--- title: How Blockchain Technology Makes Mobile Games More Memorable description: Check out this video of Robby Yung, CEO of Animoca Brands to learn how blockchain technology allows developers to create more memorable experiences. image: https://web3growthassociation.com/hubfs/Screen%20Shot%202021-01-06%20at%202.23.39%20PM.png --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  P2P Investment Platforms Set to Thrive in Post-COVID World](https://web3growthassociation.com/blog/p2p-lending-network) [5 App Marketing Trends to Watch in 2021  ](https://web3growthassociation.com/blog/5-app-marketing-trends-to-watch-in-2021) # How Blockchain Technology Makes Mobile Games More Memorable ![](https://web3growthassociation.com/hubfs/Screen%20Shot%202021-01-06%20at%202.23.39%20PM.png) [Rebecca Castellani](https://web3growthassociation.com/blog/author/rebecca-castellani) Posted Jan 7, 2021 [mailto:?subject=Check%20out%20How%20Blockchain%20Technology%20Makes%20Mobile%20Games%20More%20Memorable%20&body=Check%20out%20https://web3growthassociation.com/blog/how-blockchain-technology-makes-mobile-games-more-memorable&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20How%20Blockchain%20Technology%20Makes%20Mobile%20Games%20More%20Memorable%20&body=Check%20out%20https://web3growthassociation.com/blog/how-blockchain-technology-makes-mobile-games-more-memorable&utm_medium=social&utm_source=email) [Mobile Gaming](https://web3growthassociation.com/blog/tag/mobile-gaming) Robby Yung, CEO of Animoca Brands – one of the top five global blockchain game companies – delivers this MGS GVC 1.0 session on the ways in which blockchain technology allows developers to create a more memorable experience for gamers. Topics covered in this session include:  - The “Internet of value” and true digital ownership - Using blockchain for security, digital ownership, the trading of assets, and cross-platform capability - Understanding the differences between fungible tokens (e.g. Bitcoin) and non-fungible tokens (e.g. Cryptokitties)  - How blockchain shifts asset ownership to the user and preserves asset value - Leveraging third-party brands in mobile gaming - Appealing to users through IP and branded content - Using NFTs to connect with fans and create a long-term fan community - The cost-benefit of paying out royalties and license fees for IP - Play-to-earn opportunities in games like The Sandbox For more on creating an in-game economy and a memorable gaming experience using blockchain technology, watch the full video session. Like what you see? 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