The Power of Promo Codes for User Acquisition in 2022

The Power of Promo Codes for User Acquisition in 2022

User Acquisition
Mobile Growth in 2022: From User Retention to Monetization

Mobile Growth in 2022: From User Retention to Monetization

User Acquisition
Location Based Marketing in the Privacy Era

Location Based Marketing in the Privacy Era

User Acquisition
Top UX/UI Trends in LATAM: Everything You Need to Know

Top UX/UI Trends in LATAM: Everything You Need to Know

User Acquisition
iOS 15: A Round-Up of the Biggest Changes for App Marketers

iOS 15: A Round-Up of the Biggest Changes for App Marketers

User Acquisition
MGA Launches a Job Board for Mobile Professionals

MGA Launches a Job Board for Mobile Professionals

Mobile Gaming
Mobile UI: Balancing Text and Graphics

Mobile UI: Balancing Text and Graphics

Retention and Engagement
How WhatsApp Took Over Latin America

How WhatsApp Took Over Latin America

Retention and Engagement
New Roles for MGA Founders Signal Growth and Mission-Driven Approach

New Roles for MGA Founders Signal Growth and Mission-Driven ...

Mobile Gaming
Managing Your First-Party Data Strategy in an ATT World

Managing Your First-Party Data Strategy in an ATT World

User Acquisition
Play-to-Earn with Hyper-Casual Games

Play-to-Earn with Hyper-Casual Games

Mobile Gaming
What HBO Max’s ‘Mare of Easttown’ Snafu Can Teach Us About Scaling Your App

What HBO Max’s ‘Mare of Easttown’ Snafu Can Teach Us About ...

User Acquisition
Why Players Are Leaving Your Mobile App Game

Why Players Are Leaving Your Mobile App Game

Mobile Gaming
We Doubled Our Referral Program Bonus and it Backfired

We Doubled Our Referral Program Bonus and it Backfired

User Acquisition
Big Data and IoT are Taking Over the App Development Industry

Big Data and IoT are Taking Over the App Development Industry

Retention and Engagement
Best Practices to Build an Offline App (and Why It’s Important)

Best Practices to Build an Offline App (and Why It’s Important)

Retention and Engagement
The IDFApocalypse is Finally Here — This is How to Thrive in this New Landscape

The IDFApocalypse is Finally Here — This is How to Thrive in ...

User Acquisition
App Tracking Transparency (ATT) Explained: An Update

App Tracking Transparency (ATT) Explained: An Update

Retention and Engagement
Boost App Retention Rates with a Little Help from Lottie

Boost App Retention Rates with a Little Help from Lottie

Retention and Engagement
How Can App Branding Evolve?

How Can App Branding Evolve?

User Acquisition
Best Practices for In-App Customer Service

Best Practices for In-App Customer Service

Retention and Engagement
Millennials vs. Gen Z: Loyalty in Brands

Millennials vs. Gen Z: Loyalty in Brands

Retention and Engagement
The Benefits of Knowing Your Brand and User

The Benefits of Knowing Your Brand and User

Retention and Engagement
Push Notifications and In-App Messages for E-Commerce Retention and Engagement

Push Notifications and In-App Messages for E-Commerce Retention ...

Retention and Engagement
The Evolution of Sports on Mobile

The Evolution of Sports on Mobile

Retention and Engagement
How App Developers Are Boosting the Odds for App Opt-ins

How App Developers Are Boosting the Odds for App Opt-ins

Retention and Engagement
The Do’s and Don’ts of Retargeting Apps

The Do’s and Don’ts of Retargeting Apps

User Acquisition
How to Use Rewarded Advertising to Improve User Engagement

How to Use Rewarded Advertising to Improve User Engagement

Mobile Gaming
The Personal (AI-Powered) Approach to Increasing Engagement and Conversions

The Personal (AI-Powered) Approach to Increasing Engagement and ...

Artificial Intelligence
5 App Marketing Trends to Watch in 2021

5 App Marketing Trends to Watch in 2021

User Acquisition
How to Improve Your Mobile App UX with Market Research

How to Improve Your Mobile App UX with Market Research

Retention and Engagement
Get Your IDFA Questions Answered in this AMA

Get Your IDFA Questions Answered in this AMA

User Acquisition
Do Contact Tracing Apps Put Privacy At Risk?

Do Contact Tracing Apps Put Privacy At Risk?

Five Tips: Developing Apps for Foldable Displays

Five Tips: Developing Apps for Foldable Displays

How to Build an Audience of Engaged Users While Growing Your Gaming App

How to Build an Audience of Engaged Users While Growing Your ...

Mobile Gaming
Keeping Up with ASO Updates Impacting App Store Optimization in 2019

Keeping Up with ASO Updates Impacting App Store Optimization in ...

Mobile Gaming
Using “Love Languages” to Unlock Innovative Solutions

Using “Love Languages” to Unlock Innovative Solutions

User Acquisition
Location Based Marketing in the Privacy Era

Location Based Marketing in the Privacy Era

User Acquisition
Navigating the New Abnormal With Help From the Latest Research

Navigating the New Abnormal With Help From the Latest Research

Mobile Gaming
Understanding Ad-Fraud Post-iOS 14

Understanding Ad-Fraud Post-iOS 14

User Acquisition
New Roles for MGA Founders Signal Growth and Mission-Driven Approach

New Roles for MGA Founders Signal Growth and Mission-Driven ...

Mobile Gaming
Millennials vs. Gen Z: Loyalty in Brands

Millennials vs. Gen Z: Loyalty in Brands

Retention and Engagement
Putting LATAM on the Map

Putting LATAM on the Map

Leverage the Power of Shared Audiences with App Collaborations

Leverage the Power of Shared Audiences with App Collaborations

User Acquisition
Web-to-App Strategy: Maximize Market Share, Save Money & Improve Tracking

Web-to-App Strategy: Maximize Market Share, Save Money & Improve ...

User Acquisition
Our Commitment to You and Our COVID-19 Response

Our Commitment to You and Our COVID-19 Response

Mobile Gaming
The Changing Landscape of Mobile Gaming

The Changing Landscape of Mobile Gaming

Mobile Gaming
Apple App Store Vs. Google Play Store: What App Publishers Need to Know

Apple App Store Vs. Google Play Store: What App Publishers Need ...

User Acquisition
An Employer’s Guide to Work Life in the Time of Corona

An Employer’s Guide to Work Life in the Time of Corona

How to Target Niche App Audiences

How to Target Niche App Audiences

User Acquisition
Three Reasons LATAM is Ripe For Mobile Gaming Growth

Three Reasons LATAM is Ripe For Mobile Gaming Growth

Mobile Gaming
The Do’s and Don’ts of Retargeting Apps

The Do’s and Don’ts of Retargeting Apps

User Acquisition
Paid User Acquisition is on the Rise

Paid User Acquisition is on the Rise

User Acquisition
How Fintech Can Bridge the Wealth Gap

How Fintech Can Bridge the Wealth Gap

Is Malaysia the Next Innovation Hotbed for Fintech?

Is Malaysia the Next Innovation Hotbed for Fintech?

The Customer Is Always Right: Leveraging Negative Feedback to Improve Product

The Customer Is Always Right: Leveraging Negative Feedback to ...

Retention and Engagement
The Power of Promo Codes for User Acquisition in 2022

The Power of Promo Codes for User Acquisition in 2022

User Acquisition
Using Mobile Technology to Share Gratitude

Using Mobile Technology to Share Gratitude

How to outperform your competitors by tracking LTV throughout Cross-Promoted Gaming Portfolios

How to outperform your competitors by tracking LTV throughout ...

How To Get Your Feature Built: A Playbook from Idea to Production

How To Get Your Feature Built: A Playbook from Idea to Production

Three Cool AR Campaigns You Might Have Missed

Three Cool AR Campaigns You Might Have Missed

We Doubled Our Referral Program Bonus and it Backfired

We Doubled Our Referral Program Bonus and it Backfired

User Acquisition
The Sharing Economy and COVID-19

The Sharing Economy and COVID-19

Retention and Engagement
Make the Most of Virtual Conferences with These Tips

Make the Most of Virtual Conferences with These Tips

Mobile Gaming