---
title: The Do’s and Don’ts of Retargeting Apps
description: Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with Vincent Meyer, CEO of GOffee.
---

[Mobile Growth Summit Blog](https://web3growthassociation.com/blog)

# [The Do’s and Don’ts of Retargeting Apps](https://web3growthassociation.com/blog/the-dos-and-donts-of-retargeting-apps)

 Written by [Rebecca Castellani](https://web3growthassociation.com/blog/author/rebecca-castellani) | Feb 18, 2021

MGA presents a webinar with Vincent Meyer, CEO of GOffee, on the methods necessary for successful retargeting campaigns in gaming, e-commerce, and entertainment apps.

Meyer’s webinar includes insights into: 

- Defining retargeting, re-install, and re-engagement with your partners
- Leveraging tactics to perform a revenue generator action inside an app
- Setting up and judging a retargeting campaign
- Creating ROI positive campaigns by determining the most valuable action in your app and understanding the funnel of actions the user has to take to get there 
- What you need to establish a successful retargeting campaign: in-app tracking, deep-linking strategy, and fraud tracking
- Recommended channels, ad formats, and messages
- Using generic videos with either a static or dynamic banner to highlight elements you want to push to users
- User attention span and the ideal length for retargeting videos 
- Email retargeting 

For more on successful app retargeting, check out the full webinar.

 

[View full post](https://web3growthassociation.com/blog/the-dos-and-donts-of-retargeting-apps)

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