--- title: Successful User Acquisition in 2020 and Beyond description: Omri Argaman, CMO of Zoomd, unpacks the changes in user acquisition (UA) during 2020 and explores new strategies for successful UA going forward. image: https://web3growthassociation.com/hubfs/Screen%20Shot%202020-09-09%20at%203.20.47%20PM.png --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  Recruit More Diverse Mobile Dev Talent with These Three Organizations](https://web3growthassociation.com/blog/recruit-more-diverse-mobile-dev-talent-with-these-three-organizations) [Are Indies Too Cool for Data? Lucky Kat Studios Tells All  ](https://web3growthassociation.com/blog/are-indies-too-cool-for-data-lucky-kat-studios-tells-all) # Successful User Acquisition in 2020 and Beyond ![](https://web3growthassociation.com/hubfs/Screen%20Shot%202020-09-09%20at%203.20.47%20PM.png) [Rebecca Castellani](https://web3growthassociation.com/blog/author/rebecca-castellani) Posted Sep 24, 2020 [mailto:?subject=Check%20out%20Successful%20User%20Acquisition%20in%202020%20and%20Beyond%20&body=Check%20out%20https://web3growthassociation.com/blog/successful-user-acquisition-in-2020-and-beyond&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20Successful%20User%20Acquisition%20in%202020%20and%20Beyond%20&body=Check%20out%20https://web3growthassociation.com/blog/successful-user-acquisition-in-2020-and-beyond&utm_medium=social&utm_source=email) [Growth](https://web3growthassociation.com/blog/tag/growth) [User Acquisition](https://web3growthassociation.com/blog/tag/user-acquisition) Delivered at MGS GVC 1.0, Omri Argaman, CMO of Zoomd, unpacks the changes in user acquisition (UA) during 2020 and explores new strategies for successful UA going forward. Argaman’s session considers the following: - Leveraging agility to boost performance in COVID-19 - Identifying opportunities in bad situations - Acting fast to gain an edge over the competition - Transparency regarding media sources - Ad fraud solutions - The importance of experimentation and scouting new channels - “BrandFormance” (Branding + Performance); or, going up in the funnel to succeed in the lower parts The outbreak of coronavirus has impacted all areas of life and business, but as Argaman points out, those nimble user acquisition managers who embraced the “new building blocks” actually enjoyed significant success in 2020. For more insight into identifying opportunities, developing a UA strategy, and implementing change in 2020 and beyond, check out Argaman’s full MGS GVC 1.0 session. Want to keep learning? 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