Be confident the time and money you're spending on growing your business make a difference. Explore ways to ...
Learn how to improve LTV with expert advice on the difficulties of tracking LTV, lenses used to measure LTV, ...
Tessa Miskell and Alice Muir from Phiture, deliver this MGS GVC 1.0 session on improving user experience with ...
MGA aims to educate app marketers with a series of webinars, webcasts, and virtual conferences beginning in ...
Apple announced that it will retire IDFA with iOS 14. Here's what mobile marketers need to know to start ...
When it comes to measuring success and predicting potential, LTV is the most important metric to be considered ...
In this MGS Europe 19 session, Martin Jelinek, Head of Marketing for AppAgent, delivers an informative and ...
Get the lowdown on LTV with Ajay Sampat, Senior Engineering Manager at Lyft—from initial calculations to putting ...
During the COVID-19 pandemic, people are turning to apps for many reasons. That means competition is hot. Here's ...
We're all adjusting to the new normal, but many app developers are pivoting to help users and devise new ...
Use the five love languages to let your customers know you care, improve their experience, and your connection ...
Thinking about getting into the LATAM app market? If you’re not, you should be. Here are three trends to keep an ...
The MGS Podcast was bursting with exclusive interviews and great insights in 2019. If you didn't have time to ...
Catch up with the hottest trends in mobile marketing with these five videos from MGS’ 2019 events.
A tricky problem is forcing a paradigm shift in mobile app marketing. Paid acquisition is expensive and platforms ...
COVID-19 has seen the rise of contact tracing apps but the proliferation of these apps has led to a trust problem. ...
A bit more advanced than your old flip-phone, foldable phone displays are here and app developers need to keep a ...
The key to growth isn't always new users. Learn how Full HP finds engaged users from the start to retain them for ...
Every year app marketing professionals eagerly await major iOS and Android operating system updates with nervous ...
Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s love languages”can be ...
Will location-based marketing be a casualty of ATT and the privacy era? Not likely.
COVID-19 has changed a lot for app publishers and mobile marketers, but these tips can help you continue to grow ...
Delivered by Vlad Drobotun, Director of Customer Success at Scalarr, this session investigates the risks of ...
New roles for MGA founders, Dave Westin and Jen Laloup, signal dynamic growth and a mission-driven approach. Learn ...
Explore the different perceptions Millennials and Gen Z have when it comes to brands, and how to cultivate brand ...
Uncertain times mean its time for bold actions. Picap's Harlyn Pacheco explains why now is the right time to ...
Check out these examples of brands coming together to introduce apps that leverage the power of their mutual ...
Explore web-to-app strategy, including how to maximize market share, save money and improve tracking; combining ...
We're excited about our first-ever hybrid event, MGS GAMES. Learn all about the MGA Standard which we will apply ...
Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ...
Take these factors into consideration when you're deciding whether to focus your energy on the Apple App Store or ...
Learn about the practicalities and legalities of creating a remote work environment, the difficulties of ...
Gabriel Sampaio, Acquisition and Performance Supervisor of the International Division of Rede Globo, navigates the ...
LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ...
Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with ...
New research from Adjust suggests paid UA activities are on the rise and will be an important part of growth ...
Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ...
Get inside insight into what investors are looking for in fintech products from Uri Pomerantz, a venture partner ...
Sarah Main, Director of Product at WeatherBug, delivers this MGS20 session on converting dissatisfied customers ...
Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ...
As people across the U.S. prepare for Thanksgiving, we think it's a good time to feature apps that help you share ...
While paid user acquisition is crucial for games of all genres (read more about its effect on hyper-casual games ...
Learn how to get your app feature built with Together Lab's Jenny Kay Pollock. Start with a good idea, focus on ...
When it comes to creative applications of AR, the sky is the limit — and savvy mobile marketers are wise to take ...
When Yotta decided to A/B test its referral program rewards the team learned that "less" is, in fact, sometimes ...
The Coronavirus is forcing people to think twice about the sharing economy, and apps are expanding and adapting to ...
Hold the hotel ballroom, virtual conferences are here and we have tips for making the most of the experience ...
