--- title: How to Boost Your App’s Retention Rate Right Now description: Struggling with retention and engagement? Learn how these four strategies can help you start improving user retention rates for your app right now. image: https://web3growthassociation.com/hubfs/app-1013616_1920.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  Becoming Emotionally Intelligent with RealEyes AI](https://web3growthassociation.com/blog/becoming-emotionally-intelligent-with-realeyes-ai) [3 Strategies For Effective App Store Optimization  ](https://web3growthassociation.com/blog/3-strategies-for-effective-app-store-optimization) # How to Boost Your App’s Retention Rate Right Now ![](https://web3growthassociation.com/hubfs/app-1013616_1920.jpg) [Staff Writer](https://web3growthassociation.com/blog/author/staff-writer) Posted Jun 3, 2020 [mailto:?subject=Check%20out%20How%20to%20Boost%20Your%20App’s%20Retention%20Rate%20Right%20Now%20&body=Check%20out%20https://web3growthassociation.com/blog/how-to-boost-your-apps-retention-rate-right-now&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20How%20to%20Boost%20Your%20App’s%20Retention%20Rate%20Right%20Now%20&body=Check%20out%20https://web3growthassociation.com/blog/how-to-boost-your-apps-retention-rate-right-now&utm_medium=social&utm_source=email) [Retention and Engagement](https://web3growthassociation.com/blog/tag/retention-and-engagement) Apps that are laser-focused on user acquisition (UA) without having a retention plan in place, are throwing their budgets out the window. But we don’t need to tell you that...[again](https://www.mobilegrowthassociation.com/blog/level-up-using-retention-marketing-tactics-to-up-your-game). What app marketers and developers need now are strategies to keep users coming back for more. In this article, we’ll explore strategies for increasing user engagement and retention to build a loyal audience, such as ramping up your app’s personalization capabilities; creating or expanding your customer loyalty programs; and employing gamification techniques. ## Get personal [Sixty-eight percent of customers](https://www.valuewalk.com/2016/12/customers-leaving-win-back/) abandon a business because they feel that the organization doesn’t care about them. Don’t make them wade through irrelevant content or use out-of-date customer information. Conversely,[90% of marketers](https://www.martechadvisor.com/news/machine-learning-ai/evergage-study-reveals-88-marketers-deploy-personalization-to-improve-customer-experiences/) credit personalization as the reason for a measurable uplift in their business results. Now is the time to give your app’s customer experience that personal touch. ## Build a community If social media has taught us anything, it’s that people love to participate in active online discussions. Creating an [in-app community](https://blog.getsocial.im/creating-in-app-communities-a-proven-way-to-improve-user-engagement/) can stimulate engagement and help users develop relationships with your brand and each other. And don’t be afraid to get involved in the community. Offer ways to help your customers, or ask them for feedback. Your goal is to create a more personalized connection with your audience. Making your customers feel heard and understood will make them want to stick around. ## Loyalty and rewards Hopefully, you have customer loyalty programs or incentives in place—if not, it’s time to get those going! Research suggests 75% of consumers are more likely to engage with a[customer loyalty program](https://blog.hubspot.com/service/customer-loyalty-trends) if they’re on a mobile app. Loyalty customers are also more likely to purchase from your company again. Instant rewards programs are popular methods. Starbucks shines at this, and its loyalty program is one of the reasons why they’re the[most-used](https://clutch.co/app-developers/resources/mobile-apps-transform-customer-loyalty-programs) restaurant mobile app. Its app allows users to collect points for every dollar they spend and exchange the points for free food and drink. Loyalty programs help you say thank you to your current customers for their business. ## Get gamified To stand out in today’s extremely crowded app marketplace, apps should employ[gamification](https://clevertap.com/blog/guide-to-user-retention/#ImproveRetention) to keep users engaged and entertained. (There’s a reason games are so addictive!) This approach helps awaken curiosity, encourage friendly competition, and give users a sense of control by letting them decide what milestones they want to reach next. Gamification elements allow users to earn badges, advance across different levels, keep an eye on scoreboards, and earn points. Khan Academy’s app does this well. The app offers users a selection of badges that they earn after getting through different subjects with varying levels of complexity. The badges have fun, geeky names like Friendly Hacker, Mad Scientist, and Black Hole. Gamification is a highly effective method for apps to engage and retain their users. Competition is fierce in the app market and while a great user experience is imperative to success, it’s not always enough to keep users around for the long haul. But if you show loyalty and gratitude to your users with incentives and tailored experiences, and they will show you the same. #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... 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