---
title: Understanding Ad-Fraud Post-iOS 14
description: Delivered by Vlad Drobotun, Director of Customer Success at Scalarr, this session investigates the risks of ad-fraud after the IDFA update in iOS14.
---

[Mobile Growth Summit Blog](https://web3growthassociation.com/blog)

# [Understanding Ad-Fraud Post-iOS 14](https://web3growthassociation.com/blog/understanding-ad-fraud-post-ios-14)

 Written by [Rebecca Castellani](https://web3growthassociation.com/blog/author/rebecca-castellani) | Nov 19, 2020

Delivered by Vlad Drobotun, Director of Customer Success at Scalarr, this MGS Deep Dives: IDFA investigates the risks of ad-fraud after the upcoming IDFA update in iOS14.

Subjects covered in the video include:

- How fraudsters operate
- Why making IDFA opt-in is good for fraudsters
- New attribution fraud types such as click spam and dynamic IP addresses
- The future of click/install farming
- The increased difficulty of targeting zombie devices
- How Apple plans to combat fraud post-iOS14
- Ways advertisers can estimate fraud risks

For more risk analysis, insight into the potential fraud post-iOS14, and effective methods of combatting emergent fraud, [check out our latest whitepaper](https://www.mobilegrowthassociation.com/asked-and-answered?utm_campaign=Digest&utm_medium=email&_hsmi=98455613&_hsenc=p2ANqtz-9TTr9xO9QMo6TwUHpkWke2Ww_692vozuTxy-7KaRUbk8X1Ym2Vlc_IUCQTnKyLfa9M8nVzXX6rX8boic3XeSENkzzpm2elhxJgLO_icc3ml6VNqlc&utm_content=98455613&utm_source=hs_email).

 

[View full post](https://web3growthassociation.com/blog/understanding-ad-fraud-post-ios-14)

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