Peggy Anne Salz talks to Ashleigh Rankin, Brand Partnerships - Performance, Reddit, with over eight years ...
Host Peggy Anne Salz catches up with Jon Hook, CRO, Homa Games, a company helping mobile game developers grow ...
How you can net high-value users and keep them coming back, our host Peggy Anne Salz catches up with Simon ...
It's a no-brainer that data fuels effective app marketing--but what data should you use?
Social casual games offer a core game loop that keeps users riveted, and a level of playability and shareability ...
Peggy Anne Salz chats with Christine Ntim, a partner at Global Startup Ecosystem (GSE). Christine talks about her ...
Keyboard apps are part of the everyday routine--which is why they also represent a new (and still untapped) ...
The App Economy is maturing, opening up new opportunities for app companies and brands to turn their apps into ...
In the era of programmatic buying, much of the monetization process has been taken out of app creators’ hands. ...
If your app provides skincare products and advice, developing and delivering customized communications isn’t just ...
Don’t fire your graphics designers just yet. But you can use AI to automate many of the repetitive tasks that ...
Reams of 2019 trends predictions posts are calling out AI as the mega-trend. There’s no doubt AI will power more ...
Many apps measure success in MAUs and DAUs, but this approach doesn’t cut it for every category. For that you are ...
The right ad delivered to the right person in the right context is the Nirvana of mobile marketers everywhere on ...
Women at app companies on the move share the lessons and learnings that have allowed them to attain new levels of ...
App marketing is—by definition—driven by data and aligned with KPIs. But mobile ad creatives are rising up the ...
MGS's Chief Content Officer Peggy Anne Salz catches up with David Leviev, VP - Programmatic Product Development at ...
How you can use referral programs to rocket your organic UA
How Homesnap attracted 1 million real estate agents – and keeps them coming back
Understanding sentiment to make super service bots
How The New York Times’ content studio creates and shapes stories audiences love
Where the action and the money *really* is in mobile gaming apps
Where you need to spend your time and money in APAC to make it big
Rocking the streaming music space with Quarry—and ad formats that move users from intent to action
How LiveOps can contribute to your growth and how you can get started
Breaking taboos to get personal with your users
What You Can Achieve When You Add Weather Data To Your App May Amaze You
Turning Browsers Into Buyers With Above-The-Line Advertising And Amazing Data Science
How Hempire Taps Social, Push, Paid And Burst Promotion To Ignite The Cannabis Community
Why messaging will rule the marketing world with Djamel Agaoua, CEO at Viber
In Fintech Growth Talk, we will explore the needs and peculiarities of fintech — from established financial ...
Watching your back starts with knowing the sure signs of mobile ad fraud
Emerging Monetization Trends in Gaming with Zynga's Ben Webley
How an app developer perfected growth marketing to the point of making a trade of it
Launching and Repositioning Your App with SmartNews’ Fabien-Pierre Nicolas
How a Data Jedi Measures and Analyzes Metrics to Power UA & Growth
Creating Content That Engages and Converts Featuring Gessica Bicego of Blinkist
How to Rocket Your App to the Top of the App Store Charts
Optimizing and personalizing the onboarding experience to rocket your retention metrics
How to compete (and win!) with Mobile Ad Intelligence
Priceless AR and UA lessons from the billion-dollar company you don’t know, but should
