--- title: Learning from apps with longer cycles to build deep trust and frequent engagement description: Many apps measure success in MAUs and DAUs, but this approach doesn’t cut it for every category. For that you are going to need a deeper understanding of audiences and better approach to re-engagement image: https://web3growthassociation.com/hubfs/Website%20Images/Podcast%20Images/MarvinRottenberg-2_mediaThumbnail-650x325-1.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  AI is transforming UA and growth marketing—but ad creatives isn’t where it will shine](https://web3growthassociation.com/podcasts/2019/01/09/ai-is-transforming-ua-and-growth-marketing-but-ad-creatives-isnt-where-it-will-shine) [Why rewards advertising aligned with “moments” of accomplishment will convince and convert  ](https://web3growthassociation.com/podcasts/2018/12/19/why-rewards-advertising-aligned-with-moments-of-accomplishment-will-convince-and-convert) # Learning from apps with longer cycles to build deep trust and frequent engagement ![](https://web3growthassociation.com/hubfs/Website%20Images/Podcast%20Images/MarvinRottenberg-2_mediaThumbnail-650x325-1.jpg) [Peggy Anne Salz](https://web3growthassociation.com/podcasts/author/peggy-anne-salz) Posted Jan 2, 2019 10:10:43 AM [mailto:?subject=Check%20out%20Learning%20from%20apps%20with%20longer%20cycles%20to%20build%20deep%20trust%20and%20frequent%20engagement%20&body=Check%20out%20https://web3growthassociation.com/podcasts/2019/01/02/learning-from-apps-with-longer-cycles-to-build-deep-trust-and-frequent-engagement&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20Learning%20from%20apps%20with%20longer%20cycles%20to%20build%20deep%20trust%20and%20frequent%20engagement%20&body=Check%20out%20https://web3growthassociation.com/podcasts/2019/01/02/learning-from-apps-with-longer-cycles-to-build-deep-trust-and-frequent-engagement&utm_medium=social&utm_source=email) [Podcasts](https://web3growthassociation.com/podcasts/tag/podcasts) Many apps measure success in MAUs and DAUs, but this approach doesn’t cut it for every category. For that you are going to need a deeper understanding of audiences and better approach to re-engagement, combining both will drive frequent use and build lasting trust. Our host and Chief Content Officer Peggy Anne Salz catches up with [Marvin Rottenberg](https://www.linkedin.com/in/mrottenberg/?locale=en_US), VP of Marketing at [Ada Health](https://ada.com/app/). The company’s conversational health companion app--developed by doctors, scientists and engineers--provides users personalized medical insights and advises on appropriate next steps. Marvin, recently named App Marketer of the Year (2018), shares how Ada Health uses creatives and feedback to stay top of mind with users—even when they aren’t relying on the app to assess their symptoms. Marvin also discusses how the app relies on other input, such as location, to trigger use and deepen engagement. #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... 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