--- title: Voice Technology and Mobile Apps description: "It's a \"voice-first world\" so why aren't mobile developers embracing the power of voice technology as readily as they should?" image: https://web3growthassociation.com/hubfs/voice-control-2598422_1920.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  Meet Our TalentX Recruiter at MGS GVC 1.0](https://web3growthassociation.com/blog/meet-our-talentx-recruiter-at-mgs-gvc-1.0) [How Rappi Engages Users to Build Loyalty and Growth  ](https://web3growthassociation.com/blog/how-rappi-engages-users-to-build-loyalty-and-growth) # Voice Technology and Mobile Apps ![](https://web3growthassociation.com/hubfs/voice-control-2598422_1920.jpg) [Staff Writer](https://web3growthassociation.com/blog/author/staff-writer) Posted May 27, 2020 [mailto:?subject=Check%20out%20Voice%20Technology%20and%20Mobile%20Apps%20&body=Check%20out%20https://web3growthassociation.com/blog/voice-technology-and-mobile-apps&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20Voice%20Technology%20and%20Mobile%20Apps%20&body=Check%20out%20https://web3growthassociation.com/blog/voice-technology-and-mobile-apps&utm_medium=social&utm_source=email) [Product](https://web3growthassociation.com/blog/tag/product) By Lin Pophal Peter Bryant is a mobile developer and technical training coordinator in the UK. He says that, while consumers are often easily impressed by the capabilities of a voice assistant, for instance, “in the real world, the only use cases I’ve seen of people actually using voice assistants are within the home when the hands are otherwise occupied doing something like cooking.”While consumers have invested heavily in digital assistant hardware like Amazon Echo and Google Home, few are using the capabilities of these tools effectively. “The capabilities of the technology are overshadowed by the inconvenience of having to remember the right commands,” Bryant says. ### **Voice Applications More Common at Home** Bryant’s perspectives are supported by research from [Perficient’s third annual Voice Usage Survey](https://www.perficient.com/insights/research-hub/voice-usage-trends). Sixty percent of respondents indicate that they use voice commands “at home alone,” the highest category of use. That’s down from 2017 results, as other areas of access have increased including “in a restaurant with friends,” “in the office with coworkers,” “at the gym,” “at a party,” and “in a theatre.” Those in the 25-34 age group are most likely to use voice commands. Voice apps have the potential to offer great convenience for users and, specifically, could help to improve quality of life for disabled people, says David Morneau, a serial entrepreneur and cofounder of [inbeat.co](http://inbeat.co/), a TikTok and Instagram influencer discovery platform. “For those with vision impairments, Parkinson’s disease or the elderly, it can be a lifesaver,” he says. ### **Still Opportunity for Fully Effective Voice App Offerings** Voice technology has been around for quite some time in the healthcare industry, says Mansoor Alam, chief technology officer at [Memoir Health](https://memoirhealth.com/). But, he adds, its direct integration into electronic health records (EHRs) has had mixed reviews. “There are few apps that I believe are adding true value to end-users through the adoption of voice technology outside of dictation,” Alam say. He points to [ELSA as one of the most promising applications](https://elsaspeak.com/en/) he’s seen. Alam predicts that: “Greater collaboration among developers through APIs and marketplaces—like Alexa—will catalyze the opportunities.” ### **Overcoming Barriers** Colin Ma is the founder of [OC Tech Alliance](https://www.octechalliance.com/) and has helped Fortune 500 companies build enterprise web applications and mobile apps. “Mobile apps are not fully embracing voice technology,” he says, for two primary reasons: - “Getting voice technology right is hard. It’s easy to implement it, but if you want good voice processing where the app can get 95% or more words correct it's difficult and expensive.” - “Having voice functionality for an app is rarely a key feature or priority. The time and talent it takes to integrate voice well make voice a low priority for most apps for all except the largest companies because it doesn’t attract many more users or directly lead to more revenue.” For these reasons, he says, “most mobile apps don’t use voice technology because it’s not a priority.” That may change, though, spurred on by safety concerns raised during the COVID-19 pandemic related to touching surfaces, says Mike MacDonald, director of market development field operations for [Arrive](https://www.arrive.com/https:/www.arrive.com/). “As more people become self-conscious about touching any surface due to Covid-19,” he says, “we’ll see a dramatic increase in apps using voice technology.”   #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... Posted Sep 28, 2018](https://web3growthassociation.com/podcasts/2018/09/28/where-the-action-and-the-money-really-is-in-mobile-gaming-apps) #### [![How Homesnap attracted 1 million real estate agents – and keeps them coming back](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/TimCondon_mediaThumbnail-650x325.jpg?width=300&name=TimCondon_mediaThumbnail-650x325.jpg) How Homesnap attracted 1 million real estate ... Posted Nov 2, 2018](https://web3growthassociation.com/podcasts/2018/11/02/how-homesnap-attracted-1-million-real-estate-agents-and-keeps-them-coming-back) #### [![Five Tips: Developing Apps for Foldable Displays](https://web3growthassociation.com/hs-fs/hubfs/mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg?width=300&name=mika-baumeister-vI8_06RmSC0-unsplash%20(1).jpg) Five Tips: Developing Apps for Foldable Displays Posted Apr 6, 2021](https://web3growthassociation.com/blog/five-tips-developing-apps-for-foldable-displays) #### [![Keeping Up with ASO Updates Impacting App Store Optimization in 2019](https://web3growthassociation.com/hs-fs/hubfs/Linda_Harnisch-01-1.png?width=300&name=Linda_Harnisch-01-1.png) Keeping Up with ASO Updates Impacting App Store ... Mobile Gaming Posted Jul 3, 2019](https://web3growthassociation.com/blog/2019/07/03/keeping-up-with-aso-updates-impacting-app-store-optimization-in-2019) #### [![Save more than money by automating your media portfolio](https://web3growthassociation.com/hs-fs/hubfs/Matt%20Sadofsky.jpg?width=300&name=Matt%20Sadofsky.jpg) Save more than money by automating your media ... Posted Dec 19, 2019](https://web3growthassociation.com/videos/save-more-than-money-by-automating-your-media-portfolio) #### [![How marketers can use keyboard apps to power effective UA and build brand](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Video%20Images/Baidu-650x325.jpg?width=300&name=Baidu-650x325.jpg) How marketers can use keyboard apps to power ... Posted Apr 26, 2019](https://web3growthassociation.com/videos/2019/04/26/how-marketers-can-use-keyboard-apps-to-power-effective-ua-and-build-brand) ### Related Articles #### [TOP 5 MOBILE MARKETING TRENDS THAT WILL SHAPE 2020](https://web3growthassociation.com/blog/top-5-mobile-marketing-trends-that-will-shape-2020) #### [4 social media channels, 4 different marketing strategies: How to tailor communication to maximize organic app downloads](https://web3growthassociation.com/blog/4-social-media-channels-4-different-marketing-strategies-how-to-tailor-communication-to-maximize-organic-app-downloads) #### [Best Practices for User Engagement and Retention](https://web3growthassociation.com/blog/best-practices-for-user-engagement-and-retention) #### [Meet Our TalentX Recruiter at MGS GVC 1.0](https://web3growthassociation.com/blog/meet-our-talentx-recruiter-at-mgs-gvc-1.0) Join Our Newsletter Sign-up to get the latest mobile growth news, updates, and trends directly in your inbox twice a month. [![MGA Logo_Vertical-White-400px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Vertical-White-400px.png?width=200&height=100&name=MGA%20Logo_Vertical-White-400px.png "MGA Logo_Vertical-White-400px")](https://web3growthassociation.com/) - [Events](https://www.mobilegrowthsummit.com/events) - [Media](https://www.mobilegrowthsummit.com/all-media) - [Company](https://web3growthassociation.com/company) - [Become a Sponsor](https://www.mobilegrowthsummit.com/sponsor-application) - [Apply to Speak](https://www.mobilegrowthsummit.com/speaker-application) - Subscribe to MGA Newsletter - [Advertise With Us](https://share.hsforms.com/1wSm-xNj1TZGNZ0YiR97aGA34v9x) - - - - - © 2020 MOBILE GROWTH ASSOCIATION ALL RIGHTS RESERVED. Contact us at [info@mobilegrowthsummit.com](mailto:info@mobilegrowthsummit.com) [Privacy Policy](https://web3growthassociation.com/privacy-policy) [Terms & Conditions](https://web3growthassociation.com/terms-and-conditions) #### Become a Sponsor The MGS Annual Sponsor Rewards maximizes and drives growth for our Sponsors. We are rewarding our loyal Sponsors in our seventh year of business with a comprehensive range of additional benefits and services. Enter your contact information here and we'll email you a Sponsor Kit so you can drive deal-flow and bottom-line revenue for your company. #### Apply to Speak #### Join our newsletter Sign-up to get the latest mobile growth news, updates, and trends directly in your inbox twice a month.