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title: Mobile Growth Summit Videos
---

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# Videos

#### [Learn Why Reddit's Users Return High LTV](https://web3growthassociation.com/videos/learn-why-reddits-users-return-high-ltv)

#### [Learn about UX with WeatherBug, Live from MGS20](https://web3growthassociation.com/videos/learn-about-ux-with-weatherbug-live-from-mgs20)

#### [Guerilla techniques for growth](https://web3growthassociation.com/videos/guerilla-techniques-for-growth)

#### [Law and Order: Mobile Growth Unit](https://web3growthassociation.com/videos/law-and-order-mobile-growth-unit)

#### [![Influencer Marketing Gets a Metric-Driven Makeover](https://web3growthassociation.com/hs-fs/hubfs/Flyshot_MGS20-3.png?width=600&name=Flyshot_MGS20-3.png) Influencer Marketing Gets a Metric-Driven Makeover Peggy Anne Salz talks to Tanya Sardana, CEO at Flyshot, which drives high-LTV installs, in-app purchases, and ... Retention and Engagement Posted Apr 22, 2020](https://web3growthassociation.com/videos/influencer-marketing-gets-a-metric-driven-makeover)

#### [![Creative first strategies for performance marketing](https://web3growthassociation.com/hs-fs/hubfs/Lee%20Spungin_yellowHead.png?width=600&name=Lee%20Spungin_yellowHead.png) Creative first strategies for performance marketing Lee Spungin at yellowHEAD takes a deep dive into the art (and science) of maximizing creatives to maximize your ... User Acquisition Posted Apr 7, 2020](https://web3growthassociation.com/videos/creative-first-strategies-for-performance-marketing)

#### [![Learn Why Reddit's Users Return High LTV](https://web3growthassociation.com/hs-fs/hubfs/Reddit_MGS20.png?width=600&name=Reddit_MGS20.png) Learn Why Reddit's Users Return High LTV Dive into the importance of community and how self-selecting audiences have helped advertisers reach the right ... User Acquisition Posted Mar 11, 2020](https://web3growthassociation.com/videos/learn-why-reddits-users-return-high-ltv)

#### [![Learn about UX with WeatherBug, Live from MGS20](https://web3growthassociation.com/hs-fs/hubfs/Screen%20Shot%202020-02-25%20at%204.38.49%20PM.png?width=600&name=Screen%20Shot%202020-02-25%20at%204.38.49%20PM.png) Learn about UX with WeatherBug, Live from MGS20 There is no shortage of competition in the weather app space but WeatherBug has been going strong for 20 years. Posted Feb 26, 2020](https://web3growthassociation.com/videos/learn-about-ux-with-weatherbug-live-from-mgs20)

#### [![Guerilla techniques for growth](https://web3growthassociation.com/hs-fs/hubfs/MGS%2019%20Session.png?width=600&name=MGS%2019%20Session.png) Guerilla techniques for growth Growth hacking. It's a popular phrase but what does it really mean? Posted Jan 28, 2020](https://web3growthassociation.com/videos/guerilla-techniques-for-growth)

#### [![Law and Order: Mobile Growth Unit](https://web3growthassociation.com/hs-fs/hubfs/Carr%20McClellan.jpg?width=600&name=Carr%20McClellan.jpg) Law and Order: Mobile Growth Unit Mobile Groove's Peggy Anne Salz's exclusive interview with Kimberly about the legal questions surrounding mobile ... Posted Jan 15, 2020](https://web3growthassociation.com/videos/law-and-order-mobile-growth-unit)

#### [![Adventures in DIY Ad Servers](https://web3growthassociation.com/hs-fs/hubfs/David%20Leviev_Timehop-1.jpg?width=600&name=David%20Leviev_Timehop-1.jpg) Adventures in DIY Ad Servers Hop back in time as Timehop's David Leviev tells MGS 19 attendees how his team built Nimbus from the ground up, ... Posted Jan 1, 2020](https://web3growthassociation.com/videos/adventures-in-diy-ad-servers)

#### [![The Secret to UA in APAC](https://web3growthassociation.com/hs-fs/hubfs/Robert%20Garfinkle-1.jpg?width=600&name=Robert%20Garfinkle-1.jpg) The Secret to UA in APAC Take a deep dive into the importance of cinematic ad experiences, localization, and more in this interview with ... Posted Jan 1, 2020](https://web3growthassociation.com/videos/the-secret-to-ua-in-apac)

#### [![Save more than money by automating your media portfolio](https://web3growthassociation.com/hs-fs/hubfs/Matt%20Sadofsky.jpg?width=600&name=Matt%20Sadofsky.jpg) Save more than money by automating your media portfolio Learn from Matthew Sadofsky how you can start automating and optimizing the spend across all channels — saving ... Posted Dec 19, 2019](https://web3growthassociation.com/videos/save-more-than-money-by-automating-your-media-portfolio)

#### [![6 Takeaways from MGS19](https://web3growthassociation.com/hs-fs/hubfs/John%20Koetsier.jpg?width=600&name=John%20Koetsier.jpg) 6 Takeaways from MGS19 Dreamer. Journalist. John Koetsier talks to MobileGroove analyst Peggy Anne Salz, about the highlights of the ... Posted Dec 19, 2019](https://web3growthassociation.com/videos/6-takeaways-from-mgs19)

#### [![Succeed in China with these tips from NativeX](https://web3growthassociation.com/hs-fs/hubfs/NativeX.png?width=600&name=NativeX.png) Succeed in China with these tips from NativeX Tiffany Ou, Sales Director at NativeX, talks about the combination of paid social, content, and influencer ... Posted Nov 20, 2019](https://web3growthassociation.com/videos/succeed-in-china-with-these-tips-from-nativex)

#### [![Influencer marketing as a growth engine](https://web3growthassociation.com/hs-fs/hubfs/Video-1.png?width=600&name=Video-1.png) Influencer marketing as a growth engine Dashlane is turning to influencers to spread the word about its services. Find out how influencer marketing can ... Posted Nov 20, 2019](https://web3growthassociation.com/videos/influencer-marketing-as-a-growth-engine)

#### [![Reimagining Reddit: There's an all new site, learn how to reach its legions of loyal users](https://web3growthassociation.com/hs-fs/hubfs/Reddit.png?width=600&name=Reddit.png) Reimagining Reddit: There's an all new site, learn how to reach ... Ryan Angerami, Performance Lead at Reddit talks about the tweaks advertising strategies will need to reach its ... Posted Nov 6, 2019](https://web3growthassociation.com/videos/reimagining-reddit-theres-an-all-new-site-learn-how-to-reach-its-legions-of-loyal-users)

#### [![From old-fashioned word of mouth to influencers, PicsArt grows with help from its friends](https://web3growthassociation.com/hs-fs/hubfs/Wilson%20Kriegel_%20HrtBeat%20Audio.png?width=600&name=Wilson%20Kriegel_%20HrtBeat%20Audio.png) From old-fashioned word of mouth to influencers, PicsArt grows ... Peggy Anne Salz, talks to Kriegel about how he grew the company to 600 million users globally Posted Oct 24, 2019](https://web3growthassociation.com/videos/from-old-fashioned-word-of-mouth-to-influencers-pics-art-grows-with-help-from-its-friends)

#### [![How Zedge unleashes content and unlocks revenues](https://web3growthassociation.com/hs-fs/hubfs/Zedge.png?width=600&name=Zedge.png) How Zedge unleashes content and unlocks revenues Peggy Anne Salz welcomes Jonathan Reich, CFO and COO of Zedge, a distribution platform that allows users to ... Posted Sep 6, 2019](https://web3growthassociation.com/videos/how-zedge-unleashes-content-and-unlocks-revenues)

#### [![Ramping up programmatic to stay at the top of your game](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Video%20Images/Video-650x320.jpg?width=600&name=Video-650x320.jpg) Ramping up programmatic to stay at the top of your game In this session Kristy Barger, Sr. Programmatic Demand Lead, MoPub, and Jonathan Lau, Director of UA, PLAYSTUDIOS, ... Posted May 10, 2019](https://web3growthassociation.com/videos/2019/05/10/ramping-up-programmatic-to-stay-at-the-top-of-your-game)

#### [![Your organics are pure gold, but only if you connect the dots in all your data](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Video%20Images/WB.jpg?width=600&name=WB.jpg) Your organics are pure gold, but only if you connect the dots in ... Kimberly Corbett, VP Mobile Publishing & Analytics at WB Games, tells us why unlocking organics is a $100+ million ... Posted Apr 26, 2019](https://web3growthassociation.com/videos/2019/04/26/your-organics-are-pure-gold-but-only-if-you-connect-the-dots-in-all-your-data)

#### [![How marketers can use keyboard apps to power effective UA and build brand](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Video%20Images/Baidu-650x325.jpg?width=600&name=Baidu-650x325.jpg) How marketers can use keyboard apps to power effective UA and ... Baidu, the number one search engine in China, is building on its strength in AI and its international footprint to ... Posted Apr 26, 2019](https://web3growthassociation.com/videos/2019/04/26/how-marketers-can-use-keyboard-apps-to-power-effective-ua-and-build-brand)

#### [![RFM: Segment your users by what they do—and how often—to rocket results](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Video%20Images/image-1-650x355.jpg?width=600&name=image-1-650x355.jpg) RFM: Segment your users by what they do—and how often—to rocket ... In the era of programmatic buying, much of the monetization process has been taken out of app creators’ hands. ... Posted Mar 22, 2019](https://web3growthassociation.com/videos/2019/03/22/rfm-segment-your-users-by-what-they-do-and-how-often-to-rocket-results)

#### [![Save more than money by automating your media portfolio](https://web3growthassociation.com/hs-fs/hubfs/Matt%20Sadofsky.jpg?width=600&name=Matt%20Sadofsky.jpg) Save more than money by automating your media portfolio Learn from Matthew Sadofsky how you can start automating and optimizing the spend across all channels — saving ... Posted Dec 19, 2019](https://web3growthassociation.com/videos/save-more-than-money-by-automating-your-media-portfolio)

#### [![How marketers can use keyboard apps to power effective UA and build brand](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Video%20Images/Baidu-650x325.jpg?width=600&name=Baidu-650x325.jpg) How marketers can use keyboard apps to power effective UA and ... Baidu, the number one search engine in China, is building on its strength in AI and its international footprint to ... Posted Apr 26, 2019](https://web3growthassociation.com/videos/2019/04/26/how-marketers-can-use-keyboard-apps-to-power-effective-ua-and-build-brand)

#### [![Learn about UX with WeatherBug, Live from MGS20](https://web3growthassociation.com/hs-fs/hubfs/Screen%20Shot%202020-02-25%20at%204.38.49%20PM.png?width=600&name=Screen%20Shot%202020-02-25%20at%204.38.49%20PM.png) Learn about UX with WeatherBug, Live from MGS20 There is no shortage of competition in the weather app space but WeatherBug has been going strong for 20 years. Posted Feb 26, 2020](https://web3growthassociation.com/videos/learn-about-ux-with-weatherbug-live-from-mgs20)

#### [![Influencer marketing as a growth engine](https://web3growthassociation.com/hs-fs/hubfs/Video-1.png?width=600&name=Video-1.png) Influencer marketing as a growth engine Dashlane is turning to influencers to spread the word about its services. Find out how influencer marketing can ... Posted Nov 20, 2019](https://web3growthassociation.com/videos/influencer-marketing-as-a-growth-engine)

#### [![Your organics are pure gold, but only if you connect the dots in all your data](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Video%20Images/WB.jpg?width=600&name=WB.jpg) Your organics are pure gold, but only if you connect the dots in ... Kimberly Corbett, VP Mobile Publishing & Analytics at WB Games, tells us why unlocking organics is a $100+ million ... Posted Apr 26, 2019](https://web3growthassociation.com/videos/2019/04/26/your-organics-are-pure-gold-but-only-if-you-connect-the-dots-in-all-your-data)

#### [![Law and Order: Mobile Growth Unit](https://web3growthassociation.com/hs-fs/hubfs/Carr%20McClellan.jpg?width=600&name=Carr%20McClellan.jpg) Law and Order: Mobile Growth Unit Mobile Groove's Peggy Anne Salz's exclusive interview with Kimberly about the legal questions surrounding mobile ... Posted Jan 15, 2020](https://web3growthassociation.com/videos/law-and-order-mobile-growth-unit)

#### [![RFM: Segment your users by what they do—and how often—to rocket results](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Video%20Images/image-1-650x355.jpg?width=600&name=image-1-650x355.jpg) RFM: Segment your users by what they do—and how often—to rocket ... In the era of programmatic buying, much of the monetization process has been taken out of app creators’ hands. ... Posted Mar 22, 2019](https://web3growthassociation.com/videos/2019/03/22/rfm-segment-your-users-by-what-they-do-and-how-often-to-rocket-results)

#### [![How Zedge unleashes content and unlocks revenues](https://web3growthassociation.com/hs-fs/hubfs/Zedge.png?width=600&name=Zedge.png) How Zedge unleashes content and unlocks revenues Peggy Anne Salz welcomes Jonathan Reich, CFO and COO of Zedge, a distribution platform that allows users to ... Posted Sep 6, 2019](https://web3growthassociation.com/videos/how-zedge-unleashes-content-and-unlocks-revenues)

#### [![Influencer Marketing Gets a Metric-Driven Makeover](https://web3growthassociation.com/hs-fs/hubfs/Flyshot_MGS20-3.png?width=600&name=Flyshot_MGS20-3.png) Influencer Marketing Gets a Metric-Driven Makeover Peggy Anne Salz talks to Tanya Sardana, CEO at Flyshot, which drives high-LTV installs, in-app purchases, and ... Retention and Engagement Posted Apr 22, 2020](https://web3growthassociation.com/videos/influencer-marketing-gets-a-metric-driven-makeover)

#### [![Adventures in DIY Ad Servers](https://web3growthassociation.com/hs-fs/hubfs/David%20Leviev_Timehop-1.jpg?width=600&name=David%20Leviev_Timehop-1.jpg) Adventures in DIY Ad Servers Hop back in time as Timehop's David Leviev tells MGS 19 attendees how his team built Nimbus from the ground up, ... Posted Jan 1, 2020](https://web3growthassociation.com/videos/adventures-in-diy-ad-servers)

#### [![The Secret to UA in APAC](https://web3growthassociation.com/hs-fs/hubfs/Robert%20Garfinkle-1.jpg?width=600&name=Robert%20Garfinkle-1.jpg) The Secret to UA in APAC Take a deep dive into the importance of cinematic ad experiences, localization, and more in this interview with ... Posted Jan 1, 2020](https://web3growthassociation.com/videos/the-secret-to-ua-in-apac)

#### [![Learn Why Reddit's Users Return High LTV](https://web3growthassociation.com/hs-fs/hubfs/Reddit_MGS20.png?width=600&name=Reddit_MGS20.png) Learn Why Reddit's Users Return High LTV Dive into the importance of community and how self-selecting audiences have helped advertisers reach the right ... User Acquisition Posted Mar 11, 2020](https://web3growthassociation.com/videos/learn-why-reddits-users-return-high-ltv)

#### [![Succeed in China with these tips from NativeX](https://web3growthassociation.com/hs-fs/hubfs/NativeX.png?width=600&name=NativeX.png) Succeed in China with these tips from NativeX Tiffany Ou, Sales Director at NativeX, talks about the combination of paid social, content, and influencer ... Posted Nov 20, 2019](https://web3growthassociation.com/videos/succeed-in-china-with-these-tips-from-nativex)

#### [![Reimagining Reddit: There's an all new site, learn how to reach its legions of loyal users](https://web3growthassociation.com/hs-fs/hubfs/Reddit.png?width=600&name=Reddit.png) Reimagining Reddit: There's an all new site, learn how to reach ... Ryan Angerami, Performance Lead at Reddit talks about the tweaks advertising strategies will need to reach its ... Posted Nov 6, 2019](https://web3growthassociation.com/videos/reimagining-reddit-theres-an-all-new-site-learn-how-to-reach-its-legions-of-loyal-users)

#### [![Creative first strategies for performance marketing](https://web3growthassociation.com/hs-fs/hubfs/Lee%20Spungin_yellowHead.png?width=600&name=Lee%20Spungin_yellowHead.png) Creative first strategies for performance marketing Lee Spungin at yellowHEAD takes a deep dive into the art (and science) of maximizing creatives to maximize your ... User Acquisition Posted Apr 7, 2020](https://web3growthassociation.com/videos/creative-first-strategies-for-performance-marketing)

#### [![From old-fashioned word of mouth to influencers, PicsArt grows with help from its friends](https://web3growthassociation.com/hs-fs/hubfs/Wilson%20Kriegel_%20HrtBeat%20Audio.png?width=600&name=Wilson%20Kriegel_%20HrtBeat%20Audio.png) From old-fashioned word of mouth to influencers, PicsArt grows ... Peggy Anne Salz, talks to Kriegel about how he grew the company to 600 million users globally Posted Oct 24, 2019](https://web3growthassociation.com/videos/from-old-fashioned-word-of-mouth-to-influencers-pics-art-grows-with-help-from-its-friends)

#### [![6 Takeaways from MGS19](https://web3growthassociation.com/hs-fs/hubfs/John%20Koetsier.jpg?width=600&name=John%20Koetsier.jpg) 6 Takeaways from MGS19 Dreamer. Journalist. John Koetsier talks to MobileGroove analyst Peggy Anne Salz, about the highlights of the ... Posted Dec 19, 2019](https://web3growthassociation.com/videos/6-takeaways-from-mgs19)

#### [![Guerilla techniques for growth](https://web3growthassociation.com/hs-fs/hubfs/MGS%2019%20Session.png?width=600&name=MGS%2019%20Session.png) Guerilla techniques for growth Growth hacking. It's a popular phrase but what does it really mean? Posted Jan 28, 2020](https://web3growthassociation.com/videos/guerilla-techniques-for-growth)

#### [![Ramping up programmatic to stay at the top of your game](https://web3growthassociation.com/hs-fs/hubfs/Website%20Images/Video%20Images/Video-650x320.jpg?width=600&name=Video-650x320.jpg) Ramping up programmatic to stay at the top of your game In this session Kristy Barger, Sr. Programmatic Demand Lead, MoPub, and Jonathan Lau, Director of UA, PLAYSTUDIOS, ... Posted May 10, 2019](https://web3growthassociation.com/videos/2019/05/10/ramping-up-programmatic-to-stay-at-the-top-of-your-game)

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