COVID-19 and New Monetization Strategies for Publishers

Moderated by Rachel Pasqua, CMO of mBolden, this MGS GVC 1.0 panel discusses the impact of COVID-19 on consumer behavior. Featuring Katie Wilson, Founder & CEO, TapOnIt, and Michele Webb, VP of U.S. Growth & Programmatic – SMADEX, Entravision Digital.

Subjects covered in this panel include:

• The exponential increase in content consumption since stay-at-home orders took effect
• Declining ad spend due
• Implementing subscriptions and paywalls to offset ad support
• Diversifying monetization with more demand partners, ad formats, and inventory
• The importance of performance and utility in messaging
• Expanding audiences and monetizing data
• Leveraging private marketplaces (PMPs) and direct deals
• Improving user interface (UI), on-site, and in-app experiences to increase content consumption

The COVID-19 crisis has presented a unique challenge to publishers with increased web traffic and decreased monetization opportunities. Tune in to this MGS panel for actionable strategies publishers can use to combat this “catch 22.”