--- title: Three Cool AR Campaigns You Might Have Missed description: When it comes to creative applications of AR, the sky is the limit — and savvy mobile marketers are wise to take advantage of this emergent technology. image: https://web3growthassociation.com/hubfs/Screen%20Shot%202021-06-04%20at%201.31.04%20PM.png --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  The No-Code Movement: Changing the Way Apps Are Made](https://web3growthassociation.com/blog/the-no-code-movement-changing-the-way-apps-are-made) [Play-to-Earn with Hyper-Casual Games  ](https://web3growthassociation.com/blog/play-to-earn-with-hyper-casual-games) # Three Cool AR Campaigns You Might Have Missed ![](https://web3growthassociation.com/hubfs/Screen%20Shot%202021-06-04%20at%201.31.04%20PM.png) [Rebecca Castellani](https://web3growthassociation.com/blog/author/rebecca-castellani) Posted Jun 15, 2021 [mailto:?subject=Check%20out%20Three%20Cool%20AR%20Campaigns%20You%20Might%20Have%20Missed%20&body=Check%20out%20https://web3growthassociation.com/blog/three-cool-ar-campaigns-you-might-have-missed&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20Three%20Cool%20AR%20Campaigns%20You%20Might%20Have%20Missed%20&body=Check%20out%20https://web3growthassociation.com/blog/three-cool-ar-campaigns-you-might-have-missed&utm_medium=social&utm_source=email) Augmented reality (AR) has been shaking up the mobile game industry since the [2016 Pokemon Go craze](https://www.theverge.com/2017/7/6/15888210/pokemon-go-one-year-anniversary-timeline) — but now it’s infiltrating the digital marketing sector, bringing a dimension of interactivity to advertising.  In 2017, the worldwide AR market size was approximately 3.5 billion, but [Statista](https://www.statista.com/statistics/897587/world-augmented-reality-market-value/) predicts it will exceed 198 billion by 2025. The popularity of AR is growing because AR ad campaigns work. In 2014, [Pepsi’s “Unbelievable” AR ad](https://www.youtube.com/watch?v=GB_qT6rAPyY) in a London bus shelter went viral and became [one of YouTube’s most viewed ad campaigns](https://www.jcdecaux.com/blog/augmented-reality-and-outdoor-5-campaigns-make-your-eyes-pop). The “Unbelievable” ad used 3D graphics to attract attention and elicit a public reaction from passersby, but other AR ads take a more immersive, gamified approach or engage viewers with some interactive spectacle. Some even use AR to provide unique customer services — [especially during the pandemic](https://hbr.org/2020/10/how-ar-is-redefining-retail-in-the-pandemic).   When it comes to creative applications of AR, the sky really is the limit — and savvy mobile marketers would be wise to take advantage of this emergent technology. Check out these three innovative AR ads to inspire your own AR campaign strategy.   ## Burger King x Angry Birds [Burger King recently teamed up with Rovio Entertainment](https://mobilemarketingmagazine.com/rovio-and-burger-king-collaborate-to-deliver-webar-experience-for-kids-meals-/), the developer responsible for the popular Angry Birds franchise, to create a unique AR experience to promote their “King JR” kids meals. By scanning a QR code printed on various Burger items and signage, consumers activate an Angry Birds game in which they must defend three 3D eggs from nefarious “Hatchlings.” Hatchlings are deterred by tapping them or launching slime catapults to slow their progress, eventually leading to a power-up that automatically flips the camera to front-facing mode and allows players to blow all the Hatchlings away. The AR experience concludes with an opportunity to save a photo of the Angry Birds experience, which can then be shared with friends, extending the power of this ad campaign from the player to their social network.  ## Burberry’s “World of Olympia” campaign In a bid to attract consumers to brick-and-mortar retailers post-lockdown, [Burberry launched its latest handbag, Olympia, with an AR experience](https://www.burberryplc.com/en/news/brand/2021/burberry-invites-customers-into-the-world-of-olympia-with-its-la.html) in the British department store Harrods. Unlike quick, phone-bound experiences, the “World of Olympia” campaign is more like a living art installation. From among the half-moon handbags and Grecian columns rises a QR code on a square white pedestal. Scan it, and the code awakens a Greek statue of [Elpis](https://en.wikipedia.org/wiki/Elpis), the spirit of hope. Elpis glides before the customer and product, seamlessly bridging the gap between digital and physical. It’s a sight customers actually want to photograph and share, making Burberry’s AR campaign an effective sales — and brand marketing — tool. After this successful debut in Harrods, Burberry plans to install more “World of Olympia” AR pop-ups in stores like Galaxy Macau and Bergdorf Goodman.  ## IKEA’s “Escape the Clutter” Earlier this year, [IKEA announced the launch of “Escape the Clutter,”](https://www.ikea.com/us/en/campaigns/escape-the-clutter-pub7490bf20) a “brand-new, first-of-its-kind, crazy-fun-but-also-fairly challenging augmented reality escape room on Snapchat.” After downloading Snapchat and scanning the IKEA Snapcode, players use IKEA organization solutions to clean up the room, find keys, and escape the clutter. IKEA also created a [physical escape room and filmed three Buzzfeed employees interacting with the IKEA furniture](https://www.youtube.com/watch?v=FgFCo_PXpek). The “Escape the Clutter” campaign works as both a product and brand marketing tool, but it also serves a third purpose: to acquaint the IKEA customer base with AR experiences. [Like many other online retailers](https://www.forbes.com/sites/lelalondon/2021/05/20/virtual-try-on-is-more-than-a-pandemic-trendand-these-brands-are-reaping-the-rewards/?sh=21ab441c6c82), IKEA now offers customers the ability to test out scaled AR projections of IKEA products in their own homes with [IKEA Place](https://apps.apple.com/us/app/ikea-place/id1279244498). This use of AR technology in advertising *and* customer service gives IKEA a sense of cutting-edge credibility — not to mention a serious cool factor.   #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... Posted Sep 28, 2018](https://web3growthassociation.com/podcasts/2018/09/28/where-the-action-and-the-money-really-is-in-mobile-gaming-apps) #### [![How Homesnap attracted 1 million real estate agents – and keeps them coming back](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/TimCondon_mediaThumbnail-650x325.jpg?width=300&name=TimCondon_mediaThumbnail-650x325.jpg) How Homesnap attracted 1 million real estate ... Posted Nov 2, 2018](https://web3growthassociation.com/podcasts/2018/11/02/how-homesnap-attracted-1-million-real-estate-agents-and-keeps-them-coming-back) #### [![Five Tips: Developing Apps for Foldable Displays](https://web3growthassociation.com/hs-fs/hubfs/mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg?width=300&name=mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg) Five Tips: Developing Apps for Foldable Displays Posted Apr 6, 2021](https://web3growthassociation.com/blog/five-tips-developing-apps-for-foldable-displays) #### [![Keeping Up with ASO Updates Impacting App Store Optimization in 2019](https://web3growthassociation.com/hs-fs/hubfs/Linda_Harnisch-01-1.png?width=300&name=Linda_Harnisch-01-1.png) Keeping Up with ASO Updates Impacting App Store ... Mobile Gaming Posted Jul 3, 2019](https://web3growthassociation.com/blog/2019/07/03/keeping-up-with-aso-updates-impacting-app-store-optimization-in-2019) #### [![Save more than money by automating your media portfolio](https://web3growthassociation.com/hs-fs/hubfs/Matt%20Sadofsky.jpg?width=300&name=Matt%20Sadofsky.jpg) Save more than money by automating your media ... Posted Dec 19, 2019](https://web3growthassociation.com/videos/save-more-than-money-by-automating-your-media-portfolio) #### [![How marketers can use keyboard apps to power effective UA and build brand](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Video%20Images/Baidu-650x325.jpg?width=300&name=Baidu-650x325.jpg) How marketers can use keyboard apps to power ... Posted Apr 26, 2019](https://web3growthassociation.com/videos/2019/04/26/how-marketers-can-use-keyboard-apps-to-power-effective-ua-and-build-brand) ### Related Articles #### [3 Ways Businesses Can Apply SMS Marketing](https://web3growthassociation.com/blog/3-ways-businesses-can-apply-sms-marketing) #### [Mobile App Growth Strategies for 2022 and Beyond](https://web3growthassociation.com/blog/app-growth-strategies-for-2022-and-beyond) #### [Mobile App Marketing Beyond Facebook, Google, and Apple](https://web3growthassociation.com/blog/mobile-app-marketing-beyond-facebook-google-and-apple) #### [A look under the hood at USA TODAY NETWORK’s approach to augmented reality \[Digital Content Next\]](https://web3growthassociation.com/blog/2019/01/18/a-look-under-the-hood-at-usa-today-networks-approach-to-augmented-reality-dcn-blog) Join Our Newsletter Sign-up to get the latest mobile growth news, updates, and trends directly in your inbox twice a month. [![MGA Logo_Vertical-White-400px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Vertical-White-400px.png?width=200&height=100&name=MGA%20Logo_Vertical-White-400px.png "MGA Logo_Vertical-White-400px")](https://web3growthassociation.com/) - [Events](https://www.mobilegrowthsummit.com/events) - [Media](https://www.mobilegrowthsummit.com/all-media) - [Company](https://web3growthassociation.com/company) - [Become a Sponsor](https://www.mobilegrowthsummit.com/sponsor-application) - [Apply to Speak](https://www.mobilegrowthsummit.com/speaker-application) - Subscribe to MGA Newsletter - [Advertise With Us](https://share.hsforms.com/1wSm-xNj1TZGNZ0YiR97aGA34v9x) - - - - - © 2020 MOBILE GROWTH ASSOCIATION ALL RIGHTS RESERVED. Contact us at [info@mobilegrowthsummit.com](mailto:info@mobilegrowthsummit.com) [Privacy Policy](https://web3growthassociation.com/privacy-policy) [Terms & Conditions](https://web3growthassociation.com/terms-and-conditions) #### Become a Sponsor The MGS Annual Sponsor Rewards maximizes and drives growth for our Sponsors. We are rewarding our loyal Sponsors in our seventh year of business with a comprehensive range of additional benefits and services. Enter your contact information here and we'll email you a Sponsor Kit so you can drive deal-flow and bottom-line revenue for your company. #### Apply to Speak #### Join our newsletter Sign-up to get the latest mobile growth news, updates, and trends directly in your inbox twice a month.