--- title: Push Notifications and In-App Messages for E-Commerce Retention and Engagement description: Go beyond push notifications and learn how to implement an inbox to help boost retention and engagement. image: https://web3growthassociation.com/hubfs/iphone-5537230_1920.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  The Benefits of Knowing Your Brand and User](https://web3growthassociation.com/blog/the-benefits-of-knowing-your-brand-and-user) [The Evolution of Sports on Mobile  ](https://web3growthassociation.com/blog/the-evolution-of-sports-on-mobile) # Push Notifications and In-App Messages for E-Commerce Retention and Engagement ![](https://web3growthassociation.com/hubfs/iphone-5537230_1920.jpg) [Guest Contributor](https://web3growthassociation.com/blog/author/guest-contributor) Posted Mar 9, 2021 [mailto:?subject=Check%20out%20Push%20Notifications%20and%20In-App%20Messages%20for%20E-Commerce%20Retention%20and%20Engagement%20&body=Check%20out%20https://web3growthassociation.com/blog/push-notifications-and-in-app-messages-for-e-commerce-retention-and-engagement&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20Push%20Notifications%20and%20In-App%20Messages%20for%20E-Commerce%20Retention%20and%20Engagement%20&body=Check%20out%20https://web3growthassociation.com/blog/push-notifications-and-in-app-messages-for-e-commerce-retention-and-engagement&utm_medium=social&utm_source=email) [Retention and Engagement](https://web3growthassociation.com/blog/tag/retention-and-engagement) Smart app developers and marketers know that user retention is the only way to grow sustainably. Research shows that at least[77 % of daily active users](https://andrewchen.co/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better/) abandon an app three days after installation. Retaining a mere [5% of these users](https://blog.getsocial.im/getting-the-most-out-of-push-notifications-to-improve-user-retention/) can boost the sales of a business by a whopping 30% or even more. Users must opt-in to push notifications, [giving subscribers control](https://www.careermetis.com/push-notifications-vs-email-marketing/?amp), which drives higher response rates. If you aren’t already using this tool to help retain and engage your app users, it’s time to start. Here is how you can leverage push notifications for user retention and acquisition. 1. **Remind customers about offers —** We’re all busy and need a reminder now and then. (Just ask the Reminder App on my phone!) Giving users a nudge with a push notification keeps them engaged. But remember to use this tactic sparingly — sending notifications to users based on what your data tells you they will be interested in. 2. **Prevent churn before it starts —** Customer churn is inevitable as the app scales. However, if you can learn to identify a user who is likely to churn before they do, you can make a personalized effort to re-engage them before they delete the app for good. 3. **Order-related notifications —** When it comes to e-commerce apps, users have one goal in mind — placing and receiving orders. Thus, it helps if you capitalize on users’ core intent. You can also remind them about abandoned carts and incomplete buyer checkouts — or even remind them when their package will arrive. ## How to make notifications more effective with an app inbox App inboxes are powerful tools that allow you to share messages even with people who have not opted in to push notifications. Moreover, this is where your marketers leverage unlimited access to clients for both short and[long-term marketing](https://www.launch-marketing.com/articles/short-long-term-b2b-marketing-strategies/) messages. Use these tips to improve notifications with your app’s inbox. 1. **Create customized tabs —** By adding tabs for “updates” and another one for “promotions” you allow customers a level of control over their inbox and let them find the messages they are most interested in. 2. **Send long-lasting offers —** Unlike push notifications, app inbox messages don’t disappear once the user reads them or dismiss them from the notification toolbar. More to the point, it may take a user awhile to come back to your app and explore the inbox. You can take advantage of that by sending[long-lasting coupon offers](https://www.restolabs.com/blog/14-ways-using-coupons-increase-customer-loyalty) that won’t be out of date by the time they see it.   Mobile e-commerce is increasingly popular, but the competition is fierce. Staying top of mind is integral to success. Push notifications are a great way to get there.    Image by [Tran Mau Tri Tam](https://pixabay.com/users/tranmautritam-498081/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=5537230) from [Pixabay.](https://pixabay.com/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=5537230)  #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... 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