--- title: Smart strategies to keep users hooked on your app—and great tools that help description: How you can net high-value users and keep them coming back, our host Peggy Anne Salz catches up with Simon Lejeune, Head of User Acquisition at Hopper. image: https://web3growthassociation.com/hubfs/_SimonLejeune_mediaThumbnail.jpg --- [![MGA Logo_Horizontal-Color-434px](https://web3growthassociation.com/hs-fs/hubfs/MGA%20Logo_Horizontal-Color-434px.png?width=217&height=26&name=MGA%20Logo_Horizontal-Color-434px.png "MGA Logo_Horizontal-Color-434px")](https://web3growthassociation.com/) Open Search Events [MGS 22 Las Vegas](https://events.bizzabo.com/358800) [Executive Connect](https://events.bizzabo.com/executiveconnect) [Women Of The Year Awards 2022](https://widgets.mobilegrowthassociation.com/events/mgs-22/page/2031094/women-of-the-year-awards) [See All Events](https://web3growthassociation.com/events) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Webinars & Webcasts [MGA Webinars](https://web3growthassociation.com/webinars) [APPLY TO SPEAK](https://web3growthassociation.com/speaker-application) APPLY TO SPONSOR Podcasts [Fintech Growth Talk](https://web3growthassociation.com/fintech) Channels [User Acquistion](https://www.mobilegrowthsummit.com/all-media?ua) [Retention & Engagement](https://www.mobilegrowthsummit.com/all-media?re) [Artificial Intelligence](https://www.mobilegrowthsummit.com/all-media?ai) [Monetization](https://www.mobilegrowthsummit.com/all-media?monetization) [LTV](https://www.mobilegrowthsummit.com/all-media?ltv) [Mobile Gaming](https://www.mobilegrowthsummit.com/all-media?gaming) [See All Media](https://web3growthassociation.com/all-media) [SUBMIT ARTICLE IDEA](https://share.hsforms.com/1qyaCXBsCRHyus5ftkoqRXw34v9x?__hstc=17895014.67ed4e0440429f7fd858dbdaa6017f42.1596082292944.1610407079532.1610469949158.104&__hssc=17895014.1.1610469949158&__hsfp=555322576) [Industry Jobs](https://careers.mobilegrowthassociation.com) [Join Now](https://web3growthassociation.com/membership) Open Search Close Search [  Choosing the right app publisher partner—with complete confidence and without regret](https://web3growthassociation.com/podcasts/choosing-the-right-app-publisher-partner-with-complete-confidence-and-without-regret) [Convincing numbers and powerful reasons to optimize your organic traffic  ](https://web3growthassociation.com/podcasts/convincing-numbers-and-powerful-reasons-to-optimize-your-organic-traffic) # Smart strategies to keep users hooked on your app—and great tools that help ![](https://web3growthassociation.com/hubfs/_SimonLejeune_mediaThumbnail.jpg) [Peggy Anne Salz](https://web3growthassociation.com/podcasts/author/peggy-anne-salz) Posted Aug 14, 2019 10:16:24 AM [mailto:?subject=Check%20out%20Smart%20strategies%20to%20keep%20users%20hooked%20on%20your%20app—and%20great%20tools%20that%20help%20&body=Check%20out%20https://web3growthassociation.com/podcasts/smart-strategies-to-keep-users-hooked-on-your-app-and-great-tools-that-help&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20Smart%20strategies%20to%20keep%20users%20hooked%20on%20your%20app—and%20great%20tools%20that%20help%20&body=Check%20out%20https://web3growthassociation.com/podcasts/smart-strategies-to-keep-users-hooked-on-your-app-and-great-tools-that-help&utm_medium=social&utm_source=email) [Podcasts](https://web3growthassociation.com/podcasts/tag/podcasts) [Featured](https://web3growthassociation.com/podcasts/tag/featured) It's plain talk around how you can net high-value users and keep them coming back when our host Peggy Anne Salz catches up with Simon Lejeune, Head of User Acquisition at Hopper. The travel app uses big data to predict and analyze airfare to provide users with the latest and best deals on flights. Simon shares the tools and channels that have allowed Hopper to stay top of mind with users (even when they aren't looking for pricing information and updates). In addition to lifting the lid on his growth stack, he discusses how marketing teams can combine acquisition and retention to break down the silos and super-charge ad creatives.   #### [![](https://web3growthassociation.com/hubfs/icon-calendar.svg) Upcoming Events](https://web3growthassociation.com/events) #### [![MGA Podcasts](https://web3growthassociation.com/hubfs/icon-podcasts.png) Podcasts](https://web3growthassociation.com/podcasts) ##### [![Simplifying Taxes for Freelancers](https://web3growthassociation.com/hs-fs/hubfs/image001-2.jpg?width=300&name=image001-2.jpg) Simplifying Taxes for Freelancers Posted Feb 15, 2022](https://web3growthassociation.com/podcasts/simplifying-taxes-for-freelancers) ##### [![Unlocking the Potential of Financial Services with AI](https://web3growthassociation.com/hs-fs/hubfs/Fintech-Growth-Talk---Kevin-Levitt.jpg?width=300&name=Fintech-Growth-Talk---Kevin-Levitt.jpg) Unlocking the Potential of Financial Services with AI Posted Dec 29, 2021](https://web3growthassociation.com/podcasts/unlocking-the-potential-of-financial-services-with-ai) ##### [![AARP: The intersection of Health Tech and Fintech](https://web3growthassociation.com/hs-fs/hubfs/image001-1.jpg?width=300&name=image001-1.jpg) AARP: The intersection of Health Tech and Fintech Posted Dec 10, 2021](https://web3growthassociation.com/podcasts/aarp-the-intersection-of-health-tech-and-fintech) ##### [![FinTech and mobile strategy insights from Google](https://web3growthassociation.com/hs-fs/hubfs/Cherlene-Jolly%20V2.jpg?width=300&name=Cherlene-Jolly%20V2.jpg) FinTech and mobile strategy insights from Google Posted Nov 27, 2021](https://web3growthassociation.com/podcasts/fintech-and-mobile-strategy-insights-from-google) ##### [![Rebuilding the financial services ecosystem one API at a time](https://web3growthassociation.com/hs-fs/hubfs/Fintech---Richie-Serna.jpg?width=300&name=Fintech---Richie-Serna.jpg) Rebuilding the financial services ecosystem one API at a time Posted Nov 10, 2021](https://web3growthassociation.com/podcasts/rebuilding-the-financial-services-ecosystem-one-api-at-a-time) ### Recommended Articles #### [![Where the action and the money *really* is in mobile gaming apps](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Podcast%20Images/All/NebojshaMitrikeski_mediaThumbnail-650x325.jpg?width=300&name=NebojshaMitrikeski_mediaThumbnail-650x325.jpg) Where the action and the money \*really\* is in ... 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