--- title: Shifting Monetization Models Without Sacrificing User Loyalty with ClassPass CMO Joanna Lord description: Shifting Monetization Models Without Sacrificing User Loyalty with ClassPass CMO Joanna Lord image: https://web3growthassociation.com/hubfs/Website%20Images/Podcast%20Images/All/JoannaLord-Classpass_1240x620_banner-650x325.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  How to Rocket Your App to the Top of the App Store Charts](https://web3growthassociation.com/podcasts/2017/09/05/how-to-rocket-your-app-to-the-top-of-the-app-store-charts) [Growth Marketing Strategies with Aurelie Guerrieri from Akila One  ](https://web3growthassociation.com/podcasts/2017/09/01/growth-marketing-strategies-with-aurelie-guerrieri-from-akila-one) # Shifting Monetization Models Without Sacrificing User Loyalty with ClassPass CMO Joanna Lord ![](https://web3growthassociation.com/hubfs/Website%20Images/Podcast%20Images/All/JoannaLord-Classpass_1240x620_banner-650x325.jpg) [admin](https://web3growthassociation.com/podcasts/author/admin) Posted Sep 1, 2017 12:15:03 AM [mailto:?subject=Check%20out%20Shifting%20Monetization%20Models%20Without%20Sacrificing%20User%20Loyalty%20with%20ClassPass%20CMO%20Joanna%20Lord%20&body=Check%20out%20https://web3growthassociation.com/podcasts/2017/09/01/shifting-monetization-models-without-sacrificing-user-loyalty-with-classpass-cmo-joanna-lord&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20Shifting%20Monetization%20Models%20Without%20Sacrificing%20User%20Loyalty%20with%20ClassPass%20CMO%20Joanna%20Lord%20&body=Check%20out%20https://web3growthassociation.com/podcasts/2017/09/01/shifting-monetization-models-without-sacrificing-user-loyalty-with-classpass-cmo-joanna-lord&utm_medium=social&utm_source=email) [Podcasts](https://web3growthassociation.com/podcasts/tag/podcasts) ClassPass CMO Joanna Lord talks with Mobile Growth about the risks associated with shifting monetization models, and how not to alienate your existing loyal customers in the process. 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