Get five tried and true tips to help you acquire new mobile app users and help grow your app at a healthy pace.
Automation is changing the way marketers work, and can even help simplify the user acquisition process. Find out ...
Learn how the Dallas Mavericks used AR to bring murals to life and engage people on the streets of the city, ...
The Latin American mobile market is growing fast, but the region is not a monolith. App publishers must get to ...
Apps have struggled with content marketing in the past but can no longer afford to ignore this massive trend. ...
Meditation and wellbeing apps are in a position to help people dealing with added stress and anxiety during a ...
During the COVID-19 pandemic, people are turning to apps for many reasons. That means competition is hot. Here's ...
We're all adjusting to the new normal, but many app developers are pivoting to help users and devise new ...
Iris Hu is Marketing Manager-User Acquisition at Jump Ramp Games, and she's also an MGS mBolden Women of the Year ...
Thinking a lot about the future of Facebook and UA? Here are some of the trends we think will impact UA in ...
Catch up with Reddit's Ashleigh Rankin about her Women of the Year Award, her favorite subreddits, and the advice ...
We talked to Louise Verschuren, CEO and Founder of Wuzzon, and MGS UK speakers, to learn more about UA through ...
Michael Jessen at Social Point, fills us in on what the his team has learned about playable ads.
Use the five love languages to let your customers know you care, improve their experience, and your connection ...
Marketers may funnel most of their ad spend to Facebook, Google and Apple but they aren't the only game in town.
DraftKings' Senior Director of Growth Marketing, Jayne Pimentel, relays five tips she learned from some of the ...
Reddit undertook a massive redesign of its site and met the challenges of bringing in new users while retaining ...
The MGS Podcast was bursting with exclusive interviews and great insights in 2019. If you didn't have time to ...
Every year app marketing professionals eagerly await major iOS and Android operating system updates with nervous ...
As growth marketers, we are aware of Google Universal App Campaigns (UAC) powered by machine learning and their ...
Most apps rely solely on Facebook for acquisition. It has the most mature targeting options of any advertiser out ...
From social media sharing to personalized push notification, 2017 saw a flurry of activity as media companies ...
A bit more advanced than your old flip-phone, foldable phone displays are here and app developers need to keep a ...
The key to growth isn't always new users. Learn how Full HP finds engaged users from the start to retain them for ...
COVID-19 has seen the rise of contact tracing apps but the proliferation of these apps has led to a trust problem. ...
Many casual gaming apps are dependent on ads for revenue, but all ads are not equal. Find out which ad formats ...
New roles for MGA founders, Dave Westin and Jen Laloup, signal dynamic growth and a mission-driven approach. Learn ...
Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with ...
Learn how these four social features can help gaming companies retain users for longer and engage them more ...
Delivered by Vlad Drobotun, Director of Customer Success at Scalarr, this session investigates the risks of ...
Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s love languages”can be ...
Learn about the UI/UX trends that lead to success with mobile app users in Latin America. And get a peek at three ...
WhatsApp has become a ubiquitous tool across LatAm. So, what is it that’s powered this messaging app to such ...
Dave Glaser, President and COO of Dwolla, pointed out that moving money from account to account is becoming a key ...
Uncertain times mean its time for bold actions. Picap's Harlyn Pacheco explains why now is the right time to ...
Check out these examples of brands coming together to introduce apps that leverage the power of their mutual ...
Explore web-to-app strategy, including how to maximize market share, save money and improve tracking; combining ...
We're excited about our first-ever hybrid event, MGS GAMES. Learn all about the MGA Standard which we will apply ...
Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ...
Take these factors into consideration when you're deciding whether to focus your energy on the Apple App Store or ...
Learn about the practicalities and legalities of creating a remote work environment, the difficulties of ...
Gabriel Sampaio, Acquisition and Performance Supervisor of the International Division of Rede Globo, navigates the ...
LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ...
New research from Adjust suggests paid UA activities are on the rise and will be an important part of growth ...
Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ...
Get inside insight into what investors are looking for in fintech products from Uri Pomerantz, a venture partner ...
Will location-based marketing be a casualty of ATT and the privacy era? Not likely.
Sarah Main, Director of Product at WeatherBug, delivers this MGS20 session on converting dissatisfied customers ...
Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ...
As people across the U.S. prepare for Thanksgiving, we think it's a good time to feature apps that help you share ...
While paid user acquisition is crucial for games of all genres (read more about its effect on hyper-casual games ...
Learn how to get your app feature built with Together Lab's Jenny Kay Pollock. Start with a good idea, focus on ...
When it comes to creative applications of AR, the sky is the limit — and savvy mobile marketers are wise to take ...
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