--- title: Q&A with Mobile Growth Leader Tammy Nam description: We catch up with Tammy Nam, CMO & COO at PicsArt, and winner of the Mobile Growth Leader award to talk about the changes she's seen in the industry. image: https://web3growthassociation.com/hubfs/mBolden-Winner---Tammy-Nam.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  Q&A with Champion of Women Award Winner Nancy Peters](https://web3growthassociation.com/blog/qa-with-champion-of-women-award-winner-nancy-peters) [Q&A with People's Choice Award Winner Ashleigh Rankin  ](https://web3growthassociation.com/blog/qa-with-peoples-choice-award-winner-ashleigh-rankin) # Q&A with Mobile Growth Leader Tammy Nam ![](https://web3growthassociation.com/hubfs/mBolden-Winner---Tammy-Nam.jpg) [Theresa Cramer](https://web3growthassociation.com/blog/author/theresa-cramer) Posted Feb 17, 2020 [mailto:?subject=Check%20out%20Q&A%20with%20Mobile%20Growth%20Leader%20Tammy%20Nam%20&body=Check%20out%20https://web3growthassociation.com/blog/qa-with-mobile-growth-leader-tammy-nam&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20Q&A%20with%20Mobile%20Growth%20Leader%20Tammy%20Nam%20&body=Check%20out%20https://web3growthassociation.com/blog/qa-with-mobile-growth-leader-tammy-nam&utm_medium=social&utm_source=email) [MGS20](https://web3growthassociation.com/blog/tag/mgs20) [Retention and Engagement](https://web3growthassociation.com/blog/tag/retention-and-engagement) Tammy Nam is the Chief Marketing Officer & Chief Operating Officer at [PicsArt](https://picsart.com/)—but she’s also much more than that. As her nominator for the MGS mBolden Women of the Year Awards said, “Tammy is an exemplary example of what a winning leader is—she strengthens others by developing their competence, she fosters collaboration by building an all-star team that trusts one another, and she shows appreciation for individual excellence by always providing feedback—even going as far as personalizing recognition for results. Tammy goes above and beyond by igniting passion and purpose among the team and the larger org.” It’s for this and so much more that MGA would like to congratulate Tammy on winning the MGS mBolden Women of the Year Mobile Growth Leader Award. We chatted with Tammy about her early career, how the industry has changed for women, and the trends she’s watching.   **Q: Congratulations on winning the MGS mBolden Women of the Year Award! Can you tell us a little about how you got to where you are now? Did you have any mentors that helped you along the way?** **A:** Early in my career, I wanted to be a writer. I studied journalism in college but quickly realized that the print news business would continue its precipitous decline and that I should find another path. I accidentally stumbled onto tech marketing when I moved back to San Francisco in 1995, the same year that Yahoo! launched (and three years before Google). I loved living and working in the Bay Area, the birthplace of modern tech, because it was so new, fast-paced and smart. I loved marketing for the same reasons; everything was innovative. Even SEO wasn’t a thing at the time, and it would be years before the rise of social networks, the app stores, paid UA (at least in the way we know it today). What mattered most in the marketing mix at the time—at least for consumer tech—was corporate positioning and your company’s overall *story*. Interestingly, I see that we’re coming full circle again to the importance of a brand’s storyline. I’ve had quite a few people help me along my career journey. Until recently, however, there were very few female executives to emulate or even talk with. That is definitely not the case today.   **Q: Have you seen the industry change for women over the years?** **A:** Absolutely. A record number of women are starting tech companies and getting funded; they’re joining—and even dominating—VC firms; they’re joining boards (both public and private); and of course, they’re running companies of all stages in all executive roles. At PicsArt, 51% of the staff are female, including about 30% of engineering and 40% of our executive team. I would say that these changes are fairly recent—maybe in the last five years, or so, but the rate of change has been incredibly rapid. More girls are seeing visible role models, which will, in turn, inspire future generations. Companies and boards are also realizing that it’s good business to have women at the helm!   **Q: What industry mobile growth trends are you watching in 2020?** **A:** I think you’ll continue to see the growth of short-form video platforms like TikTok, Byte, and others. These visual platforms help to reach global audiences without having to localize the content, which is a bonus. And the “ugly cool” or “authentic” aesthetic will continue to have its moment.   **Q: If you could share just one tip with other mobile growth marketers, what would it be?** **A:** Investing in your core users/community is always a winning tactic. They’ll give you free, relevant, fast product feedback. And if they feel like you’re paying attention to what they have to say, they’ll be the most loyal and vocal advocates, both online and offline. While it may be harder to measure the immediate value of Community Development, investing here will pay longer-term dividends.   **Q: Let’s end this on a fun note! Tell us a little about yourself outside of the office. What do you do in your spare time?** **A:** If I were 30 years younger, I think I’d be a professional tennis player. I try to play every chance I get, though it’s a bit tough these days with so much travel and other priorities!   #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... Posted Sep 28, 2018](https://web3growthassociation.com/podcasts/2018/09/28/where-the-action-and-the-money-really-is-in-mobile-gaming-apps) #### [![How Homesnap attracted 1 million real estate agents – and keeps them coming back](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/TimCondon_mediaThumbnail-650x325.jpg?width=300&name=TimCondon_mediaThumbnail-650x325.jpg) How Homesnap attracted 1 million real estate ... Posted Nov 2, 2018](https://web3growthassociation.com/podcasts/2018/11/02/how-homesnap-attracted-1-million-real-estate-agents-and-keeps-them-coming-back) #### [![Five Tips: Developing Apps for Foldable Displays](https://web3growthassociation.com/hs-fs/hubfs/mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg?width=300&name=mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg) Five Tips: Developing Apps for Foldable Displays Posted Apr 6, 2021](https://web3growthassociation.com/blog/five-tips-developing-apps-for-foldable-displays) #### [![Keeping Up with ASO Updates Impacting App Store Optimization in 2019](https://web3growthassociation.com/hs-fs/hubfs/Linda_Harnisch-01-1.png?width=300&name=Linda_Harnisch-01-1.png) Keeping Up with ASO Updates Impacting App Store ... Mobile Gaming Posted Jul 3, 2019](https://web3growthassociation.com/blog/2019/07/03/keeping-up-with-aso-updates-impacting-app-store-optimization-in-2019) #### [![Save more than money by automating your media portfolio](https://web3growthassociation.com/hs-fs/hubfs/Matt%20Sadofsky.jpg?width=300&name=Matt%20Sadofsky.jpg) Save more than money by automating your media ... Posted Dec 19, 2019](https://web3growthassociation.com/videos/save-more-than-money-by-automating-your-media-portfolio) #### [![How marketers can use keyboard apps to power effective UA and build brand](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Video%20Images/Baidu-650x325.jpg?width=300&name=Baidu-650x325.jpg) How marketers can use keyboard apps to power ... Posted Apr 26, 2019](https://web3growthassociation.com/videos/2019/04/26/how-marketers-can-use-keyboard-apps-to-power-effective-ua-and-build-brand) ### Related Articles #### [Q&A with People's Choice Awards Winner Katie Wilson](https://web3growthassociation.com/blog/qa-with-peoples-choice-awards-winner-katie-wilson) #### [Q&A with People's Choice Award Winner Ashleigh Rankin](https://web3growthassociation.com/blog/qa-with-peoples-choice-award-winner-ashleigh-rankin) #### [Q&A with Champion of Women Ngozi Ogbonna](https://web3growthassociation.com/blog/qa-with-champion-of-women-ngozi-ogbonna) #### [Q&A with Champion of Women Award Winner Nancy Peters](https://web3growthassociation.com/blog/qa-with-champion-of-women-award-winner-nancy-peters) Join Our Newsletter Sign-up to get the latest mobile growth news, updates, and trends directly in your inbox twice a month. [![MGA Logo_Vertical-White-400px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Vertical-White-400px.png?width=200&height=100&name=MGA%20Logo_Vertical-White-400px.png "MGA Logo_Vertical-White-400px")](https://web3growthassociation.com/) - [Events](https://www.mobilegrowthsummit.com/events) - [Media](https://www.mobilegrowthsummit.com/all-media) - [Company](https://web3growthassociation.com/company) - [Become a Sponsor](https://www.mobilegrowthsummit.com/sponsor-application) - [Apply to Speak](https://www.mobilegrowthsummit.com/speaker-application) - Subscribe to MGA Newsletter - [Advertise With Us](https://share.hsforms.com/1wSm-xNj1TZGNZ0YiR97aGA34v9x) - - - - - © 2020 MOBILE GROWTH ASSOCIATION ALL RIGHTS RESERVED. Contact us at [info@mobilegrowthsummit.com](mailto:info@mobilegrowthsummit.com) [Privacy Policy](https://web3growthassociation.com/privacy-policy) [Terms & Conditions](https://web3growthassociation.com/terms-and-conditions) #### Become a Sponsor The MGS Annual Sponsor Rewards maximizes and drives growth for our Sponsors. We are rewarding our loyal Sponsors in our seventh year of business with a comprehensive range of additional benefits and services. Enter your contact information here and we'll email you a Sponsor Kit so you can drive deal-flow and bottom-line revenue for your company. #### Apply to Speak #### Join our newsletter Sign-up to get the latest mobile growth news, updates, and trends directly in your inbox twice a month.