---
title: Influencer Marketing Gets a Metric-Driven Makeover
description: Peggy Anne Salz talks to Tanya Sardana, CEO at Flyshot, which drives high-LTV installs, in-app purchases, and custom events through trackable branded content.
---

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# [Influencer Marketing Gets a Metric-Driven Makeover](https://web3growthassociation.com/videos/influencer-marketing-gets-a-metric-driven-makeover)

 Written by [Peggy Anne Salz](https://web3growthassociation.com/videos/author/peggy-anne-salz) | Apr 22, 2020 10:13:04 AM

Live from MGS20, Mobile Groove’s Peggy Anne Salz talks to Tanya Sardana, CEO at Flyshot, which drives high-LTV installs, in-app purchases, and custom events through trackable branded content. Tanya tells Peggy how her patent-pending technology is helping get influencer marketing ready for prime time by focusing on trackable metrics like conversions rather than vanity metrics.

[View full post](https://web3growthassociation.com/videos/influencer-marketing-gets-a-metric-driven-makeover)

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