---
title: COVID-19 and New Monetization Strategies for Publishers
description: App publishers are seeing increased web traffic and decreased monetization during COVID-19. Tune in to this panel for actionable monetization strategies.
---

[Mobile Growth Summit Blog](https://web3growthassociation.com/blog)

# [COVID-19 and New Monetization Strategies for Publishers](https://web3growthassociation.com/blog/covid-19-and-new-monetization-strategies-for-publishers)

 Written by [Rebecca Castellani](https://web3growthassociation.com/blog/author/rebecca-castellani) | Aug 7, 2020

Moderated by Rachel Pasqua, CMO of mBolden, this MGS GVC 1.0 panel discusses the impact of COVID-19 on consumer behavior. Featuring Katie Wilson, Founder & CEO, TapOnIt, and Michele Webb, VP of U.S. Growth & Programmatic – SMADEX, Entravision Digital.

Subjects covered in this panel include:

- The exponential increase in content consumption since stay-at-home orders took effect
- Declining ad spend due
- Implementing subscriptions and paywalls to offset ad support
- Diversifying monetization with more demand partners, ad formats, and inventory
- The importance of performance and utility in messaging
- Expanding audiences and monetizing data
- Leveraging private marketplaces (PMPs) and direct deals
- Improving user interface (UI), on-site, and in-app experiences to increase content consumption

The COVID-19 crisis has presented a unique challenge to publishers with increased web traffic and decreased monetization opportunities. Tune in to this MGS panel for actionable strategies publishers can use to combat this “catch 22.”

[View full post](https://web3growthassociation.com/blog/covid-19-and-new-monetization-strategies-for-publishers)

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