--- title: Planning for Life After IDFA description: Learn more about the concrete actions mobile advertisers should take to prepare for the post-IDFA ecosystem. image: https://web3growthassociation.com/hubfs/holiday-shopping-1921658_1280.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  From Cashless to Cardless: Increasing Use of Digital Wallets](https://web3growthassociation.com/blog/from-cashless-to-cardless) [4 Social Features that Help Mobile Gaming Apps Attract and Retain Users  ](https://web3growthassociation.com/blog/4-social-features-that-help-mobile-gaming-apps-attract-and-retain-users) # Planning for Life After IDFA ![](https://web3growthassociation.com/hubfs/holiday-shopping-1921658_1280.jpg) [Rebecca Castellani](https://web3growthassociation.com/blog/author/rebecca-castellani) Posted Nov 12, 2020 [mailto:?subject=Check%20out%20Planning%20for%20Life%20After%20IDFA%20&body=Check%20out%20https://web3growthassociation.com/blog/planning-for-life-after-idfa&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20Planning%20for%20Life%20After%20IDFA%20&body=Check%20out%20https://web3growthassociation.com/blog/planning-for-life-after-idfa&utm_medium=social&utm_source=email) [User Acquisition](https://web3growthassociation.com/blog/tag/user-acquisition) [Retention and Engagement](https://web3growthassociation.com/blog/tag/retention-and-engagement) In this MGS Deep Dives IDFAsession, Peggy Anne Salz, Lead Analyst and Founder of MobileGroove, and Nebojsa Radovic, Growth Lead of N3TWORK, discuss the actions mobile advertisers should take to prepare for the post-IDFA ecosystem. This video includes hands-on measures for mobile marketers such as: - Testing new consent flows to increase IDFA opt-in rates - Learning how to get the most out of limited data - Determining the impact on the UA platform - Building new models to optimize conversion rates - Implementing SKAdNetwork to test outputs - Synching your MMP/Cost Aggregation Solution and making necessary API updates - Updating ad monetization networks - Preparing a pipeline of data for users who enable AppTrackingTransparency - Longer-term preparation – like shifting budgets to Android and implementing a web-based sign-up flow To learn more about IDFA, [download our latest whitepaper](https://www.mobilegrowthassociation.com/asked-and-answered?utm_campaign=Digest&utm_medium=email&_hsmi=98455613&_hsenc=p2ANqtz-9TTr9xO9QMo6TwUHpkWke2Ww_692vozuTxy-7KaRUbk8X1Ym2Vlc_IUCQTnKyLfa9M8nVzXX6rX8boic3XeSENkzzpm2elhxJgLO_icc3ml6VNqlc&utm_content=98455613&utm_source=hs_email).   #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... 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