--- title: "Mobile Growth in 2022: From User Retention to Monetization" description: The past two years have seen many challenges for mobile growth marketers, but solutions are also emerging. From opt-ins to personalization, learn more. image: https://web3growthassociation.com/hubfs/mikel-parera-yB7ghV4dSa4-unsplash.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  The Power of Promo Codes for User Acquisition in 2022](https://web3growthassociation.com/blog/the-power-of-promo-codes-for-user-acquisition-in-2022) [The Changing Landscape of Mobile Gaming  ](https://web3growthassociation.com/blog/the-changing-landscape-of-mobile-gaming) # Mobile Growth in 2022: From User Retention to Monetization ![](https://web3growthassociation.com/hubfs/mikel-parera-yB7ghV4dSa4-unsplash.jpg) [Theresa Cramer](https://web3growthassociation.com/blog/author/theresa-cramer) Posted Feb 15, 2022 [mailto:?subject=Check%20out%20Mobile%20Growth%20in%202022:%20From%20User%20Retention%20to%20Monetization%20&body=Check%20out%20https://web3growthassociation.com/blog/mobile-growth-in-2022-from-user-retention-to-monetization&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20Mobile%20Growth%20in%202022:%20From%20User%20Retention%20to%20Monetization%20&body=Check%20out%20https://web3growthassociation.com/blog/mobile-growth-in-2022-from-user-retention-to-monetization&utm_medium=social&utm_source=email) [User Acquisition](https://web3growthassociation.com/blog/tag/user-acquisition) [Retention and Engagement](https://web3growthassociation.com/blog/tag/retention-and-engagement) [Monetization](https://web3growthassociation.com/blog/tag/monetization) There are 5.22 unique mobile users in the world in 2021, according to [Datareportal,](https://datareportal.com/reports/digital-2021-global-overview-report)and the average user spends 4 hours and 10 minutes using a mobile device every day. The opportunity for app businesses to capture this attention is vast, but competition for these users is fierce as more app enter the app marketplaces every day. As of [January 2021](https://financesonline.com/number-of-apps-in-apple-app-store-in-2019-2020-demographics-statistics-and-predictions/), iOS users accounted for 27.47% of all global mobile devices. And as we all know by now, the introduction of App Tracking Transparency (ATT) has made it harder than ever to optimize iOS campaigns. From user acquisition to retention and engagement, the users who chose not to opt into tracking ([around 79%](https://www.statista.com/statistics/1234634/app-tracking-transparency-opt-in-rate-worldwide/)) are now a bit of a mystery to app marketers. But they don't have to be. ## User acquisition and Retention in the post- IDFA era Savvy app marketers are learning how to [thrive in the post-IDFA landscape](https://widgets.mobilegrowthassociation.com/events/mgs-22/agenda/session/733634). In fact, there are two main strategies that intrepid app marketers are using to continue their mobile growth journeys.   - [Increase opt-ins](https://www.adjust.com/resources/ebooks/ios-14-guide-2/): In the ATT-era it is critical to understand user attitudes toward opt-ins, optimize your "ask," and A/B test your opt-in strategy to understand what works best. From the size of your pop-up, to where it appears, to when it appears, test everything! And make sure your value proposition is clear. - **Use the data you *do* have:** Not only do you, likely, have years of historical data, but your relatively small pool of opted-in users are still sharing their most-valuable-than-ever data. Admittedly, pre-pandemic data may not be useful anymore, but you still had a year or more of data to get to know your users' new habits and patterns. There is a lot of information you can extrapolate from this and from the data your opted-in users are sharing. **Use it!** - Learn how to balance data privacy and personalization: iOS users may not be sharing their data, but they still expect personalized experiences. (This user expectation is one of the main selling-points to use in your opt-in messaging.) And a personalized experience remains critical to user retention. Sounds like an impossible task, right? It's not, but you do [need a strategy](https://widgets.mobilegrowthassociation.com/events/mgs-22/agenda/session/720122).   [![banner-mgs22](https://web3growthassociation.com/hs-fs/hubfs/banner-mgs22.jpg?width=1584&name=banner-mgs22.jpg)](https://widgets.mobilegrowthassociation.com/events/mgs-22) ## Managing Mobile App Growth Mobile app marketers have had to completely rewrite their playbooks since the beginning of 2020. At a time when app marketers needed the most help, you found yourselves working from home and cut-off from the in-person learning and connections that helped you learn new strategies and find new tools in the past. But that's not true anymore. There are many reasons to join the Mobile Growth community at MGS 22 Las Vegas, but let’s dive into five of the most important. 1. **A chance to build your network and your knowledge base** — Meet the mobile marketing industry’s top thought-leaders and developers.  2. **The adventure of a lifetime** **—** Whether you’re a foodie, an adrenaline junkie, or have always wanted to operate construction equipment, there’s an MGA Adventure for you. 3. **Honor the** [**2022 Women of the Year**](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) **—** Our judges are hard at work choosing the industry’s best and brightest women to honor.  4. **Get a little R&R —** MGS 22 Las Vegas is a two-day event, but we’re taking over the Venetian Resort for a full week with an all-suite block of rooms for a luxury-vacation feel.  5. **Contribute to the future of mobile-gaming —** Join us for the invite-only [Market Intelligence Day](https://share.hsforms.com/1Ccc5jLT3TQuT-amcd62p4g34v9x) to get your name on our white paper. ## Get Your 2022 Mobile Growth Strategy in Place The mobile app landscape is changing rapidly. The [creator economy](https://widgets.mobilegrowthassociation.com/events/mgs-22/agenda/session/734029) is changing the way we think about monetization at the precise time that [subscription revenue is becoming more valuable](https://widgets.mobilegrowthassociation.com/events/mgs-22/agenda/session/718996) than ever. Navigating all of these challenges requires knowledge and a rock-solid strategy. The speakers and attendees at MGS 22 Las Vegas can help you continue to grow and thrive in 2022 and beyond. [![LEARN MORE](https://no-cache.hubspot.com/cta/default/5266005/f5e928af-be54-43e2-a9f0-f74097f9b7ef.png)](https://cta-redirect.hubspot.com/cta/redirect/5266005/f5e928af-be54-43e2-a9f0-f74097f9b7ef)   #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... 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