previously VP, Product at Marqeta, a payments technology Unicorn valued at over $4.3 Billion. When he’s not making stick figure drawings to grasp the concepts of card-based payments, he's building the next wave of Fintech startups. Siddiqui is the author of* [The Anatomy of the Swipe: Making Money Move](https://www.amazon.com/Anatomy-Swipe-Making-Money-Move-ebook/dp/B086WT7CSL)*.* *Check out our full conversation with Ahmed Siddiqui here.*       #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... 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