--- title: How to Increase Revenue by Optimizing Conversions description: Ehren Maedge of MoEngage, moderates a panel with Lane Colyer and Nathan Sann of Growth Instincts, about the best practices for driving conversion rates. image: https://web3growthassociation.com/hubfs/Screen%20Shot%202020-05-13%20at%201.42.30%20PM.png --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  3 Strategies For Effective App Store Optimization](https://web3growthassociation.com/blog/3-strategies-for-effective-app-store-optimization) [Q&A: The Lowdown on LTV with Ajay Sampat from Lyft  ](https://web3growthassociation.com/blog/qa-the-lowdown-on-ltv-with-ajay-sampat-from-lyft) # How to Increase Revenue by Optimizing Conversions ![](https://web3growthassociation.com/hubfs/Screen%20Shot%202020-05-13%20at%201.42.30%20PM.png) [Staff Writer](https://web3growthassociation.com/blog/author/staff-writer) Posted May 29, 2020 [mailto:?subject=Check%20out%20How%20to%20Increase%20Revenue%20by%20Optimizing%20Conversions%20&body=Check%20out%20https://web3growthassociation.com/blog/how-to-increase-revenue-by-optimizing-conversions&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20How%20to%20Increase%20Revenue%20by%20Optimizing%20Conversions%20&body=Check%20out%20https://web3growthassociation.com/blog/how-to-increase-revenue-by-optimizing-conversions&utm_medium=social&utm_source=email) [Growth](https://web3growthassociation.com/blog/tag/growth) [Mobile Marketing](https://web3growthassociation.com/blog/tag/mobile-marketing) [Monetization](https://web3growthassociation.com/blog/tag/monetization) Looking to turn free users into paying customers? In this MGS20 panel, Ehren Maedge, North American VP of MoEngage, moderates a conversation between Lane Colyer and Nathan Sann, co-founders of Growth Instincts, concerning the best practices for driving conversion rates. Colyer kicks things off with some thoughts on monitoring customer experience and engagement to increase the frequency of usage. Identify “aha!” purchase moments to expose a product’s core value, but instead of putting a paywall around that experience, Sann advises “\[adding\] value to that core feature and...introduce an upgrade path to that.” In the same psychological vein, Colyer describes how marketing an improved quality of life is often more tactful than touting a premium app experience. Maedge turns the conversation to repeat conversions, and the panel concludes with some thoughts on re-marketing, narrowing the gap between periods of engagement, and using metadata and automation to target lookalike audiences.   Want to learn more about how to optimize your conversions and drive growth? Joing us at MGS GVC 1.0. 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