---
title: Why having women at the table should be table stakes in app marketing
description: Women at app companies on the move share the lessons and learnings that have allowed them to attain new levels of personal and business growth. We kick off a special mini-series by partnering with mBo
---

[Mobile Growth Summit Podcasts](https://web3growthassociation.com/podcasts)

# [Why having women at the table should be table stakes in app marketing](https://web3growthassociation.com/podcasts/2018/12/13/why-having-women-at-the-table-should-be-table-stakes-in-app-marketing)

 Written by [Peggy Anne Salz](https://web3growthassociation.com/podcasts/author/peggy-anne-salz) | Dec 13, 2018 5:19:02 PM

 

 Women at app companies on the move share the lessons and learnings that have allowed them to attain new levels of personal and business growth. We kick off a special mini-series by partnering with mBolden (formerly Women in Wireless), which champions women in leadership in the mobile, digital and tech industries. Our hosts—Peggy Anne Salz and Farzana Nasser—catch up with [Sabrina Gao](https://www.linkedin.com/in/sabrinagao/), Head of Direct Marketing at [Dashlane](https://www.dashlane.com/), to discuss how Sabrina has built the teams and the data expertise to rocket from 2 million users to a whopping 10 million. Sabrina also talks about the importance of measuring incrementality, particularly when it comes to gauging the effectiveness of above-the-line ad and branding campaigns.

[View full post](https://web3growthassociation.com/podcasts/2018/12/13/why-having-women-at-the-table-should-be-table-stakes-in-app-marketing)

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