Data is often paramount to making apps work, but collecting too much can be invasive. Get 6 tips on balancing the ...
Take a deep dive into the latest trends and best practices in Apple Search Ads. Learn how to master UA and ...
5G has the potential to transform the way Latin Americans interact with the web. Learn more about the impending ...
Get five tried and true tips to help you acquire new mobile app users and help grow your app at a healthy pace.
33% of travelers book their trips on their phones. Travel and hospitality companies must have mobile strategies in ...
Automation is changing the way marketers work, and can even help simplify the user acquisition process. Find out ...
Many casual gaming apps are dependent on ads for revenue, but all ads are not equal. Find out which ad formats ...
Text messages have a 98% open rate, but marketers must walk a fine line to avoid being intrusive. Here are 3 tips ...
Learn how the Dallas Mavericks used AR to bring murals to life and engage people on the streets of the city, ...
The Latin American mobile market is growing fast, but the region is not a monolith. App publishers must get to ...
Apps have struggled with content marketing in the past but can no longer afford to ignore this massive trend. ...
Meditation and wellbeing apps are in a position to help people dealing with added stress and anxiety during a ...
During the COVID-19 pandemic, people are turning to apps for many reasons. That means competition is hot. Here's ...
The Coronavirus is forcing people to think twice about the sharing economy, and apps are expanding and adapting to ...
Apps are turning out to be integral to life under self-quarantine as people turn to their mobile devices for help ...
For many, technology is isolating. Some apps are doing their part to help combat loneliness, even as we practice ...
We're all adjusting to the new normal, but many app developers are pivoting to help users and devise new ...
Iris Hu is Marketing Manager-User Acquisition at Jump Ramp Games, and she's also an MGS mBolden Women of the Year ...
Announcing the Mobile Growth Summit Global Virtual Conference powered by MGA is coming to a computer screen near ...
The LATAM market is hot and that means competition is fierce. Learn how to prepare a retention strategy that is ...
Katie Wilson is the Founder and CEO of TapOnIt. Learn more about how she built a successful tech business in Iowa ...
Get to know Ngozi Ogbonna, one of this year's Champion of Women Awards recipients. Learn what mobile marketing ...
Get growth marketing and work-life balance advice from Michele Webb, VP of US Growth & Programmatic at ...
Thinking a lot about the future of Facebook and UA? Here are some of the trends we think will impact UA in ...
Nancy Peters is Director of Business Development at Chocolate Platform , winner of the Champion of Women award, ...
We catch up with Tammy Nam, CMO & COO at PicsArt, and winner of the Mobile Growth Leader award to talk about the ...
Catch up with Reddit's Ashleigh Rankin about her Women of the Year Award, her favorite subreddits, and the advice ...
Industry experts stopped by MoEngage's #Growth event to share their thoughts and user segmentation, automation and ...
We talked to Louise Verschuren, CEO and Founder of Wuzzon, and MGS UK speakers, to learn more about UA through ...
Discover MGS20 speaker Lomit Patel's framework for evaluating the state of automated marketing and find out if you ...
Michael Jessen at Social Point, fills us in on what the his team has learned about playable ads.
Thinking about adding a new feature to your app? Don't make a move until you've considered these points from ...
A bit more advanced than your old flip-phone, foldable phone displays are here and app developers need to keep a ...
Every year app marketing professionals eagerly await major iOS and Android operating system updates with nervous ...
The key to growth isn't always new users. Learn how Full HP finds engaged users from the start to retain them for ...
COVID-19 has seen the rise of contact tracing apps but the proliferation of these apps has led to a trust problem. ...
New roles for MGA founders, Dave Westin and Jen Laloup, signal dynamic growth and a mission-driven approach. Learn ...
Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with ...
Learn how these four social features can help gaming companies retain users for longer and engage them more ...
Delivered by Vlad Drobotun, Director of Customer Success at Scalarr, this session investigates the risks of ...
Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s love languages”can be ...
Learn about the UI/UX trends that lead to success with mobile app users in Latin America. And get a peek at three ...
WhatsApp has become a ubiquitous tool across LatAm. So, what is it that’s powered this messaging app to such ...
Dave Glaser, President and COO of Dwolla, pointed out that moving money from account to account is becoming a key ...
Uncertain times mean its time for bold actions. Picap's Harlyn Pacheco explains why now is the right time to ...
Check out these examples of brands coming together to introduce apps that leverage the power of their mutual ...
Explore web-to-app strategy, including how to maximize market share, save money and improve tracking; combining ...
We're excited about our first-ever hybrid event, MGS GAMES. Learn all about the MGA Standard which we will apply ...
Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ...
Take these factors into consideration when you're deciding whether to focus your energy on the Apple App Store or ...
Learn about the practicalities and legalities of creating a remote work environment, the difficulties of ...
Gabriel Sampaio, Acquisition and Performance Supervisor of the International Division of Rede Globo, navigates the ...
LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ...
New research from Adjust suggests paid UA activities are on the rise and will be an important part of growth ...
Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ...
Get inside insight into what investors are looking for in fintech products from Uri Pomerantz, a venture partner ...
Will location-based marketing be a casualty of ATT and the privacy era? Not likely.
Sarah Main, Director of Product at WeatherBug, delivers this MGS20 session on converting dissatisfied customers ...
Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ...
As people across the U.S. prepare for Thanksgiving, we think it's a good time to feature apps that help you share ...
While paid user acquisition is crucial for games of all genres (read more about its effect on hyper-casual games ...
Learn how to get your app feature built with Together Lab's Jenny Kay Pollock. Start with a good idea, focus on ...
When it comes to creative applications of AR, the sky is the limit — and savvy mobile marketers are wise to take ...
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