--- title: How Apple is Disrupting Mobile with Opt-in IDFAs description: "Join Shamanth Rao, Founder & CEO of RocketShip HQ, and John Koetsier, Journalist, Analyst, and Futurist at Forbes, \n to discuss changes to IDFA." image: https://web3growthassociation.com/hubfs/iphone-410324_1280.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  4 Social Features that Help Mobile Gaming Apps Attract and Retain Users](https://web3growthassociation.com/blog/4-social-features-that-help-mobile-gaming-apps-attract-and-retain-users) [Why Fintech Innovation Is Mobile Innovation  ](https://web3growthassociation.com/blog/introducing-fintech-growth-talk-0) # How Apple is Disrupting Mobile with Opt-in IDFAs ![](https://web3growthassociation.com/hubfs/iphone-410324_1280.jpg) [Rebecca Castellani](https://web3growthassociation.com/blog/author/rebecca-castellani) Posted Nov 5, 2020 [mailto:?subject=Check%20out%20How%20Apple%20is%20Disrupting%20Mobile%20with%20Opt-in%20IDFAs%20&body=Check%20out%20https://web3growthassociation.com/blog/how-apple-is-disrupting-mobile-with-opt-in-idfas&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20How%20Apple%20is%20Disrupting%20Mobile%20with%20Opt-in%20IDFAs%20&body=Check%20out%20https://web3growthassociation.com/blog/how-apple-is-disrupting-mobile-with-opt-in-idfas&utm_medium=social&utm_source=email) [User Acquisition](https://web3growthassociation.com/blog/tag/user-acquisition) [Retention and Engagement](https://web3growthassociation.com/blog/tag/retention-and-engagement) In this MGS Deep Dives IDFA session, Shamanth Rao, Founder & CEO of RocketShip HQ, and John Koetsier, Journalist, Analyst, and Futurist at Forbes, discuss how Apple is disrupting mobile as we know it. Despite being an $80 billion industry, mobile is a still nascent sector centered around advertising – but now that Apple’s iOS14 has made IDFAs opt-in, they’re poised to disrupt the entire mobile ecosystem. The interview describes four main reasons Apple made this change: privacy, culture, politics, and monetary. Insights include: - The commercial, political, and social motives behind IDFAs. - The security risks and potential power misuse of IDFAs. - The strategic advantage of weakening competitors – like Google, Facebook, Amazon – that rely on ad revenue. - How the current ecosystem has contributed to delays in the iOS14 deadline. - Where Google might land with IDFAs for Android. - The future of advertising to mobile apps: the return of contextual targeting and the shift to monetizing more in-app purchases. To learn more about this trend toward privacy in mobile apps, [watch](https://www.youtube.com/playlist?list=PLz5LjaoLCPUVc9DC1El0sEQpimBI16klG) the full MGS Deep Dive or download our [IDFA - Asked & Answered whitepaper](https://www.mobilegrowthassociation.com/asked-and-answered?utm_campaign=Digest&utm_medium=email&_hsmi=98455613&_hsenc=p2ANqtz-89PSh1-mIpeamL4px3o8bftpF9puIHcm8tDR3HxGYYS1M9G0k_StUOPxjs86tveY7wysoEsz5yx8hk7MLl8OmnypgCb1zHLF7DGhC5moZBwtD0Sdw&utm_content=98455613&utm_source=hs_email). #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... 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