--- title: New Metadata Rules for Google Play Store description: A quick update on Google's new rules for metadata in the Play Store. Are your apps in line with the latest guidance? image: https://web3growthassociation.com/hubfs/wp-content/uploads/2018/04/google2.0.0-300x200.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  Top UX/UI Trends in LATAM: Everything You Need to Know](https://web3growthassociation.com/blog/top-ux/ui-trends-in-latam-everything-you-need-to-know) [Is Malaysia the Next Innovation Hotbed for Fintech?  ](https://web3growthassociation.com/blog/is-malaysia-is-the-next-innovation-hotbed-for-fintech) # New Metadata Rules for Google Play Store ![](https://web3growthassociation.com/hubfs/wp-content/uploads/2018/04/google2.0.0-300x200.jpg) [Staff Writer](https://web3growthassociation.com/blog/author/staff-writer) Posted Oct 8, 2021 [mailto:?subject=Check%20out%20New%20Metadata%20Rules%20for%20Google%20Play%20Store%20&body=Check%20out%20https://web3growthassociation.com/blog/new-metadata-rules-for-google-play-store&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20New%20Metadata%20Rules%20for%20Google%20Play%20Store%20&body=Check%20out%20https://web3growthassociation.com/blog/new-metadata-rules-for-google-play-store&utm_medium=social&utm_source=email) After [announcing changes to its metadata policy](https://android-developers.googleblog.com/2021/04/updated-guidance-to-improve-your-app.html?m=1) back in April, Google has finally put those new rules into play. Google is cracking down on apps in its Play Store that may be trying to game the ASO system with less than straightforward app store listings. The goal, according to Google, is to “ensure that your store listing assets can help users anticipate your in-app or in-game experience and drive meaningful downloads.” ## The new rules of metadata in the Google Play Store - The length of your app title has gone from 50 characters down to 30.  - Keywords that imply store performance or rank are prohibited in the title, developer name, and icon. No more claiming you’re the “best” or the “top.” - App titles and icons cannot mislead users by offering incentives to install or deal promotions. - Say goodbye to emojis and special characters You also won’t be able to use all caps in the app title, icon, or developer name. - Developers who use misleading graphics will have to retool their strategy and feature screenshots, videos, and short descriptions that legitimately showcase your app's features and functionality.  If you want to stay on Google’s good side, it’s time to ensure your metadata is in line with the new rules.  #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... 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