--- title: MGS Embraces a Virtual Event Strategy for 2020 description: We intend to revolutionize the virtual event space, embracing the global nature of online events and educating audiences about what makes these special. image: https://web3growthassociation.com/hubfs/laptop-2411303_1280.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  Coronavirus Helps Make the Case for Fintech](https://web3growthassociation.com/blog/the-coronavirus-helps-make-the-case-for-fintech) [Keep Users Happy with Six Tips for Mobile App Privacy  ](https://web3growthassociation.com/blog/keep-users-happy-with-six-tips-for-mobile-app-privacy) # MGS Embraces a Virtual Event Strategy for 2020 ![](https://web3growthassociation.com/hubfs/laptop-2411303_1280.jpg) [Jen Laloup](https://web3growthassociation.com/blog/author/jen-laloup) Posted Apr 28, 2020 [mailto:?subject=Check%20out%20MGS%20Embraces%20a%20Virtual%20Event%20Strategy%20for%202020%20&body=Check%20out%20https://web3growthassociation.com/blog/mgs-embraces-a-virtual-event-strategy-for-2020&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20MGS%20Embraces%20a%20Virtual%20Event%20Strategy%20for%202020%20&body=Check%20out%20https://web3growthassociation.com/blog/mgs-embraces-a-virtual-event-strategy-for-2020&utm_medium=social&utm_source=email) [Mobile Gaming](https://web3growthassociation.com/blog/tag/mobile-gaming) [Artificial Intelligence](https://web3growthassociation.com/blog/tag/artificial-intelligence) [User Acquisition](https://web3growthassociation.com/blog/tag/user-acquisition) [Retention and Engagement](https://web3growthassociation.com/blog/tag/retention-and-engagement) [Monetization](https://web3growthassociation.com/blog/tag/monetization) By Jen Laloup, CEO, MGA The novel coronavirus has changed everything about daily life. And while social distancing measures and other precautions seem to be working to help mitigate the impact of COVID-19, at Mobile Growth Association we believe that large-scale, in-person events will not be possible until 2021. We’ve been hard at work planning [MGS Global Virtual Conference 1.0](https://www.mobilegrowthassociation.com/events/virtual)since the crisis began, but now we’re announcing that we’ll be taking the rest of our 2020 events online as well. **We intend to revolutionize the virtual event space, embracing the global nature of online events and educating audiences about what makes these events special.** At [MGA](https://www.mobilegrowthassociation.com/), we believe it’s important to embrace one strategy and pursue it enthusiastically. And we know that there is no community more prepared to make the most of virtual conferences than this one. MGA is made up of early adopters and mobile experts who know how to make the most of virtual spaces. Together, we can keep the industry moving—helping companies thrive and marketers to hone their skills as we all adapt to the new normal. ![MGS20-12 - MGA-GVC-General-Social-Banner-(FB-Profile)](https://web3growthassociation.com/hs-fs/hubfs/MGS20-12%20-%20MGA-GVC-General-Social-Banner-(FB-Profile).jpg?width=820&name=MGS20-12%20-%20MGA-GVC-General-Social-Banner-(FB-Profile).jpg) We’re grateful that our sponsors are also willing to pitch in and help us keep the mobile industry on track. Working with such generous and forward-thinking companies makes us proud every day, but that’s especially true as we watch the industry come together to get through the challenges of a global pandemic. “Mobile has never been more important than in 2020. The Mobile Growth Summit is the place where customers, networks, and partners share their challenges, ideas, and solutions for improving the world of performance marketing," says Bill Gerber, Head of Enterprise Sales at [Adjust](https://www.adjust.com/product/features/?utm_channel=1&utm_source=google&utm_medium=search&utm_term=mobile%20analytics%20adjust&utm_content=noForm&utm_campaign=adjust_DT_US&_bt=426819258642&_bk=adjust&_bm=e&_bn=g&_bg=43269431964&gclid=CjwKCAjwnIr1BRAWEiwA6GpwNQYFXiakOXksNovFQvHgEqboCnx2mQo2V9Uf55o23O9dZpTCPKsQchoCs0QQAvD_BwE). "Thankfully, we live in a time where we can all stay connected, with cutting edge tools and resources at our fingertips to forge new relationships, while strengthening existing ones. We are excited to share in and learn from this transformative virtual experience.” “Mobile Growth Summit serves as an important place for the performance marketing community to exchange and discuss new ideas and ways of moving the industry forward, and we’re pleased they’ve committed to convening this year virtually," says Ryan Angerami, Performance Lead at [Reddit](http://www.reddit.com). “As mobile experts who know how to make the most of virtual spaces, this is an important time for all of us to come together and learn." "Connection is more important than ever and apps are essential to how people get and stay connected—to each other, experiences, and brands,” says Imma Calvo Industry Director, Apps at [Google](http://www.google.com). “I've been a member of the MGS community for years because it's a place for mobile partners and peers to share and learn from thought-provoking and action-inspiring perspectives. I'm excited to be a part of the conversation at their first virtual conference." Many app categories are seeing huge booms in user acquisition but don’t have a plan to keep those users around after the pandemic is over, while others see their downloads and retention plummet. Whichever predicament you find yourself in, [MGS GVC 1.0](https://www.mobilegrowthassociation.com/events/virtual)—June 2-4—will help you find the answers to your problems. And we pledge to keep the learning going as long as you’re willing to come along for the ride. MGS GVC 1.0 is made possible by its sponsors, Adjust, AppAuditors, Appier, Apptentive, Arity, Customlytics, GameChangersSF, Google, Hawke Media, MoEngage, Notable Growth, Phiture, Reddit, and Snap. Publicize PR are proud to partner with the first-ever MGS GVC. Stay tuned for more details about follow-up events!   [![MGS GVC 1.0](https://no-cache.hubspot.com/cta/default/5266005/6a18e9f2-6676-43d4-861e-db404a039656.png)](https://cta-redirect.hubspot.com/cta/redirect/5266005/6a18e9f2-6676-43d4-861e-db404a039656)   #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... Posted Sep 28, 2018](https://web3growthassociation.com/podcasts/2018/09/28/where-the-action-and-the-money-really-is-in-mobile-gaming-apps) #### [![How Homesnap attracted 1 million real estate agents – and keeps them coming back](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/TimCondon_mediaThumbnail-650x325.jpg?width=300&name=TimCondon_mediaThumbnail-650x325.jpg) How Homesnap attracted 1 million real estate ... Posted Nov 2, 2018](https://web3growthassociation.com/podcasts/2018/11/02/how-homesnap-attracted-1-million-real-estate-agents-and-keeps-them-coming-back) #### [![Five Tips: Developing Apps for Foldable Displays](https://web3growthassociation.com/hs-fs/hubfs/mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg?width=300&name=mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg) Five Tips: Developing Apps for Foldable Displays Posted Apr 6, 2021](https://web3growthassociation.com/blog/five-tips-developing-apps-for-foldable-displays) #### [![Keeping Up with ASO Updates Impacting App Store Optimization in 2019](https://web3growthassociation.com/hs-fs/hubfs/Linda_Harnisch-01-1.png?width=300&name=Linda_Harnisch-01-1.png) Keeping Up with ASO Updates Impacting App Store ... Mobile Gaming Posted Jul 3, 2019](https://web3growthassociation.com/blog/2019/07/03/keeping-up-with-aso-updates-impacting-app-store-optimization-in-2019) #### [![Save more than money by automating your media portfolio](https://web3growthassociation.com/hs-fs/hubfs/Matt%20Sadofsky.jpg?width=300&name=Matt%20Sadofsky.jpg) Save more than money by automating your media ... Posted Dec 19, 2019](https://web3growthassociation.com/videos/save-more-than-money-by-automating-your-media-portfolio) #### [![How marketers can use keyboard apps to power effective UA and build brand](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Video%20Images/Baidu-650x325.jpg?width=300&name=Baidu-650x325.jpg) How marketers can use keyboard apps to power ... Posted Apr 26, 2019](https://web3growthassociation.com/videos/2019/04/26/how-marketers-can-use-keyboard-apps-to-power-effective-ua-and-build-brand) ### Related Articles #### [5 MGS Sessions You Can’t Miss](https://web3growthassociation.com/blog/5-mgs-sessions-you-cant-miss) #### [Our Commitment to You and Our COVID-19 Response](https://web3growthassociation.com/blog/heres-how-we-will-keep-you-safe-at-mgs-games) #### [MGS GAMES Will Go On — Here’s How](https://web3growthassociation.com/blog/mgs-games-will-go-on-heres-how) #### [How Empowering Women and Minorities Leads to Success](https://web3growthassociation.com/blog/how-empowering-women-and-minorities-leads-to-success) Join Our Newsletter Sign-up to get the latest mobile growth news, updates, and trends directly in your inbox twice a month. [![MGA Logo_Vertical-White-400px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Vertical-White-400px.png?width=200&height=100&name=MGA%20Logo_Vertical-White-400px.png "MGA Logo_Vertical-White-400px")](https://web3growthassociation.com/) - [Events](https://www.mobilegrowthsummit.com/events) - [Media](https://www.mobilegrowthsummit.com/all-media) - [Company](https://web3growthassociation.com/company) - [Become a Sponsor](https://www.mobilegrowthsummit.com/sponsor-application) - [Apply to Speak](https://www.mobilegrowthsummit.com/speaker-application) - Subscribe to MGA Newsletter - [Advertise With Us](https://share.hsforms.com/1wSm-xNj1TZGNZ0YiR97aGA34v9x) - - - - - © 2020 MOBILE GROWTH ASSOCIATION ALL RIGHTS RESERVED. Contact us at [info@mobilegrowthsummit.com](mailto:info@mobilegrowthsummit.com) [Privacy Policy](https://web3growthassociation.com/privacy-policy) [Terms & Conditions](https://web3growthassociation.com/terms-and-conditions) #### Become a Sponsor The MGS Annual Sponsor Rewards maximizes and drives growth for our Sponsors. We are rewarding our loyal Sponsors in our seventh year of business with a comprehensive range of additional benefits and services. Enter your contact information here and we'll email you a Sponsor Kit so you can drive deal-flow and bottom-line revenue for your company. #### Apply to Speak #### Join our newsletter Sign-up to get the latest mobile growth news, updates, and trends directly in your inbox twice a month.