---
title: Using live video streaming to engage audiences and make money as a bonus
description: In the era of programmatic buying, much of the monetization process has been taken out of app creators’ hands. Algorithms are doing the job for you, but that doesn’t mean there isn’t plenty to conside
---

[Mobile Growth Summit Podcasts](https://web3growthassociation.com/podcasts)

# [Using live video streaming to engage audiences and make money as a bonus](https://web3growthassociation.com/podcasts/2019/03/07/using-live-video-streaming-to-engage-audiences-and-make-money-as-a-bonus)

 Written by [Peggy Anne Salz](https://web3growthassociation.com/podcasts/author/peggy-anne-salz) | Mar 7, 2019 4:01:34 PM

Video used to be about telling stories, but some smart app companies are combining live streaming with gifting and other perks to develop new, cool and incredibly lucrative sources of revenue. A prime example is [The Meet Group](http://www.themeetgroup.com/), which has harnessed this engaging media to build a $71+ million annualized run rate video business in a little over a year. Our host and Chief Content Officer Peggy Anne Salz catches up with [Catherine Cook Connelly](https://www.linkedin.com/in/catherinecookconnelly/), Co-founder & VP Brand Strategy at The Meet Group to get the inside track on how the social chat and dating company has made a bundle on live streaming. Catherine candidly shares her learnings about live streaming, including how to (and not to) build a platform to support the media, cultivate “super streamers” and encourage users to spend more time and money.\[ultimate\_exp\_section title\_alignment="left"\]\[/ultimate\_exp\_section\]

[View full post](https://web3growthassociation.com/podcasts/2019/03/07/using-live-video-streaming-to-engage-audiences-and-make-money-as-a-bonus)

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