---
title: The Personal (AI-Powered) Approach to Increasing Engagement and Conversions
description: Tune in as Charles Ng, the VP of Enterprise AI at Appier shares his insights on increasing engagement and conversions using AI-powered personalization.
image: https://web3growthassociation.com/hubfs/Screen%20Shot%202021-01-06%20at%203.00.51%20PM.png
---

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# The Personal (AI-Powered) Approach to Increasing Engagement and Conversions

![](https://web3growthassociation.com/hubfs/Screen%20Shot%202021-01-06%20at%203.00.51%20PM.png)

[Rebecca Castellani](https://web3growthassociation.com/blog/author/rebecca-castellani) Posted Jan 21, 2021

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[Artificial Intelligence](https://web3growthassociation.com/blog/tag/artificial-intelligence) [Retention and Engagement](https://web3growthassociation.com/blog/tag/retention-and-engagement)

In this MGS GVC 1.0 session, Charles Ng, the VP of Enterprise AI at Appier, shares his insights on increasing engagement and conversions using AI-powered personalization.

This session includes valuable information on: 

- The importance of personalization (as opposed to generic promotion)
- How personalization can increasing conversion rates by up to 200%+
- The challenges of personalization – such as the complexity of managing multiple channels, the difficulties posed by fragmented data, and the inability to easily experiment with personalization
- How AI can help with personalization by using data to predict user interest, serve users the right product, and determine when and where to address users

For more on personalization and AI – including use cases and best practices – tune in to the full video.

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