In-app purchases make up the bulk of app revenue and are the path to growth. Learn how to drive more in-app ...
Got a million-dollar idea? In this MGS20 panel, experts share their best practices for turning ideas into reality.
Use these four tips to go beyond user acquisition and develop a retention and engagement strategy that keeps app ...
The Facebook/Google Duopoly may still be king but new data from Adjust suggests app marketers are experimenting ...
Andrius Baranauskas, Director of Product, Pricing, Programs at Booking.com, delivers this MGS20 keynote on ...
New research from Adjust suggests paid UA activities are on the rise and will be an important part of growth ...
When it comes to marketing your app, there's a lot to keep track of. But if you can avoid these three mistakes, ...
In this MGS Europe 19 session, Martin Jelinek, Head of Marketing for AppAgent, delivers an informative and ...
Three quarters of app revenue is from advertising, but with so many ad formats available, the question is: which ...
Emotional AI is here and in this MGS20 session, Martin Salo, co-founder of RealEyes, explains how attention and ...
Struggling with retention and engagement? Learn how these four strategies can help you start improving user ...
Learn how to perfect your app store optimization with the three tips to make sure your app is surfacing when ...
Ehren Maedge of MoEngage, moderates a panel with Lane Colyer and Nathan Sann of Growth Instincts, about the best ...
Get the lowdown on LTV with Ajay Sampat, Senior Engineering Manager at Lyft—from initial calculations to putting ...
Looking for you next job in the mobile industry? Meet with our TalentX recruiter at MGS GVC 1.0. Submit your ...
It's a "voice-first world" so why aren't mobile developers embracing the power of voice technology as readily as ...
Want to keep users engaged while growing your app? Learn how Latin American unicorn Rappi builds user loyalty with ...
In this workshop from MGS 20, Lotta Weigeldt, former Head of Growth at Runtastic, shares ten factors for the ...
With tours indefinitely on hold and the future of large-scale gatherings uncertain, the music industry is turning ...
Help purchase PPE for hospitals by registering for MGS Global Virtual Conference 1.0 for just $5. Proceeds will be ...
Mobile consumption is growing in Southeast Asia and so is the available ad inventory. Determine which emerging ...
Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s love languages”can be ...
Blockchain has the potential to change mobile gaming, and ownership in gaming in particular. Find out how from MGS ...
Learn about the mobile games taking Latin America by storm as people turn to their mobile devices for ...
There’s a lot of buzz about blockchain, but Arthur Madrid, Co-Founder and CEO of The Sandbox, cuts through the ...
The key to growth isn't always new users. Learn how Full HP finds engaged users from the start to retain them for ...
Social media: Learn everything you need to know about incrementality—what it is, how it's measured, and the key ...
Want to develop a winning game, but unsure how to navigate intellectual property (IP)? Tune in to this ...
Uncertain times mean its time for bold actions. Picap's Harlyn Pacheco explains why now is the right time to ...
Fintech apps are seeing a boom as COVID-19 makes bank branches less accessible. Learn how fintech is responding ...
We intend to revolutionize the virtual event space, embracing the global nature of online events and educating ...
Hold the hotel ballroom, virtual conferences are here and we have tips for making the most of the experience ...
A bit more advanced than your old flip-phone, foldable phone displays are here and app developers need to keep a ...
Every year app marketing professionals eagerly await major iOS and Android operating system updates with nervous ...
COVID-19 has seen the rise of contact tracing apps but the proliferation of these apps has led to a trust problem. ...
Many casual gaming apps are dependent on ads for revenue, but all ads are not equal. Find out which ad formats ...
New roles for MGA founders, Dave Westin and Jen Laloup, signal dynamic growth and a mission-driven approach. Learn ...
Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with ...
Learn how these four social features can help gaming companies retain users for longer and engage them more ...
Delivered by Vlad Drobotun, Director of Customer Success at Scalarr, this session investigates the risks of ...
Learn about the UI/UX trends that lead to success with mobile app users in Latin America. And get a peek at three ...
WhatsApp has become a ubiquitous tool across LatAm. So, what is it that’s powered this messaging app to such ...
Dave Glaser, President and COO of Dwolla, pointed out that moving money from account to account is becoming a key ...
Check out these examples of brands coming together to introduce apps that leverage the power of their mutual ...
Explore web-to-app strategy, including how to maximize market share, save money and improve tracking; combining ...
We're excited about our first-ever hybrid event, MGS GAMES. Learn all about the MGA Standard which we will apply ...
Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ...
Take these factors into consideration when you're deciding whether to focus your energy on the Apple App Store or ...
Learn about the practicalities and legalities of creating a remote work environment, the difficulties of ...
Gabriel Sampaio, Acquisition and Performance Supervisor of the International Division of Rede Globo, navigates the ...
LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ...
Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ...
Get inside insight into what investors are looking for in fintech products from Uri Pomerantz, a venture partner ...
Will location-based marketing be a casualty of ATT and the privacy era? Not likely.
Sarah Main, Director of Product at WeatherBug, delivers this MGS20 session on converting dissatisfied customers ...
Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ...
As people across the U.S. prepare for Thanksgiving, we think it's a good time to feature apps that help you share ...
While paid user acquisition is crucial for games of all genres (read more about its effect on hyper-casual games ...
Learn how to get your app feature built with Together Lab's Jenny Kay Pollock. Start with a good idea, focus on ...
When it comes to creative applications of AR, the sky is the limit — and savvy mobile marketers are wise to take ...
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