Use the five love languages to let your customers know you care, improve their experience, and your connection ...
The success of food delivery apps in Latin America can teach you a lot about learning to give your audience what ...
Pocket Gamer Connects is returning to London next week on January 20 and 21 and we've identified four talks you ...
Marketers may funnel most of their ad spend to Facebook, Google and Apple but they aren't the only game in town.
DraftKings' Senior Director of Growth Marketing, Jayne Pimentel, relays five tips she learned from some of the ...
Scott Dodson, CGO of Ligvist, and keynote speaker at MGS20 takes a deep dive into how to build a growth loop ...
Reddit undertook a massive redesign of its site and met the challenges of bringing in new users while retaining ...
Thinking about getting into the LATAM app market? If you’re not, you should be. Here are three trends to keep an ...
The MGS Podcast was bursting with exclusive interviews and great insights in 2019. If you didn't have time to ...
Catch up with the hottest trends in mobile marketing with these five videos from MGS’ 2019 events.
Smart marketers are putting user retention at the heart of their mobile strategies, after years of spending big ...
From 5G to voice assistants, the mobile marketing landscape is set for a major upheaval in 2020. Farhad Divecha, ...
Social casual games offer a core game loop that keeps users riveted for months, and a level of playability and ...
Creating digital products for diverse audiences can be challenging. Communicating effectively with every segment ...
We assume that there is a positive relationship between paid traffic and organic traffic. In other words, the more ...
Every year app marketing professionals eagerly await major iOS and Android operating system updates with nervous ...
While paid user acquisition is crucial for games of all genres (read more about its effect on hyper-casual games ...
For marketers who want to take content more seriously, there are many examples to emulate. Want to learn from the ...
As growth marketers, we are aware of Google Universal App Campaigns (UAC) powered by machine learning and their ...
A tricky problem is forcing a paradigm shift in mobile app marketing. Paid acquisition is expensive and platforms ...
You’ve perfected your app. The UX is flawless. The finely tuned marketing strategy has been rolled out. Users are ...
Most apps rely solely on Facebook for acquisition. It has the most mature targeting options of any advertiser out ...
While app installs are showing signs of a slowdown, the latest data reveals time spent in-app is rising into the ...
Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies ...
The Facebook and Google Universal App Campaigns duopoly have long been great sources of new customers, but the ...
Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers ...
Graham McDonnell explains the simple formula that works for The New York Times' T Brand Studio
Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, ...
Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more people in more ...
Mobile is as personal as it gets. That’s why people feel annoyed when mobile ads delivered to their devices and ...
From social media sharing to personalized push notification, 2017 saw a flurry of activity as media companies ...
A bit more advanced than your old flip-phone, foldable phone displays are here and app developers need to keep a ...
The key to growth isn't always new users. Learn how Full HP finds engaged users from the start to retain them for ...
COVID-19 has seen the rise of contact tracing apps but the proliferation of these apps has led to a trust problem. ...
Many casual gaming apps are dependent on ads for revenue, but all ads are not equal. Find out which ad formats ...
New roles for MGA founders, Dave Westin and Jen Laloup, signal dynamic growth and a mission-driven approach. Learn ...
Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with ...
Learn how these four social features can help gaming companies retain users for longer and engage them more ...
Delivered by Vlad Drobotun, Director of Customer Success at Scalarr, this session investigates the risks of ...
Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s love languages”can be ...
Learn about the UI/UX trends that lead to success with mobile app users in Latin America. And get a peek at three ...
WhatsApp has become a ubiquitous tool across LatAm. So, what is it that’s powered this messaging app to such ...
Dave Glaser, President and COO of Dwolla, pointed out that moving money from account to account is becoming a key ...
Uncertain times mean its time for bold actions. Picap's Harlyn Pacheco explains why now is the right time to ...
Check out these examples of brands coming together to introduce apps that leverage the power of their mutual ...
Explore web-to-app strategy, including how to maximize market share, save money and improve tracking; combining ...
We're excited about our first-ever hybrid event, MGS GAMES. Learn all about the MGA Standard which we will apply ...
Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ...
Take these factors into consideration when you're deciding whether to focus your energy on the Apple App Store or ...
Learn about the practicalities and legalities of creating a remote work environment, the difficulties of ...
Gabriel Sampaio, Acquisition and Performance Supervisor of the International Division of Rede Globo, navigates the ...
LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ...
New research from Adjust suggests paid UA activities are on the rise and will be an important part of growth ...
Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ...
Get inside insight into what investors are looking for in fintech products from Uri Pomerantz, a venture partner ...
Will location-based marketing be a casualty of ATT and the privacy era? Not likely.
Sarah Main, Director of Product at WeatherBug, delivers this MGS20 session on converting dissatisfied customers ...
Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ...
As people across the U.S. prepare for Thanksgiving, we think it's a good time to feature apps that help you share ...
Learn how to get your app feature built with Together Lab's Jenny Kay Pollock. Start with a good idea, focus on ...
When it comes to creative applications of AR, the sky is the limit — and savvy mobile marketers are wise to take ...
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