--- title: Three Ways to Use AI in Mobile App Testing description: AI can help you handle the tedious process of testing your app. Find out three of the most effective ways you can put AI to use to keep your app running. image: https://web3growthassociation.com/hubfs/artificial-intelligence-2167835_640.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  Sector Spotlight: E-commerce in LATAM](https://web3growthassociation.com/blog/sector-spotlight-e-commerce-in-latam) [How to Target Niche App Audiences  ](https://web3growthassociation.com/blog/how-to-target-niche-app-audiences) # Three Ways to Use AI in Mobile App Testing ![](https://web3growthassociation.com/hubfs/artificial-intelligence-2167835_640.jpg) [Brooke Joel](https://web3growthassociation.com/blog/author/brooke-joel) Posted Oct 27, 2020 [mailto:?subject=Check%20out%20Three%20Ways%20to%20Use%20AI%20in%20Mobile%20App%20Testing%20&body=Check%20out%20https://web3growthassociation.com/blog/three-ways-to-use-ai-in-mobile-app-testing&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20Three%20Ways%20to%20Use%20AI%20in%20Mobile%20App%20Testing%20&body=Check%20out%20https://web3growthassociation.com/blog/three-ways-to-use-ai-in-mobile-app-testing&utm_medium=social&utm_source=email) Just a few short years ago, companies were hesitant about integrating AI into their business operations. Fears about everything from job security to privacy issues kept many businesses from embracing AI fully. However, things are rapidly changing. [HP details how AI’s benefits](https://store.hp.com/us/en/tech-takes/ways-openai-is-changing-the-world) to various industries — such as healthcare, education, transportation, manufacturing and customer service — have showcased just how crucial it is for industries to make full use of this up and coming technology. And the mobile industry stands to bene fit just as much as any other vertical. From significantly improving customer service through chatbot integration and allowing apps to have voice-activated features to automating tedious processes and giving phones the capability to capture and analyze visual information – the innovations AI brought to mobile apps are endless. Aside from taking mobile application development to new heights, AI is also making waves when it comes to app testing. Here are three ways you can use AI to improve your app testing: 1. **Determinism:** The problems apps have to address changes by the minute. This undeniable reality highlights the importance of AI when it comes to app testing. With its ability to not only learn but work at an inhuman pace, AI is able to provide ever-changing solutions that consistently take into account new information and data. As test objectives change, so should the test method and this is only possible because of AI. As app testing becomes less and less deterministic, it will grow even more crucial for test engineers to support learning expected test results from the same data that trains the decision-making AI. 2. **User engagement:** The success of any mobile app heavily relies on its ability to engage users and keep them coming back to the app. This is where AI can come in. [Forbes suggests that with AI's ability](https://www.forbes.com/sites/insights-pega/2017/11/02/4-ways-to-drive-customer-engagement-with-ai/) to analyze user behavior developers can gain access to valuable insights. This will help them analyze how their clients use the app and optimize the customer experience accordingly. Whether it's making changes to pain points or tweaking the app to push popular features to the forefront, AI can help you craft a more engaging journey. 3. **Test planning:** Aside from the testing itself, the planning that happens beforehand also takes a great deal of effort and time. Traditionally, developers would have to come up with hundreds upon hundreds of test scenarios and repeat this process for every version, every app and every release. AI can help expedite this process by crawling through each screen, analyzing each app and using that knowledge to generate and execute unique test scenarios. The developers can then use these scenarios as a starting point and add more later on.   ## Challenges to AI adoption in mobile app development As explained in [our previous post "Lean AI: The Secret To App Growth"](https://www.mobilegrowthassociation.com/blog/lean-ai-the-secret-to-app-growth), the world slowly shifts into the digital space, it can no longer be denied that soon enough customer acquisition efforts will heavily rely on AI, along with machine learning and automation in order to adapt, customize and personalize applications. However, the reality is a lot of organizations are still struggling in fully integrating AI into their operations and making full use of its potential. They are also bombarded with the following challenges: - Inadequate computing - Lack of funding - Shortage in experts - Lack of public and government trust - Data privacy and security - Algorithm bias AI has come a long way. And with the world is finding itself relying more and more on connected devices, the challenges and issues with AI adoption will soon enough be overshadowed by the multitude of benefits that it offers. This will therefore leave developers with no choice but to increasingly adapt and integrate AI into their app development.   #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... 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