---
title: The Benefits of Knowing Your Brand and User
description: Tune in as Catherine Connelly, Co-Founder and SVP of Marketing at The Meet Group delivers this session on knowing your brand – and understanding your users.
---

[Mobile Growth Summit Blog](https://web3growthassociation.com/blog)

# [The Benefits of Knowing Your Brand and User](https://web3growthassociation.com/blog/the-benefits-of-knowing-your-brand-and-user)

 Written by [Rebecca Castellani](https://web3growthassociation.com/blog/author/rebecca-castellani) | Mar 11, 2021

As part of MGS GVC 1.0, Catherine Connelly, Co-Founder and SVP of Marketing at The Meet Group, delivers this session on knowing your brand – and understanding your users. 

 

Connelly’s session includes actionable examples and insights into: 

- Monetizing live streaming and supporting streamers
- Determining user motivation and what makes your app “special”
- Fostering connection between users to build a sense of community
- Reengaging users through chat
- Using focus groups and surveys to better understand user behavior and needs
- Getting creative to locate and attract new users
- Marrying branding with performance marketing to improve performance spend
- The importance of word-of-mouth marketing 
- Utilizing user-generated content 

For more on live streaming and brand development, tune in to the full session.

To learn more about apps and branding, join us at [MGS BRANDS](https://web3growthassociation.com/events/brands).

[View full post](https://web3growthassociation.com/blog/the-benefits-of-knowing-your-brand-and-user)

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