In-app purchases make up the bulk of app revenue and are the path to growth. Learn how to drive more in-app ...
Use these four tips to go beyond user acquisition and develop a retention and engagement strategy that keeps app ...
When it comes to marketing your app, there's a lot to keep track of. But if you can avoid these three mistakes, ...
Three quarters of app revenue is from advertising, but with so many ad formats available, the question is: which ...
Emotional AI is here and in this MGS20 session, Martin Salo, co-founder of RealEyes, explains how attention and ...
Struggling with retention and engagement? Learn how these four strategies can help you start improving user ...
Learn how to perfect your app store optimization with the three tips to make sure your app is surfacing when ...
Ehren Maedge of MoEngage, moderates a panel with Lane Colyer and Nathan Sann of Growth Instincts, about the best ...
Looking for you next job in the mobile industry? Meet with our TalentX recruiter at MGS GVC 1.0. Submit your ...
It's a "voice-first world" so why aren't mobile developers embracing the power of voice technology as readily as ...
Want to keep users engaged while growing your app? Learn how Latin American unicorn Rappi builds user loyalty with ...
In this workshop from MGS 20, Lotta Weigeldt, former Head of Growth at Runtastic, shares ten factors for the ...
Mobile consumption is growing in Southeast Asia and so is the available ad inventory. Determine which emerging ...
Blockchain has the potential to change mobile gaming, and ownership in gaming in particular. Find out how from MGS ...
Learn about the mobile games taking Latin America by storm as people turn to their mobile devices for ...
The key to growth isn't always new users. Learn how Full HP finds engaged users from the start to retain them for ...
Social media: Learn everything you need to know about incrementality—what it is, how it's measured, and the key ...
Uncertain times mean its time for bold actions. Picap's Harlyn Pacheco explains why now is the right time to ...
Data is often paramount to making apps work, but collecting too much can be invasive. Get 6 tips on balancing the ...
Take a deep dive into the latest trends and best practices in Apple Search Ads. Learn how to master UA and ...
5G has the potential to transform the way Latin Americans interact with the web. Learn more about the impending ...
Get five tried and true tips to help you acquire new mobile app users and help grow your app at a healthy pace.
33% of travelers book their trips on their phones. Travel and hospitality companies must have mobile strategies in ...
Automation is changing the way marketers work, and can even help simplify the user acquisition process. Find out ...
Text messages have a 98% open rate, but marketers must walk a fine line to avoid being intrusive. Here are 3 tips ...
Learn how the Dallas Mavericks used AR to bring murals to life and engage people on the streets of the city, ...
The Latin American mobile market is growing fast, but the region is not a monolith. App publishers must get to ...
Apps have struggled with content marketing in the past but can no longer afford to ignore this massive trend. ...
Meditation and wellbeing apps are in a position to help people dealing with added stress and anxiety during a ...
The Coronavirus is forcing people to think twice about the sharing economy, and apps are expanding and adapting to ...
A bit more advanced than your old flip-phone, foldable phone displays are here and app developers need to keep a ...
Every year app marketing professionals eagerly await major iOS and Android operating system updates with nervous ...
COVID-19 has seen the rise of contact tracing apps but the proliferation of these apps has led to a trust problem. ...
Many casual gaming apps are dependent on ads for revenue, but all ads are not equal. Find out which ad formats ...
New roles for MGA founders, Dave Westin and Jen Laloup, signal dynamic growth and a mission-driven approach. Learn ...
Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with ...
Learn how these four social features can help gaming companies retain users for longer and engage them more ...
Delivered by Vlad Drobotun, Director of Customer Success at Scalarr, this session investigates the risks of ...
Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s love languages”can be ...
Learn about the UI/UX trends that lead to success with mobile app users in Latin America. And get a peek at three ...
WhatsApp has become a ubiquitous tool across LatAm. So, what is it that’s powered this messaging app to such ...
Dave Glaser, President and COO of Dwolla, pointed out that moving money from account to account is becoming a key ...
Check out these examples of brands coming together to introduce apps that leverage the power of their mutual ...
Explore web-to-app strategy, including how to maximize market share, save money and improve tracking; combining ...
We're excited about our first-ever hybrid event, MGS GAMES. Learn all about the MGA Standard which we will apply ...
Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ...
Take these factors into consideration when you're deciding whether to focus your energy on the Apple App Store or ...
Learn about the practicalities and legalities of creating a remote work environment, the difficulties of ...
Gabriel Sampaio, Acquisition and Performance Supervisor of the International Division of Rede Globo, navigates the ...
LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ...
New research from Adjust suggests paid UA activities are on the rise and will be an important part of growth ...
Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ...
Get inside insight into what investors are looking for in fintech products from Uri Pomerantz, a venture partner ...
Will location-based marketing be a casualty of ATT and the privacy era? Not likely.
Sarah Main, Director of Product at WeatherBug, delivers this MGS20 session on converting dissatisfied customers ...
Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ...
As people across the U.S. prepare for Thanksgiving, we think it's a good time to feature apps that help you share ...
While paid user acquisition is crucial for games of all genres (read more about its effect on hyper-casual games ...
Learn how to get your app feature built with Together Lab's Jenny Kay Pollock. Start with a good idea, focus on ...
When it comes to creative applications of AR, the sky is the limit — and savvy mobile marketers are wise to take ...
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