Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ...
The past two years have seen many challenges for mobile growth marketers, but solutions are also emerging. From ...
Downloads and in-app spending are up, as is ad spending. Dive into the numbers to learn about the mobile growth ...
There are plenty of creative app marketers are already thinking about growth in 2022. Learn how to measure and ...
Learn how mobile apps can scale successfully by implementing effective UA, UX, and monetization strategies.
CAC is on the rise in 2021. Learn how ATT has contributed to this problem and how you can help mitigate these ...
Will location-based marketing be a casualty of ATT and the privacy era? Not likely.
Learn about the UI/UX trends that lead to success with mobile app users in Latin America. And get a peek at three ...
Apple introduced iOS 15 last week, rolling out new changes for app marketers to contend with. Learn about the ...
Facebook issues guidance and reassurance to marketers looking to improve campaign results in the face of Apple's ...
We asked members of the MGA community to weigh in on some of the biggest questions we all have this year and we ...
There is, indeed, life after ATT, and it brings a wealth of opportunity for those who take action now. Get your ...
Google is getting on the privacy bandwagon, announcing it will allow users to opt-out and stop providing Android ...
The number of mobile gamers over 50 is increasing and they have money to spend. Are you ready with mobile ...
HBO Max was overwhelmed by the interest in the finale of "Mare of Easttown." Learn why the ability to scale your ...
When Yotta decided to A/B test its referral program rewards the team learned that "less" is, in fact, sometimes ...
Get answers to six big questions about working with DSPs from Alexa Wieczorek, UA manager at Electronic Arts. ...
My team and I have been readying ourselves for the post-IDFA-world, and we have some advice for how to thrive in ...
After months of delays, IDFA is finally going away, AppTrackingTransparency is upon us, and app marketers will ...
In this panel discussion, hear from experts on how to acquire and retain talent, even if you don't have a big ...
Even the most seasoned app marketer can struggle with an effective Instagram presence. Keep these tips in mind, to ...
Explore web-to-app strategy, including how to maximize market share, save money and improve tracking; combining ...
Elizabeth Giorgi, Co-Founder and CEO of soona, dives into how branding can improve and evolve to be more ...
Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with ...
Check out these examples of brands coming together to introduce apps that leverage the power of their mutual ...
Be confident the time and money you're spending on growing your business make a difference. Explore ways to ...
Join Erik Bryant from Opera Event and Tyler Black from Hyper Hippo about how and when to harness the creativity of ...
The app industry changed a lot in 2020. Now it's time to synthesize what we learned into app marketing tips for ...
Cybercriminals have earmarked fintech apps as potential targets. Learn some of the biggest security threats ...
If you missed your chance to ask our panel of experts your questions about IDFA, here is your chance to relive it ...
When it comes to apps, many have failed to conquer LATAM. Their stories provide useful insights. Here are four ...
Delivered by Vlad Drobotun, Director of Customer Success at Scalarr, this session investigates the risks of ...
A bit more advanced than your old flip-phone, foldable phone displays are here and app developers need to keep a ...
Every year app marketing professionals eagerly await major iOS and Android operating system updates with nervous ...
COVID-19 has seen the rise of contact tracing apps but the proliferation of these apps has led to a trust problem. ...
The key to growth isn't always new users. Learn how Full HP finds engaged users from the start to retain them for ...
Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s love languages”can be ...
COVID-19 has changed a lot for app publishers and mobile marketers, but these tips can help you continue to grow ...
New roles for MGA founders, Dave Westin and Jen Laloup, signal dynamic growth and a mission-driven approach. Learn ...
Explore the different perceptions Millennials and Gen Z have when it comes to brands, and how to cultivate brand ...
Uncertain times mean its time for bold actions. Picap's Harlyn Pacheco explains why now is the right time to ...
We're excited about our first-ever hybrid event, MGS GAMES. Learn all about the MGA Standard which we will apply ...
Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ...
Take these factors into consideration when you're deciding whether to focus your energy on the Apple App Store or ...
Learn about the practicalities and legalities of creating a remote work environment, the difficulties of ...
Gabriel Sampaio, Acquisition and Performance Supervisor of the International Division of Rede Globo, navigates the ...
LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ...
New research from Adjust suggests paid UA activities are on the rise and will be an important part of growth ...
Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ...
Get inside insight into what investors are looking for in fintech products from Uri Pomerantz, a venture partner ...
Sarah Main, Director of Product at WeatherBug, delivers this MGS20 session on converting dissatisfied customers ...
As people across the U.S. prepare for Thanksgiving, we think it's a good time to feature apps that help you share ...
While paid user acquisition is crucial for games of all genres (read more about its effect on hyper-casual games ...
Learn how to get your app feature built with Together Lab's Jenny Kay Pollock. Start with a good idea, focus on ...
When it comes to creative applications of AR, the sky is the limit — and savvy mobile marketers are wise to take ...
The Coronavirus is forcing people to think twice about the sharing economy, and apps are expanding and adapting to ...
Hold the hotel ballroom, virtual conferences are here and we have tips for making the most of the experience ...
